
NicoNico Douga bosses 夏野剛 / Takeshi Natsuno (a seasoned seller of mobile phone melodies parachuted in to try to stop the cash haemorrhage at Nico’s managing firm Niwango) and 西村博之 / Hiroyuki Nishimura (no less a man than the founder of 2ch and now Nico honcho) have given a most interesting interview on the future and past of NicoNico.
Much is revealed of their plans for expansion; notably we hear they intend to see NicoNico become a part of the national infrastructure of Japan, that they intend a plan of overseas expansion, just as soon as they have dealt with the trifling matter of losing millions of dollars, and that, yes, the biggest challenge facing them may indeed be kowtowing to the intellectual property cartels without wiping their servers bare.
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NicoNico Douga has prostrated itself before the might of Japanese intellectual property cartels such as the AJA, JVA and MPAA, and Nico maintainer Dwango is now their willing and obedient slave in all matters, we hear. They have supinely expunged all content the groups deem infringing (and not just limited to anime), so they must be excused if their servers are a little bare at present.
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In their “Intellectual Property Strategic Program 2008”, the Japanese government proposes measures for curbing the unauthorised online sharing and distribution of anime and manga, in what could very well turn out to be an assault on fansubbing and the sharing of anime and other Japanese cultural products.
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The recent political attacks on the adult game industry seem to have stirred up a hornet’s nest in defence of the eroge makers, but the makers themselves seem to other concerns, claiming their industry is in imminent danger of mass bankruptcy, not due to the depredations of populist politicians, but due to that most reviled nemesis of software developers everywhere, piracy.
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The “grey zone” into which dojinshi fall may soon disappear, which full legal recognition of the right to fair use, if a new government initiative to reform copyright law reaches fruition. The reform is still under formation, but could very well see the light of day.
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Japanese recording industry mafia JASRAC reports that 2007 royalty collections for music licensing are ranked as follows:
1: 『Flavor Of Life』 宇多田ヒカル – Flavor Of Life, Utada Hikaru (Hana Yori Dango)
2: 『エヴァンゲリオンBGM』– Evangelion BGM
3: 『LOVERS AGAIN』 EXILE
4: 『ドラゴンボールZ BGM(TV)』– Dragon Ball Z BGM (TV)
5: 『涙そうそう』 夏川りみ、BEGIN、森山良子
Total proceeds increased 4.1% over the previous year to ¥115 billion, about $1.1 billion, with cable television said to be a primary factor in the revenue growth.
Flavor of Life from is from one of the many Hana Yori Dango adaptations, and the Eva and DBZ titles need no introduction (apparently international airing of DBZ contributed heavily). With even more Eva related sales on the cards it is likely the strong showing will persist.
It seems an interesting development for their sales to apparently be moving away from direct sales via CD and the like towards indirect licensing ventures. From the JASRAC fiscal reports, digested by AnimeAnime.

Asahi reports that a Tokyo area student has been arrested on suspicion of unauthorised copying of Elf All-stars Strip Mahjong 3 (the ignominy – not even arrested over a decent game), amongst many others, but ardent P2P users can, for once, relax as this idiot was not arrested over P2P usage, as other unfortunates have been lately, but for loading the games (some 180, it is claimed) onto HDD and selling them in online auctions.
Apparently he managed a modest profit, selling a hundred drives over a year, and netting himself ¥3,000,000 (for study expenses, he pleas), though as you can see, the risk/reward ratio ultimately was hardly favourable. It seems he downloaded the software from a Chinese P2P service, presumably a torrent forum.

This is an extremely interesting interview with top anime studio Gainax’s copyright head 神村靖宏/Yasuhiro Kamimura, in which he explains how Gainax grew out of the dojinshi scene, and how it currently views dojinshi, garage kits and the like.
Interesting to see such views straight from the person concerned rather than some PR type, although I think he definitely falls into the “old media” camp, however relatively enlightened his views on dojinshi may be. I provide a summary translation of the interview (actually, it is almost complete) – original article by ITmedia here.
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