The unexpected conjunction of moe bishoujo and genuine fashion (as opposed to the fantasy sort involving cat ears and maid outfits) has resulted in “Moeurs” – a fashion mook eschewing bony 3D models in favour of svelte 2D girls by top artists.
The tome went on sale at the end of November and soon found itself attracting much attention amongst otaku, although what fashionistas think of it is anyone’s guess:
The actual content covers the major Japanese fashion tribes in some detail:
Chapter 0: What is girl’s fashion?
Chapter 1: Girlish
Chapter 2: Conservative (Elegant Lady)
Chapter 3: Gal
Chapter 4: Art & Collection
Chapter 5: Natural
Chapter 6: Forest Girl
Chapter 7: Street
Chapter 8: HipHop
Chapter 9: Rock & Visual-kei
Chapter 10: Lolita & Gothic Lolita
Chapter 11: Extra
The 17 artists who contributed demonstrate a quite high pedigree:
Neco
The publishers are said to be considering an English language version as well, although for now the Japanese version is available globally.


























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"A fashion magazine, where moe 2D girls are dressed in spectacular designs and beautiful concept outfits as the main content."
W-What is this fuwa-fuwa feeling...?
I used to be a 3D lover like you, then I took an arrow in the heart...
You reinvented this meme for me. Thank you.
This comment made my day. And so did your name. :}
Now this is the kind of 2D fashion that excite me. The illustrations are so gorgeous.
Genius...
Ugh.... so regretful.
Only If I'm the one who take their picture.
http://www.youtube.com/watch?v=-2azNu_VWlY
Mutsurini.
If you can ask an Mangaka to draw all the picture you taken, I'm sure you can sell all to Sancom comrade.
You just got hit by a precure forte wave.
Now here's a fashion mag I could see giving my money....
that we do :D
yes
i can fap to this
aw shucks, now i want to be a little girl ... in 2D... again
You were in 2D?
I guess he took an 3D arrow in his knee...
Suddenly I have a burning interest in girl's fashion...
You missed the nishishishishishi.
Fashion mag uses Moe.
It's super effective.
We need more fashion magazines like this one people.
MOEURS!
moe + voyoeur?
Moeurs is a french word (voyeur too btw), it means either lifestyle or morals according to the context. Oh and in pic no10 clarté means clarity.
Moe, finally.
Fabulous MAX!!!
It's electrifying.
Finally, a guide to properly dress up our Dollfie Dream dolls!
Suddenly Moe. Moe Everywhere.
The circle is now complete
I guess rules #34 also applied to Moe in japan
this looks more like an artbook rather a fashion book to me.. but heck, it's a win for me
When in doubt, use the power of moe.
GENTLEMEN; The future is looking moe.
To the future!
"DANCE KIDS STYLE ON THE STREET"
Maybe your over thinking this.
Dance = Sport/Wear
Kids Style = Young teens clothes
On the street = Outside
= Sport Young Teen Outfits Outside
Is that Kishida Mel art at picture 11?
Must import. Must import. Must import.
aaagh, can someone tag this pics to which illustrator it belongs?
nvm, already found the artist.
I'm so buying this.
..Somewhere deep down my heart, I felt a slight feeling of pleasure.
I Highly Approve of this Moe Fashion.
I'm seeing this selling like melonpans... :3
And it's way better than those skeletical underfeed models. ¬¬
I would love it if some of the mainstream fashions made their way into eroge, anime etc. In hindsight a lot of character designs lately have gotten really boring but taking ques from modern couture and street fashion could very well remedy this with the added effect of making the characters more attractive.
that's, like, too much for their budget. only shoujo mangakas can afford that effort
Not sure what Artist's you like, but most of the Anime and Eroge characters nowadays are dressed really stylish. Personally i think mainstream fashion would ruin the Artist's original clothing style.
where can we order this? we need MOAR!!
Finally a fashion Magazine that i have taken an interest in... >:)
Is there any fashion magazine like this but with boys? :D
I just checked Pi's creations, heck his style is way beyond your regular awesome.
Very interesting news for me as I actually started being fascinated by some of the clothes designs in anime; specifically Ah My Goddess.
Trendy clothes looks so much better drawn out on paper and more so on anime gals than in real life because you can manipulate the clothes anyway you want to make them look good on a character.
Must-buy! :D
wow, an this way the designs will always look amazing! unlike what happens all the time with fashion that only looks good on a very low % of the costumers.