Kadokawa Grovels After Haruhi-chan PR Disaster


Kadokawa’s grotesque marketing of its Haruhi-chan anime (to say nothing of the rerun of the original) seems to have resulted in such a negative backlash that their marketing department has launched itself into urgent damage control, replacing the “it wasn’t ready” nice boat announcement with a typically grovelling Japanese apology:


It was inexcusable of us to be unable to make the scheduled broadcast. We apologise most sincerely for this.

With preparations complete, we think we can begin broadcast shortly.


Unfortunately, the effect is rather spoilt by their insistence on trying to portray their failed marketing gimmick as the work of the SOS-dan (previously they introduced the proviso with the release date announcement that “the schedule may be subject to change at the whim of the danchou”).

It looks as if they were expecting a favourable response to their fishing, along with lots of positive attention, but what actually transpired was a torrent of exasperated criticism, prompting their apology and rapid recalculation.

Whilst replacing the video, it also looks as if they took the opportunity of removing the previous one and so concealing its thousands of negative comments…

The fact that all this marketing theatre is for a mediocre anime of only five minutes only adds to the inappropriateness in the eyes of many, it would appear.

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    Comment by Mike
    11:36 15/02/2009 # ! Neutral (0)

    Ya that was... Well I am impressed they had the balls to release that.

    Comment by Anonymous
    11:54 15/02/2009 # ! Neutral (0)

    I've got but this to say:

    Crap or get off the pot.

    Avatar of mi
    Comment by carr0tz
    11:00 15/02/2009 # ! Neutral (0)

    ok! you're forgiven!

    Comment by Anonymous
    10:31 15/02/2009 # ! Neutral (0)

    What's 2ch's feed back? Is it positive? Is it on ItaiNews?

    Avatar of Exia
    Comment by exia
    11:06 15/02/2009 # ! Neutral (0)

    I think that's pretty obvious without even going to 2chan.

    Avatar of Artefact
    Comment by Artefact

    Very negative.

    Avatar of Icy-nee-san
    Comment by Icy-nee-san
    12:09 15/02/2009 # ! Neutral (0)

    Hmm now that I think of this maybe Haruhi hacked into kyoani before they put it on youtube :O


    Comment by Anonymous
    21:13 15/02/2009 # ! Neutral (0)

    "reply hazy, try again"


    Avatar of metatron
    Comment by metatron
    13:30 15/02/2009 # ! Neutral (0)

    kadokawa got some incompetent marketing people >.>

    Comment by Anonymous
    04:04 16/02/2009 # ! Neutral (0)

    Why doesn't anybody talk about 「にょろーん☆ちゅるやさん」そのいちっ?

    http://www.youtube.com/watch?v=gDqxaaVNFbg&feature=related [http://www.youtube.com/watch?v=gDqxaaVNFbg&feature=related]

    Comment by Anonymous
    03:43 17/02/2009 # ! Neutral (0)

    I can't blame anyone for being pissed off for being jerked around time and time again by Kadokawa - I'm more hesitant, if only slightly, to blame Kyoto animation, which probably had little say in the affair.

    I still also don't get why people thought that a five minute free web short was going to change their lives or something. I mean, Churuya doesn't translate well to live action, given the format, and Haruhi chan might do a little better, but probably not by much.

    Comment by Anonymous
    15:52 17/02/2009 # ! Neutral (0)

    ^ Nail. Head.

    The level of hysteria around here makes me think KyoAni could have spent months on this thing, release it on time, and still have it dumped on simply for not being season 2.

    Avatar of misterchef
    Comment by Riot Gear
    01:44 16/02/2009 # ! Neutral (0)

    they should've done this years ago.

    Avatar of 21149315
    Comment by unicogirl
    19:15 15/02/2009 # ! Neutral (0)

    i thought it was funny ^_^

    Comment by Kaioshin Sama
    04:38 15/02/2009 # ! Neutral (0)

    Well at least this settles the question I never thought I would get to see put to the test. What if Kyoani/Kadokawa produced a work that was the equivalent of little more then a one minute clip of a piece of dog doodoo, what would the die hard fans think? Would they hail it as a masterpiece of avant-garde production just the same or would they desire to metaphorically stab them in the eye? Indeed it turns out it was the later.....wow.

    Now as to why Kadokawa/Kyoani/Sosdan, whatever the heck you want to call the production team put themselves and the once vaunted Haruhi franchise in this position....fear of success maybe?

    Comment by Chen
    04:39 15/02/2009 # ! Neutral (0)

    Nani ga wow wow wow wow wow kono sora ni todoku no darou
    Dakedo wow wow wow wow wow ashita no yotei mo wakaranai

    dum dum dum

    Mugendai na yume no ato no... Yeah!

    Oh.. Haruhi? Sry, I was listening to good old Digimon Adventure Intro Butter-fly. hm.. Haruhi.. who was that again? Nah, nevermind. Digimon FTW!

    Avatar of jinstevens
    Comment by Jin Stevens
    04:50 15/02/2009 # ! Neutral (0)

    Someone in the marketing department should have had a sanity check before pulling a stunt like that. It's not like the fan base wasn't already irritated by all the crap they pulled. I think the reaction will actually get worse.

    Avatar of GANTZ Playboy!
    Comment by Gantz_Playboy
    17:19 15/02/2009 # ! Neutral (0)

    I totally welcome the Dog-Piling! Weather it's an M.Night Shamalan flick, some "Beatles" unreleased demo-crap, or some model getting 'naked' for the first time in PB...You can't sell the 'sizzle' for very long without delivering 'The Steak'...It's all EGO with these people! Toying with the very people who gave them support and fame to begin with....what a Jackass!

    I'm done with the Haruhi shit- Long Live- Asuka Langley Soryu! whose three "Eva" films will no doubt be released BEFORE "Haruhi S2"

    Screw Kadogawa!!

    Comment by flaskis
    05:33 15/02/2009 # ! Neutral (0)

    I was thinking the same. Just what the hell is Kadokawa thinking?

    Avatar of giascle
    Comment by iapfah
    07:06 15/02/2009 # ! Neutral (0)

    They are thinking they have a strong enough fanbase that they can do things like this and the fans will still come back for more. Which, though the fanbase is slowly shrinking, is generally true.

    Comment by Anonymous
    05:22 15/02/2009 # ! Neutral (0)

    So are you going to tell your readers that the guy who posted that pic actually Photoshopped it, and that it's not a real video? Or are you going to leave this up and let the lies spread?

    Avatar of Artefact
    Comment by Artefact
    10:12 15/02/2009 # ! Inadvisable

    Evidence? I see New Akiba treating it as genuine. The video has bee pulled anyway so it's a moot point...

    Avatar of Solarknight
    Comment by Jarmel
    Comment by firetribe
    04:31 15/02/2009 # ! Neutral (0)

    NOT GOOD ENOUGH, KADOKAWA! your simple apology won't make up for your sick games. haruhi season 2 will have to be 49 episodes long and a kyonko remake of season 1 and maybe... a movie, make it a musical with a kyonXHaruhi duet and it might make you guys seem less evil...

    Comment by Cecelia
    04:04 15/02/2009 # ! Neutral (0)

    Yeah like instead of trolling the fans, actually give them what they won't since it "had" a huge fanbase that was willing to support it. Not sure about now...

    Comment by Cecelia
    04:05 15/02/2009 # ! Neutral (0)

    sorry, "want" D:

    Avatar of sakaki1
    Comment by sakaki1
    Comment by Anonymous
    05:35 15/02/2009 # ! Neutral (0)

    who cares just give me moar haruhi now!

    Avatar of Exia
    Comment by exia
    11:03 15/02/2009 # ! Neutral (0)

    You will never get moar haruhi now. NEVER.

    Comment by Anonymous
    07:12 15/02/2009 # ! Neutral (0)

    We can expect the next Mediocrity of Haruhi-chan five minute clip in roughly two months, after a bevy of delays.

    Comment by Aard
    07:23 15/02/2009 # ! Neutral (0)

    Maybe the creators acualy didnt like Haruhi that much, and they dont want to make any more. Maybe the company wants to create something else, but the die hard fans just wont leave them alone, and keep pestering them for more. So they come out with this kind of half assed thing. Reguardless if a Haruhi 2 would make money or not, maybe they just want it to die, and move on to other projects.

    Avatar of Palmtop Tsundere
    Comment by Palmtop Tiger
    09:04 15/02/2009 # ! Neutral (0)

    Don't let them fool you. Apologizing is just so the fans won't outright leave and allows them to be set up for even more trolling.

    Leave this abusive relationship while you still can.

    Comment by CGrascal
    10:01 15/02/2009 # ! Neutral (0)

    This indeed.

    Comment by Anonymous
    06:32 15/02/2009 # ! Neutral (0)

    Oh, the drama. Cry me a river, folks.

    Avatar of kajunbowser
    Comment by KajunBowser
    05:39 15/02/2009 # ! Neutral (0)

    Why so srs all of a sudden? Why do they have to apologize now? The ppl got their temporary fix of Haruhi. Just don't do it again.

    Avatar of Bokusatsu Tenshi
    Comment by XSportSeeker
    06:13 15/02/2009 # ! Neutral (0)

    Yep... what they seem to fail to realize is that SOS Dan mischiefs are fun only in ANIME version.

    Real serious companies can't just go trolling, deceiving it's costumers like it's 4chan or something.

    At least not if they are trying to please (and get money from) costumers.

    Comment by Anonymous
    21:11 15/02/2009 # ! Neutral (0)

    why does this make me think there might be a 4channer in their PR's midst? but I actually laughed at their +1,000 NICE BOAT comments.

    Comment by Cat Megex
    09:10 15/02/2009 # ! Neutral (0)

    Yep… what they seem to fail to realize is that SOS Dan mischiefs are fun only in ANIME version.

    I guess you weren't aware of the fact that the light novels came first.

    Avatar of repure
    Comment by repure
    06:15 15/02/2009 # ! Neutral (0)

    just glad that haruhi-tan and churuya-tan showed up dont care about the mega negativity about season 2.. people just need to learn on where to place their hopes and doubts..like i did last week...:|

    Comment by Scion

    This is pure FAIL on every level possible. How can a person be that darn stupid. Haruhi wasn't that good to begin with. The poor guy just had to try to shoot himself in the foot & he hit his ballz instead.

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