Mainstream Miku: 54% of Schoolgirls “Like Vocaloids”
- Categories: Japan, News
- Date: Jun 24, 2012 16:13 JST
- Tags: Hatsune Miku, Kaito, Marketing, Megurine Luka, Music, Schoolgirls, Statistics, Vocaloid
Surveys reveal Hatsune Miku’s popularity now extends well outside the creepy otaku fringe which brought her to stardom – 54% of Japanese schoolgirls reported liking Vocaloid music and 92.5% had at least heard of the virtual diva.
According to the results of a recent survey of over 3,000 Japanese schoolgirls (why only schoolgirls were targeted is perhaps best left to the imagination) in middle and high school, Vocaloid popularity amongst them is at all time high.
No less than 70.7% of JCs were familiar with Vocaloid tunes, and a further 61.3% of JKs knew of them too. On top of that, a further 26.7% had at least heard of Miku and company, leaving a tiny 7.5% who had apparently spent too much time studying or dating salarymen to hear of them.
54% of the JCs and 44% of the JKs “liked” or “really liked” their music, and many of their fans did not just listen to their music – 60% sang along to Vocaloid karaoke, and 19.2% spent time drawing them.
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So schoolgirls & otaku have something they can bond over now?
"Hey there little lady, come on over to my house for a little Miku Miku action!"
hatsune miku, the character whose boobs the developers had to make smaller because her fanbase didn't want her boobs to be too big and look older.
hmmm...somehow, it feels good to have middle schol girls having interest in a character like that...
All hail Miku!
Isn't fiction wonderful?
Definitely not too surprising. It's kind of like how stuff AKB48 and Smile Precure is popular among both adult otakus and JS. Japanese culture just isn't like the culture of most white countries.
it's interesting to see how different cultures, not just between rich and poor countries, but two rich countries can be.
if you were a fan of something like AKB48, with their music videos of underage girls prancing about in lingerie (yes, some of those girls were under 18 at the time of shooting), then you'd probably be persecuted like americans persecute sandusky for "sexualizing children". but in japan, they make up the ads they turn on in the evening in subway stations, when the old businessmen start coming home from work lol
Don't forget the giant, mainstream electronics stores in Japan like Sofmap having "junior AV" sections where they sell DVDs of girls that seriously look like they're six running around in their underwear.
And every time I say this, people think I'm either lying, or bashing Japan. But I'm not lying, and I think it's neat.
They're not really AVs though. Not a single mosaic'd genital let alone intercourse. Would still get anyone caught with it in the west 30,000+ years in jail though.
ah...this site is a good reprieve from all the sandusky pedosexual bashing that's being spammed all over the news of the country where i'm from.
"Sexulizing children" is such thing - US would consider it terrible thing - all while having fashion shows for toddlers where they run with ton of makeup and terrible clothes.
Well, you must admit that US dont sexualize toddlers, it transforms the cute lolis in creep monsters, its different its like comparing a porn to a horror movie...
@23:17 You sir or ma'am deserve a thumbs up for that analogy.
lol looks like a white person got really butthurt, but couldn't create enough accounts.
the white people on this site...*rolls eyes*
Not surprised, and the best part is...you can usually hear them cover songs and live stream on ニコニコ. such aspiring JKs like ClariS who started their careers online when they were JCs.
lol, i like how artfact is popularizing, amongst english speakers, terms that are most often used in the japanese underage enjo kousai community.
No popularizing for me though, I've known and been using these terms for years despite never having set foot on Japanese soil even once ^_^
They are already increasingly common currency in the Japanese mass media so I don't really see a problem with them now.
OMG Hey look it's the moderator!
Don't you mean "administrator"?
Oh crap (ノಠ益ಠ)ノ彡┻━┻
increasingly common..currency? I think you meant currently, Artefact
So...how come the interviewers didn't get reported to the police for talking with schoolgirls? Considering that for a man to just be seen by a schoolgirl is now a crime apparently...
i like miku so much >.<
so 54% of schoolgirls like hatsune miku and 54% of vocaloid fans like schoolgirls?
i love it and they don age... because it NEVER gets old...
Also, this demographic is pretty much the entire western Vocaloid fandom.
What's a JC and a JK?
JC = joshi chuugakusei = middle schol girl
JK = joshi koukousei = high schol girl
JS = joshi shougakusei = primary schol girl
and yes, sankaku complex bans the correct spelling of the word "schol".
Hey, how is this strange? Not all Vocaloid is for male otaku. There are plenty of male Vocaloids, even Gackt has his own Vocaloid. Len is very popular with the younger kids (as is painfully obvious when you look at YouTube comments) and Kaito has a massive fandom of young ladies (so many female Kaito producers...) And there are plenty of female Vocaloids and Miku songs that don't overdo the moe aspect.
vocaloids slowly taking over the world. i am pleased
hatsune miku will become the world's biggest star!
MIKU BANZAI!! XD MikuMiku World Takeover is continually a Success!! Now initiating phase ”未来歌姫”！Project Diva F is a GO!
初音ミクばんざい！！さすがミクちゃん、この世界の一番アイドルだ！！
Welcome to the MikuStream!!!
suppose she some sort of postive female role model that is independent to an extend and doesnt have huge boobs.
Vocaloid and Miku will soon take over the world.
That's my princess!! virtual diva NUMBER 1!! =D
MIKU!
ミクミクミク！
I wonder if they will like her new pachinko game.
"why only schoolgirls were targeted is perhaps best left to the imagination"
If I were the one doing the surveys, I would be targeting them too.
Miku becoming mainstream? not sure if happy or sad.
Yeah, but at least Vocaloids are better than Britney Spears.
You are not setting the bar very high.
or Justin Beiber.
I need to go find my hipster glasses...
AHHAHAHAHHAHAHAHA
Miku-chan wins again!!!
That's Miku-SAMA to you!
Most fans call her Miku-san though. Despite her being elevated to angel status.
Why is this even surprising? Do otaku really get their panties in a bunch when people who arent them like something? It's basically always been like this.
No surprise there
lol, i like how artefct is popularizing, amongst english speakers, terms that are most often used in the underage enjo kousai community.