Idolmaster SideM: “Bandai More Rotten Than Ever!”

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In what has been decried by more traditional fans as yet another overbearing attempt to expand their audience to include the fairer sex, Namco Bandai has unveiled yet another game in its Idolm@ster Mobage line entitled “Idolmaster SideM” – likely bound to open old wounds with the seething otaku hordes still moaning about Idolmaster 2’s former fiasco.

Update: And now the PV is out…

Evidence of the game first emerged via Mobage’s site:

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The PV is now out:

https://www.youtube.com/watch?v=VgitOHJLZgc

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The game is planned to follow suit with Cinderella Girl’s hugely successful card based “gameplay”, with clear hopes that the combination of mobile, social and fujoshi will be anything but a rotten one.

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131 Comments

  • I’m trying to look at this completely objectively. On one hand, I see absolutely no problem with women getting fan service geared towards them. It only benefits the anime industry in the long run by bringing the young female crowd (Japan’s biggest consumers for goods and services in general) and that’s never a bad way to get revenue.

    The thing is… are these guys really considered attractive to women? Or did they designers just guess? Because if you’re not even going to put in the effort to give the women fanservice, you might as well just put all the girls back in where we know you’ll make a stronger effort. Let another team work seriously on the stuff for the girls for a bit of fair play.

  • So what’s wrong with this game some people been complaining with? I see no problem here.

    Ikemen and bishonen idols, nothing wrong with that. Whether a girl or a boy and he or she likes opposite or the same gender, there is nothing wrong with that.

    Don’t some boys admire cool men? Even they’re not into the same sex, but they like what they like. Same as some girls who admire beatiful women. So I don’t see any reason why would say this is only for fujoshi and caused by them, really.

    Well, if you can’t agree with this, you might just wish for humanity to die. Really, that’s the only way to get your own peace. Oh, perhaps it’s better if you would just wish for everything from the Earth to deceased.

  • The amount of comments that are negative over a mobile card game like this truly astounds me. I won’t be surprised if this comment receives a Drivel (-0.8) because that’s what scared men that are insecure about their sexuality do. You all make me sick, and I sincerely hope that this become so popular that it receives a console game for the PS3, and I can’t wait for the day I see all of you bitching over it. I will relish in your weeaboo tears with all my heart. All I have to say is good for you, iDOLM@STER! You’ll still have your cute girls, so you won’t have to whine and complain about anything else. Have you seen the Million Live girls? There’s a ton of them, and only a handful of guys here. You’re all are pathetic and I hope you know that.

  • Fuck you people saying about fujoshits BLAMING EVERYTHING TO THEM!

    WHY THE FUCK DON’T YOU JUST FUCK YOU ANIME LIFE AND GET A FUCKING LIFE WITH REAL WORLD WHEN YOU PISSED OFF WITH THESE KIND OF THINGS!?

    FUCK OFF THE REAL WORLD, THE REAL KUSOGE!

  • So people think only girls play this? I think not. NO, not saying to gay men or something. Even straight men plays such game. Such game as focusing on bishounen and ikemen.

    Even Sugita Tomokazu plays otome game. He is not gay and I am not lying. I bet he will play this as well because of his pride as a gamer (as he plays Mobamas as well). I’ll ask him on his twitter… or just listen to his talk about this on BBRadio.

  • I think it’s stupid that people get asshurt because they don’t get their am i kawaii ugu moeshit waifus in a fucking singing and dancing game.

    There is a demographic, and the company will pander to it, like any smart corporate entity would.

    And don’t even bring up that shit “oh the fujoshi’s have too much”. Look at the history of anime, starting in the 20th century. Now tell me that there’s too much yaoi/BL in the market. There fucking ain’t.

  • I don’t get the hate around this. It’s just a male idol group, right?
    I mean, I could see if they went up to the female idol group and started flirting with them. That’ll destroy waifu fags and whatnot. But this…is nothing to complain about.

    • Nah, i want others to have fun as well, but its kind of getting ridiculous.Girls/Fujoshi get everything lately, anime and manga industry is changing thanks to them, mangakas change their material because of female fans wanting all the fanservice and bl stuff.How is this fun? they are ruining fun, not us.
      They already have tons of male idol games, why make IdolM@ster into one as well, when its well known for being cute girls thing.Soon every anime/game/manga will have bishonen and yaoi shit in it, because girls want to.

      • WHERE’S MY PRIVILEGE??? Everywhere I look in anime it’s nothing but EXPLOITED MEN. Bouncing breasts have all but disappeared and have been replaced by JIGGLING PACKAGES. All the female characters are COVERED IN HEAVY COATS and there are nothing but REVERSE HAREMS. Just see the streams of nothing but yaoi-themed articles on Sankaku. What happened to the good old days when heterosexual males could get some fanservice??? WE’RE BEING PERSECUTED THE FEMINAZIS STOLE EVERYTHING MEN HAVE BEEN REDUCED TO SECOND CLASS CITIZENS ANIME IS RUINED

        Or maybe, just maybe, men are still more shamelessly marketed towards than women have ever been at any point in human history. If a woman looking at an imaginary bishounen in another country somehow ruins your fun, you’re a cartoon supervillain who never deserved to have any. Go back to fighting the Care Bears or whatever it is you losers do.

        • Really… I’m a huge fan of big bouncing oppai anime but what the hell are some guys here smoking? I’m in between new episodes of epic oppai anime maken-ki S2 right now for fuck’s sake and if there was anime with jiggling male packages so much like they say then I think I would have at least stumbled across a gif of such a scene by now. And hell, there should be such gifs, it’s only fair.

      • ‘there are already tons of male idol games’
        ???
        ??????

        also wow how dare companies respond to a demographic by giving them what they want! You had your decade of shitty ‘my little sister just wont get off my dick!’ anime/dating sims, the dawn of fujoshi is here. If you dont like it, support your favourite boob-slideshow/little sister camel-toe anime and companies will keep making them.

      • ‘there are already tons of male idol games’
        ???
        ??????

        also wow how dare companies respond to a demographic by giving them what they want! You had your decade of shitty ‘my little sister just wont get off my dick!’ anime/dating sims, the dawn of fujoshi is here. If you dont like it, support your favourite boob-slideshow/little sister camel-toe anime and companies will keep making them.

      • Your really overreacting. The anime industry will never leave the male otaku behind, they generate too much money for them to do that. The girls/fujoshi havent even gotten THAT much. Let other people have their fun :/ stop being whiny

        • Don’t forget the mangas; there are over half a dozen, two of them are about Jupiter (probably to test drive their popularity before committing them to a game) but the rest are female-exclusive. Three interconnected DS manga, at least two Cinderella Girls manga, plus the main series with three more, not counting the ones no longer running.

        • In comparison with all the Idolmaster Franchise releases
          Main games
          -The Idolmaster
          -The Idolmaster Live 4 You
          -The Idolmaster SP
          -The Idolmaster Dearly stars
          -The Idolmaster 2
          -The Idolmaster Shiny Festa
          -Imas Channel
          -The Idolmaster One 4 All (Not Yet Released)

          Smartphone games
          -The Idolmaster Cinderella Girls
          -The Idolmaster Million Live
          -“The Idolmaster Side M”

          Sausage fest my ass, there’s only one male oriented game targeted at the female demographic. Just homophobes and fujoshi haters shouting like monkeys.

        • No, I’m pretty sure letting people acquire what they want without hurting anyone else is when money actually does good. In case you haven’t noticed, it’s kind of what makes idols possible at all.

        • >Money talks.

          This is true, but it’s not only money, but markets. Or to use a less money oriented word, demographics. Basically any creator wants the most people to enjoy their world. The issue is when you attempt to appeal to more and more people you run the risk of destroying the feeling that enhanced it with those who grew to love it. So it’s a teetering on the cusp of losing those who hold you in balance, your loyalty, and drawing in new blood to enjoy the world you’ve created. If you tip the balance too quickly, the ‘weaker’ new blood may not be able to maintain the loyalty and your franchise falls faster than normal basically.

          In cases like this, spin-offs of established franchises are a special circumstance, because when you have a bunch of games give off the same feeling, and then have a game that radically redirects that feeling, you begin affecting peoples’ trust in the world and where it’s going. Radical shifts make people nervous and it’s on the creator to ease them into it.

          The Fujoshi demographic notwithstanding, women do deserve to have the idolm@ster feel, however if they do it in a way that forces them to change the female characters then they can cause issues on their own creation.

          It’s all perception of the audience, but that doesn’t mean the audience is at fault for being concerned about where something goes. Orson Scott Card has to this day stated the best writing quote I’ve ever heard, and if anyone follows it, I have never seen it fail: “Give the audience what they want, but not in the way they expect.” If they can do something fun with the guys to unify them with the girls, then this CAN enhance Idolm@ster even more. There will be some guys who lose their waifus but… well… I’m sure they have some research on how profitable those people are in that market already 😛

      • Oh please stop with the bullshit. Women don’t get on a temper tantrum over yuri or any fanservice for guys, just look at the massive popularity of tons of shonen titles brimming with it (guess what? many of those fans are female) and nobody fucking whines. Now look at these bitches who moan because after 9 years of idolmaster they make one or two for women. Really, fucking really?

        • @Jungle Evil – yeah, I think the best anime fans are at anime cons! I’m so glad I decided to finally go to one in 2012 and since then I’ve been to many. I somehow am able to talk to both guys and girls with ease at cons, just like we’re all good old friends and nothing more or less. It’s great that we represent our fandoms well where it really matters. I guess assholes usually hide behind their computers and anonymity online.

        • Jungle Evil: Just go to a damn con and see how many girls actually give a fuck about yuri and compare it to how many guys start booing/whining/raging about anything remotely yaoi. Compare how many “yaoi” (or anything remotely fanservice for women) anime are out every season compared to the shows full of girl-only/mostly casts full of fanservice for guys.

          Convincing yourself that the majority of anime fangirls/fujoshi are intolerant of yuri because of bitches in tumblr is like going to a KKK forum and convincing yourself that all white people hate black people.

        • I find that most female anime fans are usually cool (really cool <3), but the fact can't be hidden that there are the loud and vocal minority of haters even among our own female anime fan ranks. But the real problems are coming from totally non-anime fans who criticize anime yet haven't really even given it a fair chance to be understood.

          There's loud haters on both sides of the fence that love to perpetuate a lack of understanding, intolerance and hatred for each other. People just can't seem to live and let live.

      • Women who dont like yuri don’t tend to scream and bitch and whine about EWWWW GAAYYYY and act as though being within a mile of yaoi will cause their genitalia to errupt into cankerous sores and fall off. Straight male otaku are absolute pussies, deal with it.

        • I have seen girls react in a disgusted way to yuri but I think probably all of those girls were younger, in their late teens at the most.

          And I’m also a guy who doesn’t give a damn about yaoi. I guess it’s cuz I grew up thinking that women couldn’t be perverted and that they had a point in talking down to guys about their perversions, but now I know we’re all capable of being perverted so no one really has the right to talk down to the other.

      • You either are not seeing the tons of BS boobies, lollies and lesbian games and animes overflowing the market every friggin damn seasons while the fujoshi gets their hot guy stuffs like twice or thrice a year. These genres are the male-oriented Twilight of the anime world and I’m not seeing anywhere as much complaining to these things as much as all the rants perpetually going on for the equally rubbish things that just happens to be aimed for girls instead of guys.

        You sir epicly fail either math, logic, or both.

        • One problem with that. When the hell does any of the male equivalent of Twilight ever get as popular as Twilight? Look at a movie like Barb Wire featuring Pam Anderson at the height of her career. Teenage boys should have been all over that just like girls were with twilight. I blame social stigma. Guys have to enjoy their “porn” in secret yet women can enjoy their “porn” in the open and no one bats an eye. Yeah this is changing the topic but I just wanted to point out that observation.

  • I seriously don’t see any problem here…

    Though, seeing people complaining about this is the problem though. If there is a girl side, why not make a boy side as well?

    It’s like, if male characters are strong, why not female character be as well? ← Anime nowadays. So I don’t really see any problem here.

    Well, denying this would be denying your world.

  • Western people shitting themselves over this is amazing. I hope you guys realize that until you start spending money on franchises, you have absolutely no right to complain over what companies do in order to net them money.

    Also it’s pretty fun to watch your fake manhood crumble over a product that isn’t even intended for you in the first place.

  • So people think only girls play this? I think not. NO, not saying to gay men or something. Even straight men plays such game. Such game as focusing on bishounen and ikemen.

    Even Sugita Tomkazu plays otome game. He is not gay and I am not lying. I bet he will play this as well because of his pride as a gamer. I’ll ask him on his twitter… or just listen to his talk about this on BBRadio

  • >Otaku bitch and piss and moan about men in Idolmaster

    >meanwhile the Jupiter manga sells better than any of the other Idolmaster manga

    They’re just afraid of being found out. Seriously, this is not a big deal. It’s not any more of a cash grab than Cinderella Girls and Million live already are. If I had my way they’d deep six ALL these cheap-ass tie-in easy money card games (and that goes for ALL franchises, not just Idolmaster), but since they’re going to keep making them, they might as well make them for everyone.

  • I think the reason otaku are so uncomfortable about things fujoshi likes is because its like looking in a mirror for them. They get to see how they look to other people, creepy weirdos obsessed with idealized fictional versions of the opposite sex who dont act remotely like their IRL counterparts. It makes them uncomfortable because deep down, its their reminder that they’re freaks, and that the way they see fujoshi is how everyone else sees them.
    Also they have huge sticks up their asses and cant stand the thought of people viewing male characters in the more-than-often demeaning way they view female characters.

    • I’d say that’s wrong. I’m an otaku who loves huge breasted ecchi women. Anime like Manyuu Hikenchou are among my most favorite anime ever (right next to anime like GitS and Sailor Moon). But I fully supported anime like Free! and stuff like this, even before anything like that started popping up. My response to women who complained about my “porn” was for them to hopefully one day be able to indulge in their own kinds of “porn” just as much. I’m happy to see that finally happening. We can all enjoy this world equally after all.

      People talk like they do because the majority of people are assholes. HATERS. They’re fucking bastards who enjoy to hate things. There’s no reason to rationalize or understand them, because haters are just scum, it doesn’t matter what they’re hating on. Every demographic, group, and audience is at least 60% made of these people. People who haven’t been raised properly. That’s the simple fact. People should really be sorted into two groups if there’s any sense to be made – nice people and assholes.

    • That’s wrong. I’m an otaku who loves huge breasted ecchi women. Anime like Manyuu Hikenchou are among my most favorite anime ever (right next to anime like GitS and Sailor Moon). But I fully supported anime like Free! and stuff like this, even before anything like that started popping up. My response to women who complained about my “porn” was for them to hopefully one day be able to indulge in their own kinds of “porn” just as much. I’m happy to see that finally happening. We can all enjoy this world equally after all.

      People talk like they do because the majority of people are assholes. HATERS. They’re fucking bastards who enjoy to hate things. There’s no reason to rationalize or understand them, because haters are just scum, it doesn’t matter what they’re hating on. Every demographic, group, and audience is at least 60% made of these people. People who haven’t been raised properly. That’s the simple fact. People should really be sorted into two groups if there’s any sense to be made – nice people and assholes.

    • y’know…that’s what I always suspected. It’s kind of like how the most homophobic people are usually always the most sexist; they’re homophobic because they dont like the idea of men treating other men (or them) the way they treat women.

  • Just a bunch of spoiled brats that are whining about this stuff. Let the other side have their stuff. As long as both genders have money to spend on this stuff, both demographics will be catered to.

  • It’s funny how people decry the other gender ‘getting everything’ when they have just as much, if not more. Take a look at all the moe trash heaps around. This is simply the Fujoshi equivalent.

    Does this stop a strong female character coming out? No. I’d say that moe trash does. If you’re gonna ask how, look at the typical moe character. Weak, shy, overly perverted, ditzy, dumb, etc. I have yet to see a moe character go on an ass beating spree that wasn’t involving tentacles or stupid gimmicks.

    This? This is stupid copy paste garbage that’ll just rake in money.

    • You can’t defend one thing while putting down the other. You’re just perpetuating the circle of hatred that way. A lot of “otaku” hating on stuff like that are apparently just getting their revenge on those people who attacked their own indulgences, which is idiotically hypocritical but if one side doesn’t stop then none will. It’s basic physics.

    • Otaku, and a lot of men in general, are incredibly blind about how much the world is geared towards their enjoyment. They have it in their minds that women get everything they want, when it couldnt be farther from the truth. So on the rare occassion where some things are made almost exclusively for women (Free!, this game) their reflex is to shit their pants ALL OVER THE INTERNET.

  • why is everyone shitting their pants over a mobile game? since when did anyone care about those? People shit all over mobile games most of the time and go on about how they’ll never play them, and then a game they have even less chance of playing comes out so they…bitch even more about it? Well done everyone.

  • Honestly, they should’ve changed the name to something else since this isn’t really meant for their normal audience but a cheap attempt at raking in more money.

    At least they seem to have learned from their attempt to make one game for two different audiences, that wont ever work. You can’t make something two groups with widely different wants and needs will like.

    All in all the fans of these “games” should just pretend this one doesn’t exist. Since there’s no girls in it they can just ignore it anyway.

    • I love how idolmaster could cater to literally any otaku fetish and no one would care but the second it includes attractive dudes its ‘a cheap attempt at raking in money’, as though the entire franchise wasnt that to begin with. Classic otakus.

      • Man you seem pretty angry, things in your life not going good, frustrated much?

        I don’t even play the idol master games, they’re just not my thing same as any games similar to them.

        The reason this is a cheap attempt at raking in MORE money than they did before is that they already tried to get away with making one game for two audiences with conflicting wants and needs. This obviously isn’t going to work and apparently they learned from it.

        If they try to sell a game like idol master to a male audience, especially one such as the people playing those game, then attractive dudes aren’t just wasted effort or taking away from actual content (in that case several characters being cut to make room for them) they are actively introducing stuff their audience DOES NOT WANT in their game.
        And the only reason they do it is to try and get other people to also buy the game. Similar to how Seinen/Shounen magazines sometimes introduce fujoshi series in hope of boosting their sales.

        So far this has usually after a short while spectacularly backfired because it doesn’t really manage to attract all that much new sellers while driving away their old audience.

        I’m not even quite sure what you’re so angry about. That kind of practice is harmful to ALL customers including you.
        They basically try and shove some half assed product down your throat that is at least half filled with stuff not even meant for you that might actually end up making the game not just having less content but worse and they do that solely because it’s cheaper and faster for them to do so.

        • Yes I’m totaly angry about a game franchise I’m not even playing because, just for the heck of it.
          Honestly implying that every single last business should solely run on the principle of earning about as much cash as possible and it’s completely justified to treat your customers in general no matter the gender as dirt and you should try to screw them over is questionable at best.
          It’s the same logic that implies you should slaughter your milk cows and then sell every single bit of it even those that are inedible as sausages because on the short term you’ll earn more money.
          It’s the kind of business practice that ends up hurting pretty much everyone but the top brass of any given company, they’re basically burning the entire franchise/company and salting the field making sure nothing will grow there ever again.

          Honestly how anyone can think this is acceptable and how one should run their business is unfathomable to me. Especially since even the profit for those at the top will be less on the long run.

        • >implying i’m angry when you’re the one talking about a company wanting to squeeze money out of a franchise that exists solely for doing that

          i tried to read your post but it turned into a magic eye reader thing that revealed the words I’M MAD ABOUT VIDEO GAMES

    • Comment by Anonymous
      11:01 24/02/2014
      “no more”………”i’ve had enough of PEDO”,”LOLICONS”,”YAOI”,”YURI”,”HAREM”,”TENTACLE”, BONDAGE”,and most especially SANKAKU”,”JUST BAN ANIME,”PERIOD”….
      ^
      |
      |
      you will return anon…
      you will return

    • Don’t you know?
      Otakus and american weeaboos are a bunch of whiny entitled manbabies who believe women should not exist in their fandom/mental sickness.

      It must be slutty hoes and slimy holes all day, erry day.

      At bronies have some humanity in acknowledging their ‘pegasisters’.