Fact 1, we seem to magically assume because a business is in business, they have a fucking clue how to run a business.
Businesses fail all the time. You just never see it.
Fact 2, people WILL steal no matter how much you try to stop theft.
That's why we have cops.
In the case of anime and manga, well their culture is foreign to us in many ways. They simply don't think like us in many ways. It's not just in what they draw and what they say in the anime and manga.
Their business attitudes are not the same either.
WE think a lot of things make no sense. I suppose they think over unionized companies that end up buying all their goods from slave labour off shore third world countries is just dumb (they would be right of course).
It's a shame we need to depend on just Japan to deliver our anime and manga, but then, the North American way is to let someone else do all the dirty work and then expect to buy it for peanuts in Walmart.
So the fact it is made in Japan, and horribly expensive, just doesn't mix with our mindset.
And thus we have younguns that will bitch about anime and manga being crazy prices. And they expect all that anime and manga, and they just think they are entitled to it, and and when they can't afford it they get annoyed.
Newsflash, if you can't afford something, the proper response is too fucking bad. No one ever owed it to you.
Now the internet of course messes things up. Because along comes the internet, and we don't actually need to buy the item, and unlike in my youth when stealing something involved several friends and you would shoplift and need to do it physically in person and risk getting caught.
Which usually meant a record and juvenile detention and a bad reputation. All for some petty crap.
Today kids adults, well off and poor anyone can download shit.
We have more insistent bullshit justifications than can be counted. But at the end of the day, it's still fucking theft. And anyone denying this really is just a stupid fucking idiot in denial. The wording of your countries laws don't alter the fact you grabbed someone's property and ran off with it. Ya it isn't the original master recording. But it is a lost opportunity to get a sale. You don't need to buy and they won't get any money.
So what is a company to do?
Well improve the means of getting the product is so fucking obvious it's god damned painful.
But being in business doesn't convey any automatic corporate IQ of worth. They are just as able to be stupid fucks like the people explaining how theft isn't theft.
Thing is, the thieves are winning all the battles. Onemanga wasn't a battle, it wasn't even a fight. It was an easy to find training target.
It accomplished only one thing. It means now, the new number 1 source will be someone else.
People are not going to stop uploading content that is defacto stolen.
It only ends when the companies decide to no longer sell the product.
And that won't happen, as someone will always want to make money selling it.
And all the dumb companies will fail while the smart ones adapt and survive.
The sooner they make anime and manga wholely and entirely easy to obtain OUT of Japan, the sooner they can increase sales.
And people that prefer to steal still well.
Theft is not going anywhere. Only the sources change.