Military model makers are celebrating unprecedented increases in sales thanks to the massive success of DMM’s Kantai Collection franchise, with fans obediently buying up even the very un-moe warships the KanMusu are themselves modeled on.
Such is the knock-on effect of Kantai Collection’s popularity that Akihabara based model shops have seen sales surge ten-fold since the game’s release.
Some lines of models (likely those involving certain destroyers) have seen overall sales increase five-fold as well – admittedly from an extremely low base of perhaps 500 models for a popular light cruiser like Tenryu – and makers complain ecstatically that “production cannot keep up and some models are constantly out of stock.”
Unsurprisingly, it is the top makers of model battleships who are seeing most of the action – Tamiya, Aoshima Bunka Kyozai and Hasegawa – with the traditional market of military model otaku in their fifties suddenly giving way to KanKore fans in their twenties and thirties.
Hasegawa has already jumped on board with KanKore collaboration editions of some of its “Water Line” series, boasting special packaging and decals, happily mentioning that “the producer of KanKore was already a Water Line series fans so the collaboration went very smoothly.”
Similar tie-ups between Girls und Panzer and tank model makers have also been going on for some time, and there is hope that an influx of enthusiastic battleship moe fans will boost the model industry’s customer base – should the boom prove anything more than a fleeting one.