Fishy Mascot Kirimi-chan Becomes Mahou Shoujo
- Categories: Japan, News
- Date: Sep 12, 2015 16:25 JST
- Tags: Anthropomorphisation, Food, Mahou Shoujo, Marketing, Mascots, Sanrio, Video Gallery
Sanrio‘s salmon-headed mascot “Kirimi-chan” has undergone a transformation of the most magical sort as the fishy manifestation takes on the likeness of a magical girl, bound to have people more bewildered than ever before – and likely serving as a minor marketing coup for the notoriously shrewd Sanrio.
Kirimi-chan’s mahou shoujo debut:
Sanrio have revealed that they have much in store for Kirimi-chan and her other meat-inspired colleagues, including smart phone games, animations, merchandise and even a collaboration with Monster Hunter, with the meaty magical girl promotion to kick off in the coming fall season.









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Just think about this for a sec, some fish got gutted and turned into Sushi. That Sushi then became sentient and then one day turned into a Magical girl.
It's almost like the next sequel to Terminator or something.
sounds more like somebody forgot to keep their chinese sushi cool.
It's a TRAP!
Not liking the girl's voice. Sounds too old.
That's because "she" is a little boy.