Aging hardware and a severe lack of quality titles have led to the Wii’s eighth consecutive month of shrinking sales, with US sales now down 37% on a year earlier, even as certain competing consoles enjoy record sales.
For October, the Wii’s US sales were recorded at 506,900 units, a 37% decrease on a year earlier though still an enviable figure, whereas the PS3 sold 320,600 units, a 70% increase. Xbox 360 sales slumped 33% to 250,000.
Investors have already given up on the Wii, says an analyst:
“Investors have gotten used to the Wii’s weak numbers, now the market’s concerns are centred on how its next hardware strategy will turn out.”
The DS Fat appears already to have failed, although it seems this is merely an interim model. Attention focuses on a rumoured “HD upgrade” to the Wii, possibly with a greater emphasis on conventional as opposed to casual games.
Obsolescence is an inevitable part of the product lifecycle, but few have managed it so gracelessly as the Wii, which despite fantastic hardware sales now suffers an astonishing dearth of quality titles, something even their CEO is forced to freely acknowledge…