Eye products company Santen Pharmaceuticals has attempted to spread awareness of the human eye with a project called “Eyedrops”, taking advantage of the gargantuan otaku demographic by transforming eye drop ingredients into cute girls – notably strange, but still more unsightly things have been anthropomorphized.
Episode 0 of Eyedrops:
Episode 1 has also been released:
The project’s theme song as composed by established Vocaloid producer DECO*27, who also designed the characters:
A total of 4 episodes are planned for the ONA and many are assuming that a variety of anime goods featuring the anthropomorphized girls will likely surface in the near future.