“Big Nosed Blondes”: ANA CM “Racist Against Whites”
- Categories: Japan, News
- Date: Jan 21, 2014 20:12 JST
- Tags: Aeroplanes, Gaikokujin, Marketing, Tourism, TV, Video Gallery
All Nippon Airways is being accused of racism after it released a commercial featuring the classic “gaijin” of Japanese imagination – a Caucasian with a gigantic proboscis and mop of blonde hair.
The ad was supposed to to highlight the handy addition of new international flights at Tokyo’s mostly domestic Haneda Airport, but a blonde wig and oversize nose put paid to that:
Barbarians living in the capital remarked that “how does Japan expect to persuade foreigners to come to Japan when carriers like ANA feel free to put out openly racist ads like this?”
AFP got wind of the story and pressed ANA further, after which they admitted the CM had generated a number of complaints amongst non-Yamato and apologised for any discomfort it may have caused.
They did not however go so far as to say they would can the CM over the accusations, however.
Online the issue has been the subject of much discussion:
“So whites have a complex about their huge noses!”
“The template for a Japanese is a bespactacled little buck-toothed camera-wielder so I don’t know what they are complaining about.”
“I thought this would cause complaints as soon as I saw it…”
“What kind of moron at the advertising agency let this one through.”
“Talk about behind the times.”
“Isn’t it really making fun of the Japanese though?”
“This is actually an expression of an inferiority complex on the part of the Japanese.”
“Japanese are basically envious of their high noses.”
“I thought it was more masochistic than anything else. Though it pretty much illustrates their level of international awareness that they never cottoned on to the fact it might cause problems internally.”
“The typical image of Japanese you see in their TV is less than flattering as well though.”
“I suppose the foreigners are OK with the samurai-ninja stereotype of Japanese and that isn’t discriminatory at all?”
“These whites and their victim complex, they are worse than blacks!”
“This about the only way you can tell a foreigner from Japanese in manga. Not that they are making fun of their huge noses or anything.”
“Many whites are sensitive about the ridiculous sizes of their huge noses. That emphasising this is likely to be considered discriminatory is common knowledge now. Especially amongst TV broadcasters. So what kind of idiot does it take to put out a CM like this!?”
“Do they think we are making fun of them? But we all think their noses are marvellous…”
“Whites are so easily goaded despite them all hating yellow monkeys and blacks.”
“Foreigners are easy on themselves and harsh on everyone else.”
“Are Pinocchio and Tengu discrimination against you? Stop calling everything discriminatory you dumb foreigners.”
“Their English conversation was even more stupid than the fake nose and wig…”
“Just what the hell is this commercial trying to say anyway?”
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Just what the hell is this commercial trying to say anyway?
That they're expanding internationally, so they should try to become foreign stereotypes instead of japanese stereotypes
That japanese people are nationalistic yellow monkeys, as usual.
To be honest I laughed at this one. I don't see a problem with it :P
Couldn't even hire a white guy.
At least the bespectacled buck tooth guy is Asian, possibly Chinese or Korean.
The idea is that he is Japanese
"...such a japanese reaction"
"But I am japanese"
"I see. Let's change that..."
The idea is that they are changing to be more western so having an already white guy would n't make sense. The company is a japanese company becoming more westernized, not a japanese company being replaced by a western company.
I suppose this is racist... but I try to avoid the word as I see it as a buzz word.
At any rate I'm not offended as a white I don't see why someone would be. It's clearly meant in jest. Some people just need something to bitch about.
Yep. Some must have a huge nose AND a huge inferiority complex about it to see that as rascism.
I agree.
There seems to be a lot of racism (in all directions) going on here on Sankom.
Rather childish, imho.
Why would people with nose have inferiority complex toward those who are without nose?
The commercial, while not really racist, is certainly racial. It's not meant to insult, harm, or belittle.
People the world over need to understand that making reference (whether vocally, visually, or otherwise) to a person's race is -not- the same as racism. It's a shame that this commercial's getting the hate it is.
Shit, Im mostly Swedish, Blonde and not the smallest nose in the world but not massive. The nose they used seemed stupidly massive.
Still not offended.
Pretty much the same here and I thought it was rather funny personally
I am Swedish, my nose is bigger than medium, but i find that CM as funny. No prob.
Oh no they did a white-face
The real test would be if Japanese would be offended if a Western country made a commercial that had a white guy with forced, over-the-top Japanese features.
You know, pulled eyes, flat nose, and a black hair bowl cut. If they bitch about it, then we know it's a double standard. If not, then everyone should stop bitching.
Lol. Why everyone getting racism butthurt on an empty place? I don't see nothing wrong with this commercial, just a little joke.
I don't see it as racism, i wish commercials were more like that over here.
I have no problems with this commercial - surprise: I'm european non-fully-white man, and have a not quite little nose, with black hair.
I'm a blond white european man, but i don't have any problems with it either... Could be because i don't have a giant nose...
I'm a European, white man with an average nose size (I suppose, not having ever seen any statistics), and I'm not offended in the least by the commercial. The real problem is that the ad is super cheap and is too poorly written and acted to be produced by a major airlines corporation. They should be ashamed of themselves and apologise to the stock owners. We aren't living the 80's or 90's anymore. Today companies need to take care of their image.
I have to agree with that.
That nose is bigger than japan dick size.
Sorry for bad joke
You are absolutely right.
Ive been in a few navy locker rooms in my day. The myth stands true. Asian guys got the short end of the stick, hell even my asian friends girlfriends laugh when theyre not around. On the othe rhand, Ran across this black dude from the islands in training and he was no joke dangling at least 8 inches soft.
Is it normal for men to have erections in navy locker rooms?
Masters and Johnson compared penis sizes across the various genomes. In the flaccid state, Africans are longest, Asians shortest. Thus the locker-room perception that black men have the largest schlongs.
However, in the erect state there is little difference - on the average. Asians do have the least variation in erection size, Africans have the greatest variation. So one will find both the smallest and largest erections among Africans even though the typical size is typical of all males. Public perception is skewed by reporting bias - i.e. what guy is going to brag about a small erectin?
probably
The Rear Admiral is waiting for you on the poop deck.
"Is it normal for men to have erections in navy locker rooms?"
Haven't you heard "In the Navy" by the Village People?
Who cares, by the time women find out about your dick size, they usually aren't in a situation to laugh and leave you hanging.
Then you can be rubbish at sex AND with a small penis, but again, who cares? As long as you cum, you can leave her hanging.
Then she leave your ass.
Then you find a new girl.
I remember reading a study about the whole "penis size myth" and actually the results were that SOUTH Asian men have the smallest penis sizes comparatively.
There's huge variation in sizes across Asia, from north to south in a consistent gradient with the exception of Japan.
Mongolians have Khan sized sausages larger than Europeans. Northern Chinese often double the length of southern Chinese. With Southeast Asian countries getting short end of the stick. Japan is an anomaly - it's fairly far north, but tinier than Vietnamese.
Not to be racist but I typically relate big noses to Jews
Intended message of Commercial:
"HAHAHHAHAHA......yes, we Japanese must try to become more American by becoming bigger nosed liars. "L-O-L"----hahahaha...you see??? WE Japanese can master American IRONY!!!! BANZAIIII!!!!!!!!!!!!!!!!!!!!!"
Sadly, the hapless Japanese ad agency subliminally betrays their massive PENIS-ENVY by making it all so fucking phallic in the end.
Final message: "We Japanese wish we had bigger penises like the Americans. Oh well. At least we can make our Anime characters blond. Shimatta..."
Someone call the paramedics, this man is suffering from severe butthurt!
There was nothing remotely phallic about the commercial. I think someone must have a serious complex to drift to that conclusion.
Just a bit curious why are white peoplee calling arabs "sand nigger". where does that expression comes from.
And about the "yellow monkey " one. If i'm not wrong there is a real monkey called white faced monkey in Panama right?
Whether intended or just a sign of what goes on in the mind of the ad creator(who knows, and I don't really care). But there is some psychological merit to this large fake nose being seen as a phallic symbol.
LOL, it seems to me you are one of the big nose, small penis guys.
why so much butthurt?
"murican" isnt mentioned anywhere in the ad.
and those actors arent even fat.
Yep this guy is definitely butthurt.
ONLY a ... No .. No I wont say it .. Just Face Palm Hard .. because uneducated people only see Their country and america as if the rest of the world does not exist... uhmm..
Hi there we are the rest of the world we have the colors white , brown , pink , black and yellow ..
And we are the other 90% of the world populace..
Maybe in the near future there will be another color.. neon green, hint hint.. oh yeah thanks for that by the way.
From Futari H, Jap sex edu(?) manga, Jap dick size is 10.5 cm. average when erect.
Yeah, the penis size thing is a myth actually, the average variation in penis size across all races goes around 2 to 3 cm.
It's a perception issue, jap porn has mostly guys with average sized dicks while western porn casts guys with way bigger than average sized dicks.
How is it a myth that the average penis size is much smaller in Japan than in Europe? And smaller in Europe than in Africa.
I thought the world record is this white guy with 13.5 cm penis. I wonder what would it fells like to a woman to take that monstrosity in their vagina.
13.5 inch* corrected
Myth? Ha! The condom industry disagrees. The REGULAR condom size for most Asian countries is smaller than that of European and American countries. This is because condom sizes are catered to different population averages.
In fact in places in Thailand they interviewed PROSTITUTES to discover the correct size necessary for the their people because Thais refused to wear them due, to them sliding off.
Which was a serious problem, to the global health board, due to the rampant spread of AIDS throughout Asia. And since changing to a smaller condom, which reflects the Thai people, condom use has gone up.
the funny part about that is that the guy with the biggest penis is gay
@00:26
14 inches and the guy won't do porn, thou he'll whip it out for record keepers.
Indians(from India) have the smallest dicks they had to have specialty made condoms for that country,don't believe me google that shit.
http://news.bbc.co.uk/2/hi/6161691.stm
Only if you're measuring from the anus.
"Only if you're measuring from the anus."
But then it's your boyfriend's dick.
I believe that this myth was constructed due to the japanese porn directors pick guys with normal sized penises while westerners pick the guys with monstruous huge dicks.
Well they did try to get a woman with 2 vagina to do porn for 1 million. how does that work anyway.
get the guy with to dicks (he did a reddit ama) to play in it aswell
If you're talking about that Spanish guy, he isn't actually very good looking though.
Dunno where you got the idea that 5 inches and below is normal size
5 inches is pathetically small
I'm fucking bigger than this when I'm not even fully erect and my dick is super average at 6.5 inches :/
Some sad faggot with a small cock downvoted this lol
No one cares what size the guys dick is in porn. Who picks out a porn and says "Well, this guy has a small dick, so I am not gonna get this one"
I might be wrong but I think gay men care about dick size.
You both have no idea what you're talking about. Go look up facts about biology and visual cues for (straight) male arousal.
Bullshit. I cannot self-insert in a porn staring some needle dick.
Why would gay men or women care about dick size? Bigger = looser ass or pussy so bigger would be bad wouldn't it? You ever hear of a woman who is glad her man is well hung and that her snatch is now a gaping maw? If dick size matters, then smaller is the way to go, unless you're sure you'll never need to attract another mate again and in today's world no one is sure of that.
Sorry to break it to you, virgin boy, but penis size DOES matter to women.* And, no, our vaginas aren't gonna get all stretched out by a kielbasa sized cock. Vaginas are like steel traps - they snap back to size, ready to take the next victim. No one wants a sad prepubescent cocktail wiener. No one.
(*Average sized gentlemen sausages are preferred by most.)
I'm guessing you've no experience with a real live vagina, then, if you've got to google about their elastic properties.
Japanese people are short as hell, why would their dicks be larger proportioned than other races? Its not a myth.
As an asian and as an not that tall guy i have to agree with the logic. The penis is a body part and the size of the person should have relation with penis size the same way that it have relation with the head size, hand size, feet size, leg size, etc. of course there are tall people with small heads or short people with big feet but in average taller people should have bigger body parts than shorter people.
But the differences shouldn't be as big as people joke around. By searching scientific data around the internet the difference is small and considering that the average height of different human population aren't that different it all makes sense.
the size of the penis has nothing to do with how tall you are, most people aren't "proportionate"
You're living proof that tall people can small penises.
Is that Nishijima Hidetoshi in that advert ? he's fucking awesome, one of my fave actors of japan !
Plus, every last one of you on this comments thread is gorgeous and awesome. xxx
LOL!!!! I was going to say something about the nose but you sir took the cake
lol white trash getting offended? who fucken knew...go back to the KKK
LOL no. Most "White trash" aren't in the KKK and love racial stereotype humor. Only white people upset about this are White supremacists and their ilk who think everybody's out to "get Whitey", and bleeding heart libs with no sense of humor who think they have to "save" the other races. Everybody else would think this is hilarious.
One of the dirty little secrets of this world is that normal people (of all races, nationalities, etc.) don't easily get "offended".
There is no such a thing as a white supremacist. That's a myth perpetuated by jewish television to induce racial hatred by activating a 'race inferiority complex' in the non white viewer.
KKK only wanted to maintain a home, culture and children's upbringing in the foundations of their forefathers, they eventually went militant because of the 'white supremacist' lies against them.
People that use the 'white supremacist' line are fake or have zero knowledge of reality.
Someone is a delusional white supremacist...
Whatever helps you sleep at night I guess.
I would love to combat your statement but I can tell by your ignorance you're beyond saving.
If I had a nose like that, I would get girls all the time... to ride it... ah.. the sweet smell of wet pussy.