GumKare: “The Ultimate in Gum x Fujoshi Marketing”
- Categories: Anime, News
- Date: Nov 28, 2014 03:16 JST
- Tags: Anthropomorphisation, Food, Fujoshi, Marketing, Parody, Visual Novels
Multinational food giant Lotte has made a humorous jab at romance visual novels with their recent parody, which features their selection of gum brands anthropomorphized as handsome young males – perfect for freshening the breath of the rotten crowd.
Lotte has unveiled a new website for the event and are also hosting a poll in order to find the most popular of their brand name chewing gum boys, while also providing videos of each depicting their “attitude”.
The springy young males and their respective videos:
Despite the rather novel parody of the formulaic monotony of typical romantic visual novels, this has not been the first instance of Lotte utilizing its brands of gum to obtain recognition from the otaku community – and perhaps it will not be the last.










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Fujoshi gets a boyfriend :
FJ : "i want to do embarassing things to you <3..." *kneels*
BF : "sure :)... Ow ! OUCH ! that hurts X[ !! Where did you get that idea ?!"
彼: そこはかまないでくれ。。。!
Bad End...
Hint: CHEWING
If a fujoshi ever get a boyfriend wouldn't she want to make him do embarassing things with other guys?
I'm not even sure what you are referring to.
Sure you find products related to fictionals characters everywhere, but it feels like in Japan, they take it to a SCARY DEGREE!!!
So these boys...
*wears sunglasses*
...can never get hard.
YEEEAAAAAHHHHHHHH!!!!
This... kinda reminded me of that condom bubblegum panty was chewing for some reason
perfect for freshening the breath of the rotten crowd.
ha ha ha ha ha......
Black's shoulders aren't broad enough for my manly taste (I'm straight btw). Acuo looks good but could be better with cold indifferent expression.
Hopefully someone will anthromorphize cyanide pills next, those things are begging to be chewed on by this fandom.
I want to have sex with a fujoshi!
Relax guys, these kinds of event are for "women only".
This will be Rifts fav visual novel.
don't get it, black black is male and the others are supposed to reverse traps or something
Stop swimming in the Nile
lol
rofl
Hopefully, now those stinking fujoshi would now at least have fresh(er) breath.
too bad the otaku are still beyond hope. Maybe they should make moe soap, although I'm sure they'd end up wanting to preserve it rather than actually use it...
And miss the chance to rub themselves with something that might smell like their favorite character...?
Eh, scent it with random shit you find in the streets, put on label "Smells like (enter random moe character", and they won't know the difference.
Gays are everywhere
how is there anything gay about this??? it's clearly aimed at women, its called 'gumkare (gumboyfriend)' implying that they are the boyfriends of the consumers, who are women.
If it was aimed at men and also called 'gum boyfriend' then yeah, that'd be gay, but it isnt??
and imposing their gayness onto everything, no one cares anymore, so they shove their gayness in our faces just so we'll get mad, and they can call us homophobes.
This is aimed at straight girls as husbando fantasy material. Nothing gay about it.
Also, if you're going to pull a multi-comment trolling cascade, at least wait a bit longer before replying to yourself or it will be too obvious.
heterosexual people/characters: making out, having sex, in your face all the time.
gay people: exist
sankaku: WOW OMG WAY TO SHOVE IT IN MY FACE!!!!!!!
did you ever wonder that maybe no one's shoving anything in your face, and you're the ones shoving your face in it?
Your breath. It smells of Shoujo manga.
In this case, it's not about shoving it in someone's face, but shoving it in someone's mouth to be tasted & chewed.
Savor the Flavor!!!