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http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/04/08/BUA21CRQOA.DTL&type=tech
(04-08) 16:45 PDT CUPERTINO -- Fresh off the launch of the iPad, Apple CEO Steve Jobs introduced a host of changes to the iPhone operating system on Thursday, including a long-awaited multitasking feature, a new social gaming network and an advertising platform for mobile apps.The updated operating system will include 100 new features when it is released this summer on iPhone and iPod Touch models and later this fall on the iPad.
Developers will also have access to 1,500 new application-programming interfaces, which they will be able to use to build apps that run on iPhone OS devices.
"We've been working on this for a while," Jobs said to a gathering of journalists and developers at Apple's Cupertino headquarters. "It's pretty great."
All of the updates will work on the latest generation of hardware, although older iPhone and iPhone 3G models and earlier iPod Touch units will not be able to support all the improvements, such as multitasking, because of hardware limitations.
Jobs said Apple has sold 85 million iPhones and iPod Touches to date.
The biggest applause from the audience came with the announcement of multitasking, which allows the iPhone to run more than one application at a time. Apple has supported the feature for its own programs but is now extending the function to third-party applications, such as streaming radio programs like Pandora and Internet phone apps such as Skype.
Users will be able to double-tap on their home button and access other apps from a scrolling menu along the bottom of the screen. The new operating system is designed to minimize the power drain and processing demands of apps in the background so the iPhone battery is preserved and the performance of the program in use won't suffer.
Jobs also introduced a new advertising platform for mobile apps called iAd. Apple will host and sell ads for mobile developers who want to place advertisements in their programs.
But unlike many existing mobile ads, Apple will include the ad within the app so users won't have to leave their program if they click on the ad. And the ads will be able to run animation and videos, as well as allow users to buy a new app right through the ad.
The new operating system will also offer a new social gaming network called Game Center, which will allow game developers to build social features into their titles. Users will be able to issue game challenges to fellow players and buy apps as gifts for friends.
IPhone OS 4.0 will feature unified e-mail in-boxes and threaded conversations; the ability to create folders for apps; the iBooks application for e-reading; and new features especially for corporate clients including better device management and security.
Smaller touches include wall papers for the home screen, a 5x digital zoom for the camera, a spell-check feature and the ability to send text messages from within apps.
"This is a significant enhancement of the iPhone operating system that will absolutely be welcome for iPhone users," said analyst Tim Bajarin.
Translation: "Our hardwares are designed to extinct, but we're not supposed to tell you this" "On the other note, buy new iPhone when it comes out" GJ, Steve Jobs.
On the Nintendo part:
http://www.pcworld.com/article/193831/does_apples_iphone_os_game_center_threaten_nintendo.html/
Does Apple's iPhone OS 'Game Center' Threaten Nintendo?Matt Peckham
Is the iPhone a legitimate gaming platform? Ask anyone who's ever fiddled with one for more than a few minutes (anyone that isn't Nintendo, anyway). Ask anyone who understands, correctly, that video games are more than just Modern Warfare 2 and World of Warcraft. And ask anyone who just watched Apple's iPhone OS 4.0 event live earlier today.
At the event, Apple's Steve Jobs announced something called "Game Center" for the company's upcoming iPhone OS 4.0, and it looks an awful lot like Apple's answer to Microsoft's Xbox LIVE and Sony's PlayStation Network.
Imagine an online video games hub that fits in your pocket and follows you anywhere--not an emasculated subset of some other app (like iPhone versions of Xbox LIVE) but one native to the iPhone platform itself, integrated with the device's massive games library. Leaderboards, achievements, automatic matchmaking, friend invites, the whole caboodle. Now imagine that bolstered by over 50,000 games courtesy Apple's App Store, dramatically more than you'll probably ever find on the Nintendo DS or Sony PSP.
Another arrow in Apple's gaming quiver? Don't tell Nintendo.
Earlier today, Nintendo president Reggie Fils-Aime brushed off the iPhone OS as a "viable profit platform for game development," adding that "[Apple] is not having an impact on Nintendo" and citing data that suggests iPhone gamers downloads apps, play them briefly, then move on to other things.
Fils-Aime is missing the point (and he's flat wrong that iPhone games 'aren't even a mouthful' when contrasted with DS games--Civilization Revolution, Final Fantasy, or SimCity anyone?). Even if it's true that iPhone gamers flit between games or don't engage in the same way kids playing Pokemon Gold or Silver on the DS do, people are still sucking down App Store apps en masse, and those apps are only getting more sophisticated.
Like Nintendo and so-called "casual" online games hubs like Big Fish and PopCap who cater to millions of players, Apple understands precisely how deep the rabbit hole goes. Laugh at Plants vs. Zombies and Bejeweled buffs all you like--they're laughing back, probably in greater numbers.
Add something like Apple's proposed Game Center--a social gaming hub with console-like online gaming features--and supplement with a gamepad-shell to counteract touchscreen deficiencies and to be honest, Nintendo doesn't have a prayer against the looming Apple games juggernaut if it trundles forward with Fils-Aime's myopic attitude.
translation: "Apple does not make a good gaming device"
<+Suika-kkuri> lolwin