The 2008 market for character goods in Japan was estimated at $17.1 billion, and recently released statistics allow the top anime franchises to be ranked according to how much merchandise they sold, a very important metric as sales of anime goods can dwarf proceeds from anime sales.
The figures themselves, compiled by Amusement Journal, are based on extrapolations from a 1,000 participant consumer survey, rather than on actual sales (which would involve thousands of companies pooling data). 100 franchises of all kinds are ranked.
The percentages represent estimates of the scale of the franchise out of the entire market; the number in brackets is the ranking out of the overall top 100 franchises, most of which are not anime related.
1. Pokémon 7.46% (1)
2. Anpanman 7.28% (2)
3. Precure 3.24% (7)
4. Gundam 1.36% (11)
5. Dragonball 1.36% (17)
6. Doraemon 0.88% (18)
7. Naruto 0.70% (23)
8. Onegai My Melody 0.63% (26)
9. Haruhi 0.54% (28)
10. Evangelion 0.52% (30)
11. One Piece 0.48% (32)
12. Yu Gi Oh 0.47% (35)
13. Gintama 0.44% (38)
14. Hitman Reborn 0.39% (42)
15. Bleach 0.34% (46)
16. Code Geass 0.32% (53)
17. Conan 0.27% (63)
18. Tennis Ouji 0.22% (67)
19. Shugo Chara 0.17% (82)
20. Gegege Taro 0.16% (86)
In case you are wondering how, for example, Haruhi could end up beating One Piece despite One Piece being vastly more popular, the most probable explanation is simply that popularity (in terms of rating and readership) and the ability to sell merchandise based on a franchise are not always closely related.
Consider for example the number of Haruhi figures sold versus the number of Luffy figures sold…
It starts the article saying it’s based on a survey, not anything like sales or facts.
Don’t pay any attention to this worthless list in any way.
Fucking christ..
What no Hello kitty and Fate ? I’m surprise to see Gintama there considering it lack of figures
As expected of pokemon
pokeporn first?
the problem is that since there is no way to “Catch ’em All”, people are watching the anime to see how Ash throws a Pokeball and manages to catch Legendary pokemon so easily. So gradually Pokemon grew to be the top