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Sake Anthropomorphisations – “Booze Becomes Moe!”

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Smartphone game developer Alt Plus has formed a collaboration with over 30 alcohol brewers and a plethora of character designers to give human forms to a variety of nihonshu, an event that will no doubt snag some alcohol purchases from the otaku crowd with its unique designs and genre staples.

The current abundance of highly varying designs (a possible attempt to appeal to numerous different demographics):

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The smartphone game (known as Project ShuShu) has yet to receive a release date but is also planned to eventually make its way overseas.

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