Aoi Nishimata Merchandising Mania: Moe Batteries & More
- Categories: Anime, News
- Date: Sep 11, 2009 00:43 JST
- Tags: Anime Goods, Aoi Nishimata, Collections, Food, Itasha, Marketing, Otaku
Top Clannad artist Aoi Nishimata has been known for some time as an illustrator of bags of rice, but this is but the tip of the iceberg, as the below illustrations show, adorning as they do everything from batteries to watermelons:
Short of sex-toys or worse there appear to be few untapped avenues left…
Via Ore-teki.

























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once I had been a fan of these illustrations, but now I hate pics drawn by Nishimata. she's just a money-mad bit**.
though the story of Sorechiru and Shuffle! were good enough, pictures of those were just horrible. sometimes they even don't look like human beings.
but many otakus buy these and she earns a lot. you should know these items are very expensive in Japan. stupid asses just buy them because they are happy to lose their money on her.
now I live in Japan, but fuck it...I'm ashamed of being Japanese when I think about this whole phenomenon.
I like Tony, I like Noiji Ito, I like, Misato Mitsumi, but I hate this.
aoi-nishimata-ita-goods-hayfever-masks.jpg
Swine Flu propaganda?
Thats Japan b1tches....
And I´m loving it more and more ^^
Lol, WOW I understand trying to get a lot out of your brand but this is just milking it for every penny xD
Is that a Moe-zda Roadster?
While I probably won't buy any of these except the rice and tea (if they are cheaper than the rest on sale), I still have to say that this is a rather good marketing strategy. It would entice certain demographics into buying the stuff.
Suzuhira Hiro > Nishimata Aoi
I'd personally say they're both awesome.
Suzuhira Hiro + Nishimata Aoi = awesomr!
I think such designs are better for marketing food items. It works.
However... I can't take those batteries seriously at all..
They could make TV shows out of these dumb characters.
dont say dumb
its mo~e
Moe is fucking retarded. Go and fucking watch K-ON.
They should have Suika Ibuki on the watermelon package.
+1
MOE BATTERIES: Feel stronger just by holding it!
i would like some moe green tea
For one I would like to see more different illustrators other than Aoi Nishimata, her works are pretty good but there are better artists out there(Suzuhira Hiro, Carnelian, Yamamoto Kazue, etc.). The business is booming.
- Simon Cowell of Eroge
....blindfold? creepy
I like it :-)
i want the eye mask!
I thought Aoi Nishimata was responsible for "Shuffle!"?
I couldn't handle moe products in my everyday life. I'd never throw anything out.
umm those batteries are kinda getting me powered up right now...
next is moe chainsaw and moe Ak47
sometime otaku just go too far
That's actually kind of cool seeing all those anime drawings on regular everyday merchandise except for the case and motorcycle.
~Wandering_Youth
where i can find the batteries now. . . . .
oh. . . it made on indonesia. . better to find the foundary. . . FAST
LOL
no, it was actually made in malaysia
now Indonesians and Malaysians should be disputing over the batteries. :D
the battery in the first pic are made in indonesia lol
bags, bikes, food, drinks.. yes.
batteries.. no.
How about boxcutters???
I can't help wonder how many of these items will be purchased, then shelved, never to be used. Hell, I bet the ita-motorcycle spends twenty-eight days a month in storage.
That said, I am curious enough to try the saké if I should happen across it.
Moe Saki . . . Ok . . .
Damn... Does anyone know why I CAN'T SEE AVATARS!!!
I haven't been able to see them for a week.....
Same here can't see them on my computer or PS3, strangely I can see the avatars just fine on the Wii though.
Any Idea why?????
Not a clue.
Must...Resist...
Compulsive...Buying...
Urges
And I know proclaim Nishimata as the Queen of Moe Marketing..
I thought it was hilarious, in one of those pictures, with the bottle naturally cut out, it looked like it might say 'Con Water' I lol'd.
shuffle!!!
Top Clannad? Don't you mean Shuffle/Navel?
It's an honest mistake. It's like mixing up Suzuhira Hiro with Aoi Nishimata, which I am sure happens quite often.
- Simon Cowell of Eroge
Seriously? That's like mixing up Kantoku and Tony, shouldn't happen.
This is definitely the art known to the Navel games, such as Shuffle, etc. I dunno why it says Clannad.
Sankaku has a habit(or rather, tradition?) to mislabel Nishimata Aoi's works as 'Clannad'.
Has already happened a few times before.
he's being funny. learn to detect sarcasm.
and y did he do tht?
That tea just looks... wrong
Mmmmmmmm... hope it's still warm :P
Bloody tampon tea....LOL
I'll keep it even if it's already expired!! XD