Anime fans interrogated as to just what criteria they are prepared to admit applying to which series they watch supply an interesting list, seemingly suggesting that, in their opinions at least, judging a book by its cover is not such a bad idea after all.
1. Character design
2. The seiyuu appearing
3. “As far as possible I try to try watching it first and judge from that”
5. Trailer impressions
6. Impressions of content (the main story)
7. The studio responsible
8. The original work (or production staff in the case of originals)
9. The motif (story elements and subject)
10. “I just try to watch it all if possible”
At the very bottom of the ranking are “whether it has a lot of girls with glasses” and the even more formidable “whether it has lots of loli characters and moe elements.”
Taking into account the famous “Type A / Type B” anime otaku typology, some differences can presumably be expected – in this case it should be noted the survey draws on an audience noted for being Type B, although it is hard to imagine even the most ardent of Type A fans failing to value good character designs and voice acting, whatever the anime.