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IdolMaster MR Project Will Use Mixed Reality to “Expand Beyond the Games”

The IdolMaster recently celebrated its 17th anniversary with a special livestream, and aside from announcing new concerts, the franchise’s songs coming to streaming services, and other news, a demonstration of the IdolMaster MR Project (“MORE RE@LITY”) was also unveiled.

A teaser video announcing the MR Project was released before the 17th anniversary livestream:

The IdolMaster MR Project intends to expand each idols’ activities beyond that of the game, and that real-time motion capture technology and mixed reality will be promoted as the “axis of future strategies”.

To expand on the idols’ activities, the IdolMaster MR Project intends to focus more on virtual reality and augmented reality to promote them along with strengthening the technology in the process, as well as by making the franchise’s music available on streaming services.

“Connect with Fans” was also labeled the “mid-term vision” for the franchise.

The 17th anniversary livestream also divulged other news, such as a Tokyo Dome concert in February 2023 and orchestra-based concerts.

A demonstration for the MR Project was released as the last part of the 17th anniversary livestream and has Haruka dancing in augmented reality alongside two human comrades:

Omake:

The IdolMaster franchise used to do “MR Stage” events that also involved the idols coming to life through augmented reality performances, but those have since closed; it is said these were used as an inspiration for the MR Project.

English-translated footage of when Miki became a virtual YouTuber:

The entire 17th anniversary livestream:

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