Chinese Detergent CM “Horribly Racist!”

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A CM for Chinese laundry detergent Qiaobi has provoked the Internet into an uproar with its “racist” content, the CM depicting an unkempt black man being “cleansed” into a Chinese male – a surefire way to attract attention, though possibly not of the kind likely to convert into positive brand recognition.

The “offensive” CM:

Internet sleuths were quick to discover that the CM is almost an exact replica of an Italian CM for Coloreria detergent, showing that China is still exceptional when it comes to ripping off existing works:

Some however believe that the CM’s incendiary orchestration might well have been arranged solely to boost sales…


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