Confectionery producer Morinaga has given their consumers a sweet treat of a different sort this Valentine’s Day, as they have anthropomorphized their numerous chocolates into strapping young lads, a clever strategy to rouse the attention (amongst other things) of their dominant female buyers.
In collaboration with research organization “Ikemen Lab”, Morinaga had surveyed 2,054 women in regards to which Morinaga chocolate they would consider most attractive if they took the form of an attractive male, resulting in “Dars” winning by a landslide.
The chocolate boys may likely end up being part of further promotions and ad campaigns, so long as rotten women continue to have an insatiable lust for all things brown and sweet.
