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Activision Buys Candy Crush Developer King


Successful casual game developer King, creator of the multi-million micro-transaction monster known as Candy Crush, has reportedly been acquired by Activision Blizzard for a massive $5.9 billion, spawning some quite visceral reactions due to the unpopularity of all involved.

Should the deal be completed, Activision will have yet another highly profitable franchise under their belt, along with other cash-cows such as Call of Duty and World of Warcraft, in addition to having more extensive access to the mobile game market to carry out more of their “innovative business ideas“.

The immense hatred held for Activision by many gamers (it perhaps being almost as unpopular as EA) comes from the publisher’s wide assortment of misdeeds, such as the use and abuse of game developers like the now defunct Troika Games and the flagrant money-grubbing tendencies of its CEO.

King has been a frequent target for criticism as well, as many proclaim that they focus solely on creating casual games that take advantage of player addiction through a slew of micro-transactions, managing to rake in insane profits while truly innovative and impressive titles are left in the dust.

Activision’s “takeover” of King may very likely see to the destruction of yet another developer, though many are clearly hoping that there will be some form of mutually assured destruction.

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