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“If You Look Closely, She’s Obviously Carrying It”


A new low in standards of artistic correctness in advertising, to say nothing of quality control, has been causing marvel online – although plenty of alternative explanations have also surfaced…

The ad, for long-established juku-style correspondence course provider Shinken-zemi, instantly attracted more attention for the quality of its artwork than its educational offerings, although by the same token it probably garnered more exposure amongst its target audience by being mercilessly shamed across the Japanese Internet than it ever could have in whatever dismal publication originally carried it.

Helpful 2ch denizens have fixed the image for them:


And the good-natured version:


And the “reality-steeped” version:


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