Ayanami Rei appears to have taken a break from piloting giant robots and gratuitously taking her top off in order to promote tourism to Hakone, a region of Shizuoka prefecture renowned for its hot springs.
Just what Rei has to do with the 17 hot springs or the Great Boiling Valley is not clear, but this has never stopped opportunistic character marketing before – doubtless Hakone will be experiencing a surge of otaku visitors such as to make it reconsider the wisdom of the campaign.
Those looking to visit the 17 onsen can find out more at the official site.
Makes sense. Rei is one of most beloved anime characters of all time.
Well if they can promise me that Rei will be in the hot spring with me then i will gladly go.
been there done that…well @ ONE of the places neways
Cool! Is Rei gonna be in the hot spring??
Rei on this image looks somewhat… manly…