Drink company Kirin Beverage came under fire from internet denizens after posting a series of illustrations depicting stereotypical women enjoying their Gogo no Koucha (afternoon tea) drinks, with each including descriptions of the girl which the internet found so abhorrent that the company was forced to expunge the tweet.
Describing 4 different types of women, each illustration provided descriptions of the attributes and traits such females tend to possess, enraging the internet’s easily agitated legion of snowflakes that some likely thought only existed in the western barbarian societies.
The illustrations:
The “stuckup wannabe model” whose main interest is in showing off her body:
The “smug loli narcissist” who spends most of her time preening her ‘tails:
The “bossy girl” who needs to make excuses for dressing girlishly or just wants to cover up her muscular thighs:
The “girlfriend-dependent girl” who “has no opinions” and nobody to tell her not to wear an outfit like that to a female judge-and-shame meet:
After removing the tweet, Kirin Beverage then posted an apology:
“At this time, we deeply apologize for any discomfort we may have given guests who read the Gogo no Koucha posting on the Kirin Beverage official account. We profoundly express our most humble of apologies. We received many opinions from guests who replied to the now deleted post. We will take your opinions into serious consideration and will make use of them for all our future activities.”
Naturally, the internet was in the throes of enjoyable histrionics:
“I will not buy them for the rest of my life, please go bankrupt.”
“Uh… wasn’t the intent behind this advertisement to get people to buy Lipton Black Tea afterwards?”
“Please leave the thinking of the advertising company to the women in the company and listen to their opinions more. The current advertising company has neither ambition, motivation or competency to produce good things.”
“Do you view your customers in such a way? Horrid.”
“I didn’t think you were this type of company. How awful.”
“I will never buy any Kirin product ever again. I will tell stores to not stock them. It is too late.”
According to one website that reached out to Kirin Beverage, the company was apparently trying to “establish familiarity with each flavor of Gogo no Koucha” – but hitting too close to home as indicated by the angered masses.
>The “stuckup wannabe model” whose main interest is in showing off her body:
Hey, that describes pretty much every woman on Instagram. Especially the ones with big tits.
Yeah, but don’t you dare tell them that you misogynist pig!
Doesn’t apply to all of them.
There’s a phrase that summarizes this s♥♥t and it’s from the Mighty Number 9 promotional video:
“Like an anime fan on prom night”.
Seriously, corporations, DON’T MAKE FUN OF YOUR CUSTOMERS
I’m fine with corporations making fun of customers but I would immediately stop buying their s♥♥t now and never gonna buy their s♥♥t ever again.
Personally, the only corporations that can have some leeway with that kind of shatty attitude, are anime, Jgame, and manga corps.
Yeah that’s a shitty marketing decision. You’ve got to laugh with your public, not at them.
i laughed though
good for you mate
Snowflakes aside, this was a very strange marketing decision. Did they think insulting their customers would increase sales?
You should ask Marvel’s comic division that question. One of the editors literally said that angry fans make the most sales, and the comics started selling less and less since then. They cancelled multiple books and had to do like 3 relaunches in almost a year just to get fans respect and money back, and they’ve yet to recover from that s♥♥t.
Bitches should dress nice, not dress like flannel wearing bull dyke lesbians.
It seems a lot of people behind marketing are ignorant of the world now. So many companies have gone under fire as of late due to bad marketing.
How’s this insulting?
The feminists don’t like the accurate stereotypes. They should all be successful billionaire politicians whose hobbies include subduing men.
But Japan is not part of America.
Not officially, but it’s the closest you can get to liberal western culture you can get in that part of the world.
And with western liberal culture come the annoying side-effect of the appearance of entitled people who lose sight of what is really important in life, and blow small things out of proportion until people stop listening to them. And then when they do bring up something important, get ignored, and their lack of emotional stability and maturity causes them to react even stronger to be pushed back even more, creating a positive feedback loop that keeps making their lack of emotional maturity more apparent as time passes.
The dogma that has taken over their minds turn them into the kind of person that would sink a boat and go down with it in the middle of the ocean because someone painted it pink rather than wait for it to reach the docks then figure things out, and figure that the color of the boat doesn’t really matter as long as it’s visible over the sea in case a rescue is needd.
Fucking nobody in the US knows about this fucking drink. It wasn’t feminists who got pissed off, it was a bunch of Japanese customers. The Japanese don’t like that they sell things at you while insulting you. They’re really uppity about that sort of thing. In the US or any Western country, people would’ve made memes about this and make fun of it cause it’s a fucking dumb marketing gimmick. Remember the Mighty #9 trailers with the “anime fan on prom night” comment? People made tons of jokes about that s♥♥t cause of how dumb it. We have Sprite commercials dumber than this and people love them.
>implying that only the US has feminists
I’ve got news for you. Feminists aren’t behind every fucking thing. Sometimes companies just make terrible decisions.
Literally no one else would be so fucking upset over this you retard.
He probably meant the backlash, tardo.
Truth hurts.
Well, it works for some hentai genres.
Get your feminism out of my Japan