Dom Perignon X Fancy Label


Humanity likes two things: being drunk and being fancy. Luckily Japanese designer Tokujin Yoshioka has brought these two concepts together in a single format that lets the world know that being inebriated can now include sparkles.


Collaborating with Moet Hennessy, the makers of Dom Perignon, Yoshioka has created a special label has been slapped on the regular bottle which will go on sale in Japanese department stores next week. Basically stealing the idea from rarer Pokemon cards, the label has a three-dimensional hologram that sparkles with “iridescent color”.

The regular Dom Perignon, with fancy label costs 23,000 yen while the Rosé version is 41,000 yen.


Beyond that Yoshioka also created a prism to redundantly encase the glass bottle in glass. The effects of which can be viewed in the following, immensely pretentious, video:

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    Avatar of Riiku
    Comment by Riiku
    01:41 24/09/2017 # ! Neutral (0)

    I don't understand the benefit of being drunk. For me it brings nothing but uncomfortable and detrimental effects. All I feel when drunk is intoxication, the same you get from sniffing glue or smoke too much.

    In addition, every kind of drug that I've tried (high-quality cannabis, some acids, no opioids though) has no effect on me, but nobody gives a shit so I'll shut up.

    Comment by Anonymous
    09:36 22/09/2017 # ! Neutral (0)

    being drunk and being fancy are like polar opposites, also the guys in the video look so proud of that annoying bottleholder design

    Comment by Anonymous
    04:22 22/09/2017 # ! Neutral (0)

    pleast dont refere to the whole humanity, only a small percentage the so callen "group of idiots" likes to be fancy and drunk D;

    Comment by Anonymous

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