McAnime Invades McDonald’s




Fast food king McDonald’s – suffering from terrible mismanagement in its Japanese province – has now turned to the glory of anime as a means of promoting weight-boosting burgers, with the ad glorifying its minimum wage McJobs as best it can.

The surprisingly emotional PV:

Such campaigns (not all that rare these days) certainly demonstrate how popular anime has become as a medium for promotion, although how effective they are is another matter.

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    Avatar of Palmtop Tsundere
    Comment by Palmtop Tsundere
    19:17 20/03/2016 # ! Good (+0.4)

    You actually get this kind of customer service and cheerful employees at In-N-Out.

    McD's has garbage tier food anyways.

    Avatar of Yamato
    Comment by Yamato
    07:08 25/03/2016 # ! Neutral (0)

    After bringing up In-N-Out, I checked Wiki to see if they even have those over in Japan.... turns out they did do a test market over there back in 2012, but nothing really established. Not only that, but I never realized that In-N-Out was so limited in its reach; apparently, it only serves around 6 states in the western half of the continental US, with my state of California having the majority of them.

    Comment by Anonymous
    04:41 21/03/2016 # ! Neutral (0)

    In-N-Out's burgers are small, and their fries taste artificial. It's not made from real potatoes, whatever it is. And besides that, the franchise owner of In-N-Out is some shady Jews. (((In-N-Out))) is out of the question.

    Avatar of Palmtop Tsundere
    Comment by Palmtop Tsundere
    16:03 21/03/2016 # ! Neutral (+0.2)

    LOL, I know you've never been to an In-N-Out, you can see them cutting the potatoes in the kitchen. Stay mad that there's no In-N-Out in whatever flyover city you live in.

    Comment by Anonymous
    10:04 20/03/2016 # ! Neutral (+0.2)

    Mcdonalds needs to die outside of the US. I went to Thailand hoping to see temples and cultural stuff, but a mcdonalds on every corner ruined the experience

    Avatar of #28 Savage
    Comment by #28 Savage
    16:01 20/03/2016 # ! Neutral (0)

    @Anon 10:04 20/03/2016:
    Not all fast-food franchises in foreign countries are created equal though. I went to Beijing in the fall of 2011 and discovered that Pizza Hut serves a much more enriched and diverse menu than its American counterparts. For example, they served alcoholic beverages, pasta a la Olive Garden and ice cream.

    Comment by Anonymous
    02:51 21/03/2016 # ! Neutral (+0.2)

    Pizza Hut in the US is a standard fast food pizza chain, but outside of the US it's usually handled as an esteemed family restaurant. It's a place you take the family out to eat when you want to celebrate and generally have a good night out. A definite culture shock for a traveling American like myself.

    But while you can do that internationally with pizza and its lack of ubiquity overseas, you can't really do it with standard fast food menus.

    Comment by Anonymous
    01:21 22/03/2016 # ! Neutral (+0.2)

    Tbh, every fastfood restauraint chain is better outside of the US.

    Avatar of Yamato
    Comment by Yamato
    07:14 25/03/2016 # ! Neutral (0)

    It probably helps that the quality of food in general is better when companies aren't using seedy American policies to cut corners. I was in Tokyo myself a few years back, and when I ate at a McDonald's there, I found the food noticeably less greasy than it is in the states.

    Comment by Anonymous
    04:39 21/03/2016 # ! Neutral (0)

    If it was in China, probably cook that pasta in gutter oil too.

    Avatar of #28 Savage
    Comment by #28 Savage
    16:46 21/03/2016 # ! Neutral (0)

    Not this one: It was located in the heart of one of the major shopping districts in Beijing. Real solid reputation.

    Comment by Anonymous
    11:37 20/03/2016 # ! Neutral (0)

    How dare you sir! Thai people have every right to become obese redneck bastards. hail to the clown and God save happy meals XD

    Comment by Anonymous

    Wait, access to delicious chicken McNuggets ruined your experience?

    Comment by Anonymous
    12:48 20/03/2016 # ! Neutral (+0.2)

    Well, when you go to eat Thai food, and you cant find any because all the resturaunts were replaced with mcdonalds, yeah

    Comment by Anonymous
    02:55 21/03/2016 # ! Neutral (0)

    The Thai people have spoken with their wallets, and you are nothing more than a judgmental and unaccepting tourist.

    Comment by Anonymous
    19:07 20/03/2016 # ! Neutral (0)

    Comment by Anonymous

    Yha, how about nope? McDonalds is fine where i live.

    Comment by Anonymous
    11:54 20/03/2016 # ! Neutral (+0.2)

    No cute waifu present. Are they even trying?

    Comment by Anonymous
    18:25 20/03/2016 # ! Neutral (0)

    Senpai is hot. Senpai is always hot.

    Avatar of Rawbeard
    Comment by Rawbeard
    07:39 20/03/2016 # ! Neutral (+0.2)

    what was/is the missmanagment story?

    Avatar of aoitoriko
    Comment by aoitoriko
    01:30 21/03/2016 # ! Neutral (0)

    @ Rawbeard 07:39

    It has to do with McDonalds getting chicken McNuggets from a Chinese supplier who was using outdated chicken and was video taped by it's own employees at the same plant picking chicken McNuggets off a dirty floor and putting back on the assembly line. Also in Fukushima an ice cream sunday was found to have pieces of plastic in it from a broken ice cream machine.
    McDonalds is now getting chicken from Thailand but the damage is already done with a sharp fall off in sales.
    There are better places to go in Japan for a burger than McDonalds and no one in Japan wants to eat contaminated
    Chinese chicken.

    Avatar of Rawbeard
    Comment by Rawbeard
    18:10 22/03/2016 # ! Neutral (0)

    urgh, that is a major fuck up. thanks for the explanation.

    Avatar of greed2
    Comment by greed2
    13:02 22/03/2016 # ! Neutral (0)

    A certain Demon King would be so happy.

    Comment by Anonymous
    16:42 20/03/2016 # ! Neutral (0)

    Where is my ran ran ruu

    Comment by Anonymous
    20:50 20/03/2016 # ! Neutral (0)

    Weird, they misspelled wacdonalds.

    Comment by Anonymous
    22:22 20/03/2016 # ! Neutral (0)

    You made a typo there. It's MaskDonalds.

    Comment by Anonymous
    Comment by Anonymous
    06:32 20/03/2016 # ! Neutral (0)

    It's better than the US mcd ad.

    Comment by Anonymous
    06:57 20/03/2016 # ! Neutral (0)

    MMMM, watashi wa sore o aishiteimasu.

    Comment by Anonymous
    07:21 20/03/2016 # ! Neutral (0)

    Okay... for all those who feel that they want to live in japan, say "I."

    Comment by Anonymous
    Comment by Anonymous
    05:12 20/03/2016 # ! Neutral (0)

    and it was almost like that from the times I went to McD's in Japan. Over here in the states is just a bunch of depressed clods.

    Comment by Anonymous
    11:21 20/03/2016 # ! Neutral (+0.2)

    Pay your employees crap and you will get crap customer service. Unless of course you are part of the hive-mind that is Japan Inc. .

    Comment by Anonymous
    06:27 20/03/2016 # ! Neutral (0)

    Hahaha. No kidding. The economy thing is such a big deal when it comes to a daily life.

    Avatar of Ishmon16
    Comment by Ishmon16
    05:06 20/03/2016 # ! Neutral (0)

    That was so fucking cute.

    Avatar of Rya
    Comment by Rya
    04:11 20/03/2016 # ! Neutral (0)

    Should have bought product placement in Hataraku Maou when they had the chance. Suckers.

    Comment by Anonymous
    07:53 20/03/2016 # ! Neutral (0)

    We need a second season of that

    Avatar of #28 Savage
    Comment by #28 Savage
    16:02 20/03/2016 # ! Neutral (-0.2)

    Devil is a Part Timer?

    Comment by Anonymous
    04:29 20/03/2016 # ! Neutral (0)

    All jokes aside, it was actually done pretty well -- animation, voice, and direction. Reminds me of Mugi's job in K-On.

    But I really doubt McD will really have much trouble for long. I mean, they're pretty much the iconic go-to fast food place in Japan. Hell, their name is even a slang verb. Even in just about every anime when they go to a fast food joint, it's McD or some parody thereof.

    I know they have stuff like Burger King, MOS Burger, and KFC there, but I hardly ever see those. The only recent memory of KFC in mind is from Himouto Umaru-chan.

    ... maybe they came to the conclusion that anime nerds have less of a future, so they're aiming for them since nobody else would typically aspire to work at McD. Other than Mugi, that is.

    Comment by Anonymous
    14:02 20/03/2016 # ! Neutral (0)

    if this looped for six hours with no change whatsoever it'd be almost like the experience of working there. perhaps with more obnoxious customers and morphine addicts dying in the toilets.

    Avatar of #28 Savage
    Comment by #28 Savage
    16:03 20/03/2016 # ! Neutral (0)

    fucking lel

    Comment by Anonymous
    04:44 20/03/2016 # ! Neutral (0)

    KFC actually has a traditional position as THE christmas meal in Japan, due to an extremely succesful marketing campaign in the 70's.

    From wikipedia: "From December 1974, KFC Japan began to promote fried chicken as a Christmas meal, with its long running "Kentucky for Christmas" (Japanese: クリスマスはケンタッキー) advertising campaign. Eating KFC as a Christmas time meal has since become a widely practised custom in Japan."

    Comment by Anonymous
    07:23 20/03/2016 # ! Neutral (0)

    Yeah, but other than that I don't know if KFC really gets that much exposure. Now that you mention it, I think the only reason I even saw Umaru eating KFC was because it was a Christmas/New Year episode... didn't even think about the Christmas connection.

    Comment by Anonymous
    04:55 20/03/2016 # ! Neutral (0)

    That was really cute, tho.

    Comment by Anonymous
    07:33 20/03/2016 # ! Neutral (0)

    Quick crappy captions:

    -reading "Now Hiring" sign; "Hey, want to do it together/why not work with us?"

    -cheeky boys: "I'd like some smiles please!" "Would you like that to go? (carry-out)" "Senpai, nice one!"

    -fries: "Sorry to keep you wait-aah!" "Sorry about that. (Relax!)"

    -Kid: "I'd like a smile, please!" "Here you go. (Senpai!)" "(Good job!)"

    -Senpai's departure: "Thank you for everything!"

    -McCycle repeats

    -the slogan is something like "(McD) leading the way for my future"

    -last: "We have a job perfect for you"

    kinda wish they'd enabled comments though, just so we could see how bad the actual Japanese response is.

    Comment by Anonymous
    07:39 20/03/2016 # ! Neutral (0)

    Now that I watch it again, it's kinda clever how they've romanticized it a lot like the way anime romanticizes the ideal Japanese high school club experience with the senpai/kouhai relationship and all, including the "now I get to be the senpai" ending.

    Not gonna lie; if they made an actual anime series like this I'd probably give it a shot. Throw in a decent plot, some cute characters, and some blatant advertisements, and you basically have Dagashi Kashi.

    Comment by Anonymous
    10:16 20/03/2016 # ! Neutral (0)

    mcanime = an actual site

    Avatar of john freeman
    Comment by john freeman
    08:45 20/03/2016 # ! Neutral (0)

    i don't how much Mcdonal pay per hours in you guys country but here they pay me 50cent...

    Comment by Anonymous
    12:15 20/03/2016 # ! Neutral (0)

    Either you're a god damn slave or your products are god damn cheaper

    Comment by Anonymous
    10:06 20/03/2016 # ! Neutral (0)

    You name gives you away, but i think they pay $15 an hour

    Comment by Anonymous
    15:23 20/03/2016 # ! Neutral (0)

    That's in New York.

    Comment by Anonymous
    13:15 20/03/2016 # ! Neutral (0)

    600 bucks a week? You jest.

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