Paradox Takes “Marketing to Japanese 101”


Paradox Interactive, Nitro Games and Cyber Front have been attracting considerable attention for their apparent marketing nous in changing the cover of “Pirates of Black Cove” so as to better appeal to the Japanese.

The contrast between the two covers is sufficiently striking to have attracted some notice

The original western release, with hairy butch pirate:


The Japanese version, with buxom bishoujo piratess:


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    Avatar of kodain
    Comment by kodain
    04:01 24/02/2012 # ! Quality (+1.0)

    *Asks Paradox for the Japanese cover*
    PI Staff: "But you're European"
    Me: "Uh... Ai no supeku Ingurisshu. Gibu Japan vaajon puriizu."

    Seriously, if I were to get this game, and I could net the Japanese cover doing that, I so would.

    Avatar of Chris IWS
    Comment by Chris IWS
    12:58 24/02/2012 # ! Good (+0.6)

    Kids these days with no initiative. Printer, paper, ink, done.

    Comment by Anonymous
    17:41 27/02/2012 # ! Neutral (0)

    Was just thinking was this the same game

    Comment by Anonymous
    15:28 24/02/2012 # ! Good (+0.8)

    On a related note, I'm currently playing Skyrim with Japanese voice files (the Japanese dub is excessively good). This together with mods for better (and naked if undressed) female bodies, faces and hairstyles and additional ecchi-fied clothing items for roleplaying in non-adventuring situations made for an even greater gaming experience than the already great vanilla "English version" could provide on it's own... Paradox is on to something here.

    But if the actual art content of the game is unchanged, wouldn't that cover effectively constitute packaging fraud?

    Comment by Anonymous
    11:56 26/02/2012 # ! Neutral (+0.4)

    it is unchanged. The game sucks anyhow. Buy the Japanese version, keep case, burn CD.

    Avatar of Erranty
    Comment by Erranty
    03:12 24/02/2012 # ! Quality (+0.8)

    So this is just our way of being considerate, like they were with Neir Replicant.

    Comment by Anonymous
    07:57 24/02/2012 # ! Neutral (+0.2)

    It wasn't our fault SE hired douchebags in their NA marketing dept. and actually made the Japanese dev team listen to them. That said, their redesign of Nier was awful in whatever standards.

    Comment by Anonymous
    14:33 24/02/2012 # ! Neutral (0)

    The redesign was fantastic. He looked like a grizzled man who would give anything to save his daughter in a post-apocalyptic world. And the drive to save his daughter was realistic as well, the parent-child bond was there.

    However, with young Nier, it's extremely hard to imagine him working the fields and fighting. He was a twig, it was easier to imagine him going into town for a perm and manicure than lifting anything heavier than a book. And for the relationship, it just seemed wrong, I mean yeah there's an element of realism to it if each other are all they have in terms of family. But for a brother to have such a one-track mind in saving his sister? I highly doubt it.

    There's personal preference at play here, but it just seems so much more believable for a buff father to be rushing to his daughter's aid than a bishie brother saving his sister.

    Comment by Anonymous
    05:46 24/02/2012 # ! Neutral (+0.2)

    well they only change the cover unlike nier which change the main character

    Avatar of TNinja
    Comment by TNinja
    06:17 24/02/2012 # ! Neutral (0)

    I really don't like it when they do something like this.

    I don't give a shit about the girl bing fuckable. I like the stuff maintaining their original plans. >:V

    Avatar of Rei_12
    Comment by Rei_12
    03:07 24/02/2012 # ! Quality (+0.8)

    I would rather have the Japanese cover than the original :)

    Comment by Anonymous
    15:34 24/02/2012 # ! Neutral (+0.4)

    I would rather have a better game.:)

    Avatar of Mr.Demon
    Comment by Mr.Demon
    03:41 24/02/2012 # ! Neutral (0)

    I prefer One Piece and its females!♥♥♥ NAMI-SWAAAAAN!♥♥♥ ROBIN-CHWAAAAN! ♥♥♥

    Comment by Anonymous
    02:50 24/02/2012 # ! Good (+0.8)

    bishoujo > hairy old man, next?

    Comment by Anonymous
    04:05 24/02/2012 # ! Quality (+1.0)

    It's a friggin pirate. Hairy old male pirates are okay. =O

    Avatar of coquette
    Comment by coquette
    04:42 24/02/2012 # ! Quality (+1.0)

    Especially not if he's in bed with you! Ewwww!!!!

    Avatar of Neonie
    Comment by Neonie
    04:22 24/02/2012 # ! Neutral (0)

    Hairy old males are never ok, nor interesting.

    Comment by Anonymous
    14:03 24/02/2012 # ! Neutral (0)

    Really now?

    Comment by Anonymous


    Comment by Anonymous
    06:45 24/02/2012 # ! Drivel (-1.0)

    Hairy old males are ok (in my ass).

    Comment by Anonymous
    Avatar of kazaza2
    Comment by kazaza2
    04:40 24/02/2012 # ! Good (+0.6)

    Don't see a problem. Sex sells, I'd rather see some sexy pirate babe than a hairy fat guy.

    Same reason I always play an RPG or shooter as a female character if given the choice. I'd rather look at good looking babes body (eye candy!!!) than some bulked up guy.

    Avatar of Sibuyo
    Comment by Sibuyo
    14:59 25/02/2012 # ! Neutral (0)

    Definitely with you, but occasionally I do want to feel like a badass. I hate to sound sexist, but it's hard to get that feeling out of a game if I'm playing as a chick. I normally load my day with cutesy stuff, but once in a while I need some Battlefield or Asura's Wrath to balance it some way. Despite all this, pirate chick ALWAYS beats pirate dude.

    Comment by Anonymous
    06:06 24/02/2012 # ! Neutral (+0.2)

    This is why I import Games from japan, even if I don't understand the language.

    Avatar of motaku96
    Comment by motaku96
    04:47 24/02/2012 # ! Neutral (+0.2)

    Heck, I'd buy it for the girl on the cover.

    Avatar of Chemin
    Comment by Chemin
    03:01 24/02/2012 # ! Neutral (+0.2)

    Pirates of Black Cove, not Pirates of the Black Cove. Tut tut... Shame on you!

    In all seriousness, I don't mind things like this, it's not the worst marketing thing they could do. And it's been done before. The problem is when they change the actual game, like with Nier - then we get different games, and that's a bummer. I doubt Paradox does that though.

    Avatar of Artefact
    Comment by Artefact

    Thanks for the correction!

    Comment by Anonymous
    05:40 24/02/2012 # ! Neutral (0)

    Well yeah, this is nothing new. They've been doing this since the days of the Nintendo Entertainment System. This is kind of a funny example of it, though.

    Comment by Anonymous
    10:49 24/02/2012 # ! Neutral (0)

    Please find me anyone in this world who would prefer that first cover so I can slap some sense into him.

    Comment by Anonymous
    15:44 23/04/2012 # ! Neutral (0)

    I do, because I don't jerk it to fictional drawn characters. Problem?

    Avatar of warjoke
    Comment by warjoke
    10:56 24/02/2012 # ! Neutral (0)

    They should moe-fy Bethesda and Infinity Ward game covers next time.

    Comment by Anonymous
    10:40 24/02/2012 # ! Neutral (0)

    imagine all the other foreign games would look like such as Mass Effect 3 =P

    Comment by Anonymous
    15:33 24/02/2012 # ! Neutral (0)

    Mass Effect 3 has a reversible cover with female Shepard on the other side. I wouldn't doubt if they made that the default for Japan.

    Avatar of jr2nd
    Comment by jr2nd
    08:13 24/02/2012 # ! Neutral (0)

    god dammit!!! i want pretty girls on my game cover not hairy fat men!! ffs!

    Comment by Anonymous
    07:50 24/02/2012 # ! Neutral (0)

    I wouldn't play either game but I'd be more likely to stop and read the back to see if it seems any good with the Japanese art.

    Comment by Anonymous
    06:56 24/02/2012 # ! Neutral (0)

    They need to put her in the game... better, they need to change all the game graphic to anime style.

    Comment by Anonymous
    08:16 24/02/2012 # ! Neutral (0)

    The game is weird to begin with, the Japanese cover doesn't really have anything to do with the game at all though.
    It's merely trying to sell the game with sex appeal, making people expect something the game doesn't really include.

    As for the effort that went into it, the Japanese version actually looks way brighter and like it has less details and is far less "clean" drawn. But overall has more stuff in the picture.
    The American version seems more realistic and is more like what pirates actually looked like.

    And no, I'm not American. I'm European. Couldn't care less about the bitch fight going on between America and Japan online.

    Comment by Anonymous
    11:32 24/02/2012 # ! Neutral (0)

    We seriously don't care where you hail from.

    Comment by Anonymous
    08:33 24/02/2012 # ! Neutral (0)

    Wouldn't this be like... False advertising?

    Avatar of metatron
    Comment by metatron
    11:19 24/02/2012 # ! Neutral (0)

    marketing genius!

    Comment by Anonymous
    12:38 24/02/2012 # ! Neutral (0)

    Marketing: They're doing it right.

    Avatar of Shimazaki
    Comment by Shimazaki
    02:16 25/02/2012 # ! Neutral (0)

    This really makes me laugh, amusing indeed.

    Comment by Anonymous
    21:53 24/02/2012 # ! Neutral (0)


    So opposite when Japanese games gets adapted in West and gets some ludicrous macho covers. Take Rockman for example.

    Comment by Anonymous
    20:42 24/02/2012 # ! Neutral (0)

    it's about marketing stuff, apparently westerner like burly men...that's why to put it in the cover..otherwise it won't sell

    Comment by Anonymous
    08:29 25/02/2012 # ! Neutral (0)

    Arrr! I'll be takin' the wench!

    Comment by Anonymous
    03:25 26/02/2012 # ! Neutral (0)

    There are 3 main characters in the game. A girl character that looks somewhat like the Japanese boxart IS in the game.

    Comment by Anonymous
    19:47 24/02/2012 # ! Neutral (0)

    US Cover: Pirate Captain
    Japan Cover : His Cute Daughter

    Comment by Anonymous
    06:49 24/02/2012 # ! Neutral (0)

    Nothing new. Disney, coke, and every other property owned by a corporation has been marketed towards it's audience for a thousand years. Look at fucking 7-Eleven commercials in Japan. They sell fucking soup! They sell shitty beef jerky, gatorade, and sometimes gas to my people, and old-folks soup to Japanese peeps. Money is god, and when you run a business making money is your goal above all. Public reaction and morals can be bought.

    Avatar of Firetribe
    Comment by Firetribe
    12:23 24/02/2012 # ! Neutral (0)

    I just hope the pirate chick is in the game

    Comment by Anonymous
    13:13 24/02/2012 # ! Neutral (0)

    I'm just surprised they didn't just go all in for the Japanese market and staple some used 6 year old's underpants on the front.

    Avatar of Artist Rising
    Comment by Artist Rising
    03:49 24/02/2012 # ! Neutral (0)

    Thinking about moving to Japan myself...hmmm

    Avatar of jr2nd
    Comment by jr2nd
    09:12 24/02/2012 # ! Neutral (0)

    think before you go...

    no loli..
    no schoolgirls..
    no or bad censored ero manga / anime
    police will hate you and arrest you for no reason..

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