Pokemon Go Nets Nintendo $7.5 Billion
- Categories: Games, News
- Date: Jul 12, 2016 04:53 JST
- Tags: Announcements, Augmented Reality, Marketing, Money, Nintendo, Pokemon
The gargantuan success that is Pokemon Go (Nintendo’s first foray into the mobile gaming market) has boosted Nintendo’s stock market cap by a staggering $7.5 billion, the highest single-day surge in value the company has experienced since 1983.
Pokemon Go has reportedly been installed on more than 5 percent of Android devices in the US, with the game currently only being available in the United States, Australia and New Zealand – releases in other countries (and potentially its largest market, Japan) have unfortunately been delayed due to the technical difficulties the company has been suffering in an attempt to keep up with the colossal demand.
While this profitable event may seem to be in Nintendo’s favor, the app itself was created by Niantic (developers who specialize in augmented reality) in cooperation with Pokemon Company, with Nintendo receiving about 30% of Pokemon Go’s total revenue.
Pokemon Go is however free to play and naturally generates most of its revenue through the oft despised (but highly effective) micro-transactions, having raked in some $4-5 million on its first day.
One analyst however has calculated that the game will need to churn out from $140 million to $196 million in revenue each month in order to have any substantial effect on Nintendo’s profits, a task that would likely not prove difficult considering the marketing tie-ins and collaborations that the game will inevitably be subjected to.
Just whether Nintendo will be able to maintain the interest of its newly won mobile player base will likely be an even more important influence on the company’s future than any further console hardware releases it may be planning, marking a bold new chapter in the company’s history…
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Second foray, not first, Miitomo was first.
Also, dunno if people know this but Niantic's people have ties to the (((Defense industry))).
Yeah, granting full permission to your Google account to some shady NSA contractor is just stupid.
Blehhh. Let me know when they make a decent new Metroid.
Metroid is dead to Nintendo. They're trolling us with Federation Force.
IT PRINTS MONEY!!!1
I highly doubt that Japan will be the biggest market for Pokemon Go, when America is eating it up at the rate it is.
I think the same thing, i also get the feeling Pokemon and Zelda are more popular in america than in japan right now.
that's because Japanese are more picky with games
>pokemon and Zelda
Lol nope.
You're right about Zelda though, definitely. Zelda and Metroid are two "main-US nintendo products. Pokemon is fine though.
And given the density in Japan I think it will work even better. That's exacty the kind of things they usually like and there is less people living underground here than in the US, which is the main problem of the game.
Depends while the USA has more people, japan is far more mobile affine than any other country.
Now lets see if this is a trend, Nintendo.
If it is then your days of console gaming are over.
(I'm actually quite ready for it.)
Your body is ready?
Make sure ALL your Mario Mobile games are exclusively Android. Don't sell games to those rich, white-boy, Apple users.
Um... Black Lives Matter?
I can unfortunately see a lot of lawsuits in nintendo's future because of this though.
With a number of peoples houses getting turned into gyms, its only a matter of time before someone gets shot or sends a lawsuit to them.
Took a up skirt of a 11 or so year old girl who was walking down the street playing this. She almost got hit by a bus. I got half a vagina lip and strawberry print.
I see shooting for them while they're young, aren't ya, Tex?
had to laugh at the people that are posting porn pixx with the app lol
Pokemon GO is a good example of lowest common denominator product reach. The game is about as shallow as tic tac toe with nothing thrilling beyond "CHECK OUT MY ((((No one would usually care about in regular games))) Psyduck!!!" It's awful, and will signal for more bullshit just like it by Nintendo and other companies.
I have to disagree with you.
People have a reason to go out now.
remind me a little of goehache and I find it quite clever how they combined the core elements of searching for pokemons in the wild and going out and meeting people.
And like you said no body would normally care for random pokemon, well now they do.
personally, I am not a fan of pokemon stuff and haven't tried it out.
And I'm not into the hype either. BUT i still can't understand all this negativity towards it.
People will die from the distraction. I will be taking advantage of all the little children as well.
Just look for a school next to a main road. Grab a chair and wait for Tesla cars to run over unattentive children, take their money and get rich!!
Heh I had to bring 2 portable chargers when playing pokemon go last weekend.
I wish they place gym near charging stations..
I wonder if this will quickly die out like Miitomo. No one talks about that shit anymore, but people went nuts over it the first week.
I feel it will get stale like a fad.
I used to say that about Pokemon in general, back in 1999.
Wouldn't surprise me.
If they want this to be a continued success, they gotta improve the servers and make the game less buggy to play.
I DESPISE games where it feels like I'm combating a buggy UI just to play.
They also have to add real battles instead of this "fight the other racer's ghost" shit and experience points instead of this "catch the same pokemon 10 times in order to level up" shit
Also i feel nothing for that dull, crappy gen 1 roster, needs gen 3 and beyond.
$7.5B
Why can't they afford to pay for some new servers to release the game globally, or at least sort out the fact that the current player base are effectively ddosing what few servers there are just by playing?
Wong-lords, that's why. They're a bunch of wong-lords.
Nope, because stocks cap != revenue, that's why.
Nintendo didn't earn 7.5B.
New servers take time and money, and if interest dies out then they're left with useless hardware they can try to sell used to recoup the losses of bringing the servers on line.
I do agree they need to get new servers up as fast as they can, but they'll be cautious and try to balance the increased cost in overhead vs money lost due to lack of resources.
pretty sure its Niantic thats responsible for Pokemon Go product, not Nintendo.
And even if it was direct profit to the company in control. It would take time for them to implement more servers. Also the game just released. So the extra servers will prove useless in a few weeks as game hype dies down a bit.
Until they begin to release the next generations of pokemon
Fools and their money are soon parted.
so as your body and soul.Your body may rot, but your soul is mine.
Its ingress with a pokemon skin.
Of course, but it works. I will wait for MonHun GO or something similar, but there's actually a market for this kind of game using famous IPs.
Somewhere at Nintendo HQ an exec is saying.
Fools and their money are soon parted.
Nintendo is good on marketing thats for sure, while i didn't really have any interest in pokemon go i ended up trying it either ways
wtf is a pokemon?
it's a shit that was popular 15 years ago, and now was miraculously revived by Nintendo necrophiles.
Game sucks, i live in the middle of no where, there's no gyms or anything showing up, so all i can do is catch them, with no way to train or battle.
I live in the middle of nowhere also. I can't even get any pokemon to show up where I live it. I'd actually have to drive in to town just to catch anything. -.-
Well I hope this is a motivator that helps Nintendo move to the mobile market. They certainly aren't having any luck in the console market, mostly due to their lack of resources/stagnation/stupidity.
The console market will probably have a diminished future in 10 years and Nintendo certainly doesn't have a future on their current path.
I can only hope that Nintendo recognizes the hunger people have for their merchandise on platforms that people actually want. They sure as hell don't have the resources like Sony or Microsoft to make their platforms up to par with the rest.
But that might be a good thing because the console market isn't going to have a lot of money for any business 10 years from now.
Uh, Nintendo is worth more than Sony. And that is all of Sony, not just the video game console department while Nintendo is literally just that. We may not like it, but they always find ways to sell their trash.
Let's hope those dumbasses use that money to make good game for the NX.
It spy on you every ass! HUGE SPY! PURE SPY!
Pokemon is so bad. I can't believe how popular it is in the US.
And that is just your opinion.
I don't like pokemon stuff either.
But not gonna call it bad just because I don't like it.