Gangan Mangaka Punished with Upside-Down Printing


Square Enix manga magazine Shonen Gangan has astonished readers by deliberately printing a manga upside-down “as punishment” for the author missing a deadline.

The manga in question, Haru ni Naru Uzuuzu Shichau by Fumi Fujimura, has been serialised in Monthly Big Gangan since 2011.

The most recent edition saw 8 pages printed upside-down, with a right-side-up note printed on the page stating that:

“As punishment for Fujimura-sensei breaking a deadline, the manga will be printed upside-down. We apologise for causing readers annoyance with this inexcusable measure.”


The odd punishment has provoked a distinctly mixed reaction:

“This is a joke, right?”

“Editorial onanism? Wouldn’t it be more sensible to reduce the mangaka’s pay?”

“Even as a marketing stunt this is a bit lacking. I guess they didn’t want to use blank pages either.”

“Just sack the mangaka already!”

“These magazines give the impression that their editors are a bunch of children…”

“This is at least quite entertaining to see once in a while.”

“In spite of the deadline the editors seem to have plenty of time to mess around like this!”

“This is just taking things too far.”

“I can’t believe they did this without Fujimura’s consent. It’s quite entertaining… will they restore it for the tankobon?”

“Just a publicity stunt, surely. They have been doing this kind of stuff too much lately.”

“So now the readers get punished along with the mangaka? What is wrong with these companies…”

“Somebody is going to ask for a refund, like when they manage to print pages out of order.”

“Don’t involve the readers in this stuff!”

“It certainly seems Gangan is not doing too well these days.”

“This must have really confused the printers…”

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    Comment by Anonymous
    22:50 25/03/2013 # ! Quality (+1.0)

    So the next time a mangaka misses a deadline, he should submit his work upside down to the editors so when the editors flip it when they publish it, it'll be the right side up! Lesson learnt.

    Comment by Anonymous
    01:26 26/03/2013 # ! Neutral (0)

    I think it would be fair to have a public reading, while the mangaka is upside down. That would be a more reader-friendly stunt.

    Comment by Anonymous
    10:20 26/03/2013 # ! Neutral (0)

    This type of petty little passive-aggressive, public 'humiliation' is what passes for revenge in japan. Funny thing, like that time when my company refused to listen to request from a yakuza and they just sent this one fuckin bitch punk chinpira to our lobby to sit there and threaten people.

    It was funny watching him slink away with a bow-gait after the security threw him out the front door.

    Avatar of Neonie
    Comment by Neonie
    02:29 26/03/2013 # ! Neutral (0)

    Can't people just turn the magazine/ manga around for a few pages? It's not really much of an inconvenience. If they really wanted to screw with both the author and the readers they should have horizontally flipped all the characters so you could only read it in the mirror. But god forbid that'd take them -effort- to do.

    Comment by Anonymous
    10:21 26/03/2013 # ! Neutral (0)

    The pages would be out of order. They'd have to first read the left page from right to left, then jump to the right page. It's not that big of a deal, but the effect can't be completely negated. IMO readers should boycott Gangan this month (or demand a refund if they already bought it) to punish Square Enix for involving the readers in their pathetic internal squabbels.

    Comment by Anonymous
    23:31 25/03/2013 # ! Quality (+1.0)

    At least, it isn't a bloody mirror.

    Comment by Anonymous
    05:09 26/03/2013 # ! Neutral (0)

    new punishment - filthy foreigner print edition, everything is flipped

    Comment by Anonymous
    11:49 30/03/2013 # ! Neutral (0)

    And in broken English barely matching the original story.

    Avatar of God
    Comment by God
    23:21 25/03/2013 # ! Quality (+1.0)

    This isn't about trolling the readers nor really punishing the mangaka, it's just more like a joke between a mangaka and her editor.

    02:34 26/03/2013 # ! Good (+0.6)

    Seems to unprofessional to be anything other then just that a joke between the two.

    Avatar of Erranty
    Comment by Erranty
    13:20 26/03/2013 # ! Neutral (0)

    The only problem I could see arising is with those double page landscape shots.

    Comment by Anonymous
    01:35 26/03/2013 # ! Neutral (0)

    Why are you a pikachu?

    Avatar of Chen-04
    Comment by Chen-04
    02:16 26/03/2013 # ! Good (+0.6)

    Why aren't you?

    Avatar of PirateKing
    Comment by PirateKing

    Because he has a dick?


    Comment by Anonymous

    It's like DRM on games = pure shit, FUCK YOU SHONEN SHIT STAIN.

    Comment by Anonymous
    02:41 28/03/2013 # ! Neutral (0)

    want me to wash off your shounen stain? ;)

    Comment by Anonymous

    God is a Pikachu.

    Comment by Anonymous
    07:25 27/03/2013 # ! Neutral (0)

    he is god!!!!!

    Comment by Anonymous
    10:15 27/03/2013 # ! Neutral (+0.2)


    Comment by Anonymous

    God does exist!

    Comment by Anonymous
    00:15 26/03/2013 # ! Good (+0.8)

    this gets an anime adaptation, the episode that is from this chapter will air upside-down too.

    Avatar of Crowbar
    Comment by Crowbar
    08:54 26/03/2013 # ! Neutral (0)

    It's not about Australia perchance, is it?

    Avatar of Powerpuff Loli
    Comment by Powerpuff Loli
    23:15 25/03/2013 # ! Quality (+0.8)

    "As punishment for missing our deadlines, we will inconvenience your readers!"

    Comment by Anonymous
    23:41 25/03/2013 # ! Good (+0.8)

    ".. on second thought we will cause inconvenience to OUR readers!"

    Avatar of Powerpuff Loli
    Comment by Powerpuff Loli
    02:18 26/03/2013 # ! Good (+0.7)

    It's like going to a McDonald's and having the manager spit in your burger, because the employee didn't make it fast enough. Not so brilliant, are we?

    Comment by Anonymous
    09:33 26/03/2013 # ! Good (+0.6)

    It won't bother us who likes to read manga online. The translator will make it normal again.

    Comment by Anonymous
    12:17 26/03/2013 # ! Neutral (+0.2)

    hah so it actually encourages ppl to read online instead of buying the magazine... really brilliant move

    Comment by Anonymous
    03:37 27/03/2013 # ! Neutral (0)

    I'm pretty sure it's meant to stop readers from reading the manga for a sec so they can be notified of an irresponsible mangaka's deeds. If the readers think, "This mangaka is irresponsible with deadlines," that might decrease the popularity of the manga in the magazine and encourage its ending and replacement with another series instead.

    If you ask me, that's worse for a mangaka than decreased pay.

    Avatar of Anonymous
    Comment by Anonymous
    22:16 25/03/2013 # ! Good (+0.6)

    here's a question, is the text upside down or the complete pages? if it's just pages couldn't you just flip the manga while you read those 8 pages..?

    Avatar of AsakuraSan
    Comment by AsakuraSan
    22:24 25/03/2013 # ! Quality (+1.0)

    Everything is upside-down, so yeah you can just flip it.

    Comment by Anonymous
    03:19 26/03/2013 # ! Neutral (0)

    Yeah you could, but then you'd have to go through the pages like we westerners do. Totally impossible

    Avatar of Katsura
    Comment by Katsura
    22:27 25/03/2013 # ! Neutral (0)


    Marketing strategy right there.

    Comment by Anonymous
    12:11 26/03/2013 # ! Neutral (0)

    Zura, when upside-down chapter of Gintama will be out?

    Avatar of Hoshi
    Comment by Hoshi
    00:55 26/03/2013 # ! Neutral (0)



    Comment by Anonymous
    05:48 26/03/2013 # ! Neutral (0)

    I wonder if the anime will be upside down too...

    Comment by Anonymous
    22:41 25/03/2013 # ! Neutral (+0.4)

    why is this even an issue to literally anyone, does no one posess the amazing state of the art technology known as 'rotating the magazine to read it correctly'.
    I can not for the life of me understand why people are getting all ragey about it.

    I thought it was pretty funny, its obviously just a joke.

    Comment by Anonymous
    13:51 28/03/2013 # ! Neutral (0)

    Someone is in denial.

    Avatar of david
    Comment by david
    23:38 25/03/2013 # ! Neutral (0)

    Exactly my thoughts.

    Comment by Anonymous
    23:57 25/03/2013 # ! Neutral (0)

    Because it was an incredibly stupid and retarded way to "punish" the author. Fucking moron.

    Comment by Anonymous
    08:56 26/03/2013 # ! Neutral (0)

    It may be a 'joke', but it's incredibly UNPROFESSIONAL. This isn't a school newsletter or a university newspaper, it's a professionally-edited, commercial magazine- something people PAY FOR.

    This just shows that the editors and staff of the magazine have no standards of professionalism and makes you wonder how petty they would be in the case of a *REAL* problem?

    Comment by Anonymous
    02:05 26/03/2013 # ! Neutral (+0.2)

    Square Enix! Should you not be working on a game that does not suck?

    What if the same standard of quality was applied to your shitty games?

    Oh dear, you might have to ready you arse for the yaoi bat spankin' !!

    Fuck FF 13, that will be all.

    Avatar of Rokudaime
    Comment by Rokudaime
    02:59 26/03/2013 # ! Neutral (0)

    Butthurt are we? :P I find your bitching amusing. I liked FF XII. Having mixed thoughts about XIII-2 though, and Lightning Returns looks questionable...

    Comment by Anonymous
    12:41 26/03/2013 # ! Neutral (0)

    Well XII was solid, just weird and the fixed revision with better gameplay and multiple jobs (Zodiac XII) was never released outside japan.

    Comment by Anonymous
    05:11 26/03/2013 # ! Neutral (0)

    SquareEnix's manga publishing side is the only thing going for that shit tier company. The gaming company should just close it's doors already.

    Comment by Anonymous
    00:57 26/03/2013 # ! Neutral (+0.2)

    So let'see here... Mangaka missed the deadline, most likely costing the magazine money. They punish the mangaka by printing the manga upside down, annoying some butthurt fans and thus costing them sales of the said magazine.

    How does this punish the mangaka? It's the magazine who lost money on all steps? Mangaka lost...nothing. Most likely his/her fans are supporting him more than before.

    Comment by Anonymous
    03:33 27/03/2013 # ! Neutral (0)

    People who are reading the magazine will be easily notified that the manga artist isn't good at making deadlines, and those who take that as a problem will not likely vote for the magazine in its readership polls or buy the tankouban. Thus, the manga artist might get pulled from the magazine for lack of popularity. It's a far harsher punishment than what it looks like here.

    It's not so much that fans will stop buying the magazine for the other series they may like, but that fans will stop caring about that specific series and cause its downfall.

    Comment by Anonymous
    22:35 25/03/2013 # ! Neutral (+0.2)

    So they are apologizing for an inexcusable measure that they have taken deliberately.
    This makes my brain ouch.

    Comment by Anonymous
    23:34 25/03/2013 # ! Neutral (+0.2)

    What a bunch of fucktards.

    Comment by Anonymous
    12:48 26/03/2013 # ! Neutral (0)

    Thank god for photoshop ;o

    Comment by Anonymous
    10:25 26/03/2013 # ! Neutral (0)

    Revenge Gangan Style!

    sorry, I had to. It was inevitable sooner or later anyway.

    Comment by Anonymous
    13:18 26/03/2013 # ! Neutral (0)

    I think i figured why this happens

    mangaka: gimme another day~ i only slept for 3 hrs...
    editor: hire an assistant then

    mangaka: u will pay?
    editor: no

    mangaka: then i'll finish it tomorrow
    editor: then i'll ruin ur manga

    mangaka: do as u please, u r the one who will regret it at the end anyway
    editor: u leave me no choice

    Comment by Anonymous
    20:06 28/03/2013 # ! Neutral (0)

    waaaaay to high expectations !!!!111

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