Hatsune Miku fans are viewing Toyota’s ongoing stream of Miku-related marketing with increasing bewilderment and more than a little outrage, not least at the sight of her Toyota induced obsession with bacon-wrapped hotdogs.

The latest commercials:

Most viewers seem increasingly dissatisfied their beloved holographic princess is being reduced to a crudely modelled junk-food obsessed mascot for entry-level Toyota automobiles:

“Are they trying to ruin Miku’s image?”


“I DONT LIKED , i love hatsune miku but this comercial is horrible”

“A typical commercial American girl from los angeles superficial and ridiculous, poor Miku Hatsune u_u

Fuck Off!! Businessmen of Toyota”

“Miku likes bacon wrapped hotdogs? I call bullshit on that. *facedesks* This, and the “chitchat” are the worst videos they made >.> Common Toyota, no American pride on this one!”

“I fail to see how Miku, Toyota, and Hotdogs relate to each other. Nice job creating a clusterfuck of retarded ads, Toyota.”

“Just stop the crap. It’s stupid, isn’t funny, and is turning people away from Miku. No one likes this crap. The render looks horrible and you’re beating the Miku boat to death. Oh, her name isn’t pronounced HOT-SU-NAY MEE-KOO.”



(dont get me wrong, I’m a big big big vocaloid fan, but this just went waaaaayyy too far…) I’m disappointed… -__-”

“… Sigh. At least put the effort into making the model look good. Shit looks like it was made of plasticine.”

“Okay, I honestly do not know why they decided Bacon Hotdog would be a better idea over a Onion Leek, which by the way is her FUCKING CHARACTER ITEM TOYOTA!!!”

“Stop trying to Americanize Miku, there is no way Miku eats bacon wrapped hotdogs, she would be 300 pounds overweight like the rest of fat ass America if she did.”

The scepticism of Japanese fans seems to echo that of western fans:

“What the hell kind of CM is this?”

“US Toyota just wants to push the Corolla… Miku is just there as a sponsor, isn’t she?”

“It’s an image ad, not a product ad. Miku is just the image character. In a year they’ll have a new one.”

“Toyota’s Miku videos are pretty gross. This is 5pb all over again. They think as long as it’s Miku they can get away with anything.”

“Bacon-wrapped hotdogs really do exist it seems…”

“Why aren’t they using Sega’s model? This ugly Miku they keep using is only going to wreck their image. Give it a rest, Toyota!”

“They’d have to pay Sega for their Miku so they are just being cheap.”

“Honestly they are overdoing things with putting Miku into all these ads for reason.”

“Toyota’s use of Miku doesn’t look likely to be a success. It seems the US Miku fan demographic doesn’t match up very well with the demographic of Corolla buyers.”

“It looks as if most of the hardcore Miku fans over there don’t like these ads at all.”

“Why on earth does she like bacon wrapped hotdogs?”

“It’s incomprehensible isn’t it?”

“Toyota Miku seems to be a bit retarded really…”

“At least Toyota Miku can’t get fat off eating them.”

“She should be eating negi-dogs.”

“Sega vs Toyota:”


“They are pretty different… seems the Americans just can’t a hang of the subtle things.”

“Looks like they just copied Sega Miku and then fiddled with the model a bit.”

“They don’t have a clue how to use moe elements.”

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    Avatar of kazaza2
    Comment by kazaza2
    04:33 09/07/2011 # ! Quality (+1.0)

    Next commercial, Miku eats the foot long!

    Now I'm aroused!

    Avatar of lkjhyrfg
    Comment by lkjhyrfg
    06:47 09/07/2011 # ! Quality (+1.0)

    -LMAO- indeed----XD---
    that miku´s face was awful.....XD

    Avatar of Elcachetondelpuro
    Comment by Elcachetondelpuro
    10:38 09/07/2011 # ! Neutral (+0.2)

    So I wasn't the only one who found it ugly & unapealing?

    There are lots of models and drawings they could use... & their Miku has to look like sh*t =(

    Comment by Anonymous

    Hahahahaha, mexicano qliao y puto, tu selección de maricas ya esta practicamente fuera de la copa. Hahahahaha, me cago en tu puta madre jajajajajajajajaja

    Comment by Anonymous
    05:50 09/07/2011 # ! Neutral (+0.2)

    UH OH, HOT DOG!!!!!


    Comment by Anonymous
    09:40 11/07/2011 # ! Neutral (0)

    nice link :D

    Avatar of Castian
    Comment by Castian
    14:11 10/07/2011 # ! Neutral (0)

    Miku-chi ralliyng for marihuana and meths legaization. USA only of course, she beign "localizated" outright.

    Comment by Anonymous
    13:43 10/07/2011 # ! Neutral (0)

    I'm suprised the sega one is better lol
    A small step up from Manku miku

    Comment by Anonymous
    05:41 09/07/2011 # ! Neutral (0)

    why would they get mad I thought girls liked hot dogs...oh wait

    Comment by Anonymous
    06:19 09/07/2011 # ! Neutral (0)

    foot long chili cheese coney from Sonic lol.

    Avatar of knuclear200x
    Comment by knuclear200x
    06:28 09/07/2011 # ! Good (+0.6)

    Oh yeah, that hedgehog LOVES chili dogs. She and Sonic should go out for a chili dog at that drive-in type place.

    Avatar of demonhaseo
    Comment by demonhaseo
    08:08 09/07/2011 # ! Neutral (+0.2)

    Since Sega makes the Miku Games.... I wouldn't be surprised if they eventually try and sneak the blue hedgehog into it sooner or later.

    Comment by Anonymous
    11:38 09/07/2011 # ! Neutral (0)

    no, Sonic as in the restaurant.

    Look up Sonic drive-in.

    it predates sonic the hedgehog.

    Likely, it's where Sonic got his love of chili dogs from (after all, the chili dog thing was an americanized thing they did to sonic. Oh boy, the little internal wars they had back in the 90's over sonic between SOJ and SOA.)

    Comment by Anonymous
    05:45 09/07/2011 # ! Drivel (-0.8)

    I wouldn't mind giving her a taste of my bacon wrapped hot dog!

    Avatar of kanbanmusume
    Comment by kanbanmusume
    04:45 09/07/2011 # ! Quality (+1.0)

    I confess! I laughed!

    I don't know, I think they're funny and cute compared to some of the crap that's out there.

    Avatar of Otherwise-Six
    Comment by Otherwise-Six
    06:27 09/07/2011 # ! Neutral (+0.2)

    I actually agree. I think that hotdog guy was just a little too enthused by Miku and I'm not really sure why bacon wrapped hotdogs have anything to do with Toyota or Miku but the commercials weren't bad. I laughed.

    Avatar of Diemeow23
    Comment by Diemeow23
    15:43 09/07/2011 # ! Neutral (0)

    Anyone can be exited to meet Miku!(I know I would XD)

    Comment by Anonymous
    07:47 09/07/2011 # ! Neutral (0)

    Yeah, the hotdog guy was ridiculously excited about Hatsune Miku, and I have no idea what the deal is with bacon-wrapped hotdogs (though that sounds pretty tasty!), but the goofy dance the hotdog man does at the end makes up for the lameness, I think.

    Comment by Anonymous
    17:16 12/07/2011 # ! Neutral (+0.2)

    I get the feeling that these commercials weren't actually designed by Americans. They give the strong impression of someone trying to go out of their way to appeal to a western demographic and failing horribly. I can imagine the brainstorming session that resulted in this...

    "We must appeal to Americans! What do Americans like?"

    "Hmm... eating?"

    "Excellent idea! We should focus on eating! Now, what do American's eat?"

    "Ah! Bacon wrapped hotdogsu!"

    "Bacon wrapped hotdogsu!"

    Comment by Anonymous
    11:35 09/07/2011 # ! Neutral (0)

    or peppers or any of the good shit.


    Also, the Japanese do have the tendency to like "exotic" american junk food like this.

    I would too if I ate japanese food 90% of the time. the sushi you eat here in the US is "americanized" the real japanese stuff varies from bland to okay, often weird stuff you avoid on the menu.

    Also Japan doesnt have california rolls or philly rolls.

    Avatar of HouseLife
    Comment by HouseLife
    11:23 09/07/2011 # ! Neutral (0)

    I refuse to be amused by this... nobody anywhere in these commercials even seems to understand what they fuck they're supposed to be doing... or for that matter selling. Hatsune Miku is shitty in these, because who the fuck COULD act when they're supposed to be happy about a god damn hot dog. It's a hot dog. It's shitty, horrible, cancer-inducing meat (yes, I got colon cancer from eating too many hot dogs in college, no fucking joke) wrapped in a starchy bun with fucking bacon on top. It's the epitome of retardation that our country represents right now, and they're putting a character that has no, none, nada connection or reason to be connected to it in any way shape or form in with it.

    So yet again marketing departments have proven to me that they need to shut the fuck up when they have a thought in their head, and while we're at it, whoever approved this needs to die as well. I just hope it fails fast so that few people have the chance to see this at all without the context of knowing that this is NOT AT ALL what anything related to Miku is like.

    I'm not even a fan of hers, but I am a fan of a concept being born of fan appreciation and love. And taking this and doing this with it is shitting all over it.

    Comment by Anonymous
    11:39 09/07/2011 # ! Neutral (0)

    in the east coast those are called pigs-in-a-blanket. and they're greasy as fuck. i want my hog charred, not dripping grease.

    Avatar of Dirty_Dingus008
    Comment by Dirty_Dingus008
    12:34 09/07/2011 # ! Neutral (0)

    You all gotta be shitting me~ It even seems that they've used the ORIGINAL software for her fucking voice! The tinny voice of her past was extreme in both commercials

    Avatar of TheHierophant
    Comment by TheHierophant
    00:41 26/07/2011 # ! Neutral (0)

    Update: Just got back from SDCC 2011. Went to a farmers market were I saw a sign that read "Authentic LA style bacon wrapped hot dogs".

    Comment by Anonymous
    13:22 12/07/2011 # ! Neutral (0)

    Now, Miku going for the fried onions.... that might be more credible ;)

    Comment by Anonymous
    10:00 09/07/2011 # ! Neutral (0)

    Don't lie. Bagon Wrapped Dogs are not Hot Dogs are LA. Pinks Hot Dog is the Hot Dog of LA.

    Avatar of TheHierophant
    Comment by TheHierophant
    09:01 09/07/2011 # ! Neutral (0)

    Bacon Wrapped Dogs are the official Hot Dog of LA. You can get them any where from illegal box stands to local restaurants. That wasn't a real bacon wrapped dog; no fried onions.

    Comment by Anonymous
    00:42 10/07/2011 # ! Neutral (+0.2)

    Idk how to feel about this but its not good

    Avatar of tyciol
    Comment by tyciol
    06:51 13/07/2011 # ! Neutral (0)

    Yet I do want to try a bacon wrapped hot dog.

    Comment by Anonymous
    05:10 09/07/2011 # ! Neutral (0)

    they look like some cheap porno ad.

    Comment by Anonymous
    13:29 09/07/2011 # ! Neutral (0)

    miku does hotdogs...

    Comment by Anonymous
    01:38 10/07/2011 # ! Neutral (0)

    miku likes hotdicks now

    Comment by Anonymous
    07:13 09/07/2011 # ! Neutral (0)

    I laughed at the Valve version with Gabe! rofl

    Comment by Anonymous
    15:12 09/07/2011 # ! Neutral (0)

    WHAT? Link now!

    Avatar of Holy One
    Comment by Holy One
    04:36 09/07/2011 # ! Quality (+0.9)

    OMFG it's so retarded!

    And I didn't see any Toyota car! They're now in hotdog business? >.<

    Avatar of Megidola
    Comment by Megidola
    07:51 09/07/2011 # ! Quality (+0.8)

    The Miku Corolla ads are getting more and more cringeworthy.

    Avatar of Uncommon0taku
    Comment by Uncommon0taku
    08:46 09/07/2011 # ! Neutral (0)

    Certainly - true true,...

    Oh this is nothing, just wait a few more months when the common American is used to her.

    Evey sleazy american will get their chance to corrupt her and her image.

    Then everyone else who are her devotees today can "blame" Toyota.

    Even if Toyota manages to rebuild their factories, will they survive the boycott by pissed off Miku fans?
    I think not!


    Avatar of own you two
    Comment by own you two
    13:15 09/07/2011 # ! Neutral (0)

    boycott toyota

    Avatar of Diemeow23
    Comment by Diemeow23
    15:35 09/07/2011 # ! Neutral (0)

    Sega = OMFG! *Mouth Foam*

    ToyotaUSA = a little bit okay and a slice of "Mom! Stop! Nooo! I didn't mean it, Noooooo!" kind a feeling, buuuuut then again who am I to say, CGI creating isn't one of my good points

    Avatar of konakona
    Comment by konakona
    21:18 09/07/2011 # ! Neutral (0)


    Avatar of Cibo
    Comment by Cibo
    09:37 09/07/2011 # ! Neutral (0)

    We're about one or two commercials away from Miku being a completely Americanized girl who's annoying, fat, and loves bacon wrap hotdogs.

    Comment by Anonymous
    09:39 09/07/2011 # ! Neutral (0)

    Boycott of all the broke Miku fans who weren't gonna buy the car anyway?


    Avatar of The Kiss
    Comment by The Kiss
    08:45 09/07/2011 # ! Neutral (+0.2)

    Exactly! Just concentrate on keeping her on the car and on the road. Whatever else that's mentioned (or even takes attention from the subject matter) is bad advertizing.

    Comment by Anonymous
    10:07 09/07/2011 # ! Neutral (0)

    Next stop: Miku promoting Vagisil for yeast infecion

    Avatar of Holy One
    Comment by Holy One
    01:48 10/07/2011 # ! Neutral (0)

    Forgot to mention this, but the white woman scared me as well. >.<

    Avatar of Kyubey
    Comment by Kyubey
    08:31 09/07/2011 # ! Neutral (0)

    Come on, you don't have the right to criticize magical girls wishes. They are saving the universe after all.

    Comment by Anonymous

    You don't get it.

    They aren't trying to sell corollas right now. They are currently subtly getting American's used the to the image of Hatsune Miku.

    And by associating Hatsune Miku with Bacon Wrapped Hotdogs: Americans will have a positive image of Hatsune Miku.

    After American's have a positive image of Hatsune Miku, they will reintegrate her with the Toyota and thereby giving American's a positive image of the corolla as well.

    [Only Toyota is allowed to use Hatsune Miku in it's ads]

    There is a reason why corporate America is so powerful, its because they mastered the art of subtle advertising.

    ...........at least i hope......

    Avatar of Holy One
    Comment by Holy One
    13:38 09/07/2011 # ! Neutral (0)

    I don't see how it's a positive image of Miku + Bacon Wrapped Hotdogs. That sounds disgusting. >.<

    If they wanna create a good image of Corolla, they should have used those dudes from Initial D (iirc the protagonist is Chuck Norris with an AE86) or other racing characters.

    Avatar of Holy One
    Comment by Holy One
    15:03 09/07/2011 # ! Neutral (+0.2)

    Use Family Guy then. Lol.

    Comment by Anonymous
    14:37 09/07/2011 # ! Neutral (0)

    And besides, toyota CM always focus on their faimly car business, not furious and fast dangerous driving.

    Avatar of Holy One
    Comment by Holy One
    14:01 09/07/2011 # ! Neutral (0)

    Or if they wanna Americanize Toyota brand, they could have used the guys from Too Fast Too Furious franchise.

    Comment by Anonymous
    14:35 09/07/2011 # ! Neutral (0)

    Um, Initial. D chose Mazda and Nissan...

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