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The absurd popularity of the Madoka series has spawned another sweet collaboration, this time with the fateful girls promoting a variety of products for Easter whilst donning a much happier disposition than that of the depressing anime.

The capable mahou shoujo have teamed up with conbini chain Lawson to provide fans (those with points on their Lawson cards anyway) with a plethora of the usual anime-themed goods such as mini-posters, egg-shaped cushions, plastic files and more:

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The Easter campaign will begin April 5th, with April 26th being the day when the products can be purchased with physical bills.


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