Square Enix President and CEO Yosuke Matsuda recently shared his outlook on the company’s future, emphasizing the importance of the global market and knowing what fans want from Japanese video games.
Despite recently censoring their games and purposely retooling certain scenes in the Final Fantasy VII Remake to take into account “modern sensibilities”, Matsuda insisted that they shouldn’t be “developing for the overseas market”.
Some highlighted quotes from Square Enix President Yosuke Matsuda’s interview with Gendai Business:
“The game market is globalizing. The Japanese market used to be large, but now it is second only to China and the United States. There’s no business without global recognition.”
“Interestingly, the Japanese can’t make something good by simply imitating Western games. Everything from the monster pictures to audio and video effects ends up being somewhat Japanese. And those are the good parts about Japanese games recognized by players worldwide.”
“The overseas market is important, but that doesn’t mean we should be developing for the overseas market.”
““The overseas market is important, but that doesn’t mean we should be developing for the overseas market.”
No? Tell me what you have been doing for the last………..15 years then. Or do people need to tell you about your woke s♥♥t and your idiot department all over again?
You dare insult the glorious ethics department ? It is the most essential corner stone branch of video gaming industry and every form of social life!! Soon everything will have ethics departments to educate and regulate you’ll misogynistic transphobic homophobic antisemite savages.
I hope that comment is ironic.
Because the ethics department and censorship in general, are nothing more than shitholes with “progressive” people telling others what they should see, think or do. According to the egocentric and victimizing criteria of some minority groups. Which the majority of the global population do not give a damn if they feel included or not in the leisure products we consume. Because we don’t even have to think about them since we have enough with our s♥♥t. Knowing that you should treat others well, as you would like them to treat you, is enough. And that respect should be taught in schools and by parents. Not busting history in video games or movies, etc. Because they shoehorn most of those progressive stories and s♥♥t comes out like the tas of us 2 or horizon 2, which anyway…. What a fright they did to the main character. Not to mention the amount of censorship for “women’s coding” when what you see on the screen is just fucking data, if it bothers you don’t buy that product, period, but don’t tell me what I have to like or what not.
The fact you even know those words are cringe. I really hope you do not ever breed.
sush off faggot with boob
the western customers never wanted “westernized” games they wanted Japanese games with accurate translations.
problem is that the non-customers wants everything to be PC.
there is NO such thing as “accurate” translation. just deal with it.
There is accurate translations combined with retaining the original names for the things that cannot be directly translated due to a lack of a western equivalent.. An oni is an oni, a tanuki is a tanuki.
I remember the cringe when the official Railgun english sub of the recent season translated “one-sama” as “sissy”
Other Japanese words that shouldn’t be translated (incomplete): senpai, sensei, kouhai, onee-san, onee-sama, oni-sama, (etc. etc. all variations), tsundere, suffixes like -dono, -san, -han, -hakase etc.etc., itadakimasu, oujo-sama, ouji-sama, jii-sama, …
And of course the order of Japanese names shouldn’t be messed with. People don’t switch around Korean or Chinese names, since they respect these countries. I know that Japan doesn’t get respected, but it should be and their name order should be left alone. Family name first, then the given name.
Yes there is you disingenuous asshat
as long as it gets the point across, it’s accurate
Well they tried and they failed. It’s possible that after extreme failure of Babylonfail they finally understood they can no longer mimic western countries and only profitable endeavors over the years were those that had little to do with west. Also after Russian invasion it came to light that all sjw movements were sponsored by russia so now a lot of companies are backing out of leftism, it’s very noticable in Europe where 90% of leftist media started preaching Russian propaganda loosing all credibility. Also with Musk in Twitter permanently offended will loose main weapon that got a lot of games censored in first place.
Your assuming that Japanese culture doesn’t have people that want the “modern sensibilities” as well. Its not like thats only a US thing.
Virtue Signalling at it’s finest
i am sure as hell they are making a lot “money” now, SE definitly wasnt better off before
FFXIV is making a lot of money, the rest of their woke projects have been flops.
Tranny Fantasy XIV is one big pride parade.
FF14 keeps the place’s door’s open, they said it themselves. If yoshi P failed to reboot the game successively square-enix would have shut down as a whole. Now square-enix looks like it’s in financial hot water again. Even with FF14 pulling in massive amounts of money, they just can’t figure out a good way to use it and spend it on failed garbage. This is not new though Square has always had some major hit’s but had mostly s♥♥t dragging them down, just more now than ever before.
This. I haven’t seen an SE game developed in house, that hasn’t ended up in the bargain bin inside of 6 weeks, in at least 15 years now.
FF XV, Kingdom Hearts, whatever…. They all hit the bargain bin in alarmingly short time.
FFXI still making money as well.
why does he need to talk like a politician to his fanbase then?
damn, people dont understand sarcasm these days!
This sounds like a corporate nothing statement. He says that the market is global and he can’t ignore it, but then tries to pander to his home turf by saying that they shouldn’t be making games to the West. The latter is obviously a lie considering the Ethics Department, turning Final Fantasy into a mediocre action game and forcing their previously good western division to work on Marvel garbage.
One trick from the playbook of those who support the woke agenda is to straight up lie to your faces. They’ll say something when it’s convenient and then do something that’s the complete opposite.
since society is based on trust and the socialist leftist mutt is a compulsive liar it is of the utmost importance for every individual to fish out these subhumans and separate them from their lives, that way they only hurt their own selves and their borg with their denial of reality and dysgenic pathologies
Pay attention to what they do, not what they say.
Speaking sense a little bit too late there bud
with all the rampant censorship of japanese games and caving into extremists on social medi he can say this all he wants but the damage is already being done.
“Japaneses” companies like SE are putting the name of japanese game market that the western have access in the floor. Now every time that i see a japanese game in Steam or any other localised store i think ‘what they censored this time’. These “western japanese” companies already have losed their fragance for a long time can’t offer much now, their games lack in various aspects and these anime cute girl style can easily be replicated now.
This guy doesn’t play games, doesn’t care about games, doesn’t know about games.
How the f♥♥k would he even know about the damage that’s already been done by his company to itself when he doesn’t really care about the product enough to pay any attention at all to things like how it’s all being censored?
SquareEnix CEO of all people saying that. April 1st again?
So funny coming from Square Enix. Better tell that to your employees who keep trying to westernize everything. Look at FF15 and 16… So disgusting.
Is there a Western game where the gameplay consists of holding down a single button?
Why would their employees dictate Game development? Its obvious Corporate making the shots and then trying to appeal to all parties that they aren’t changing like this typical bs corporate statement.