Sanrio‘s salmon-headed mascot “Kirimi-chan” has undergone a transformation of the most magical sort as the fishy manifestation takes on the likeness of a magical girl, bound to have people more bewildered than ever before – and likely serving as a minor marketing coup for the notoriously shrewd Sanrio.

Kirimi-chan’s mahou shoujo debut:

Sanrio have revealed that they have much in store for Kirimi-chan and her other meat-inspired colleagues, including smart phone games, animations, merchandise and even a collaboration with Monster Hunter, with the meaty magical girl promotion to kick off in the coming fall season.


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