Virtual diva Hatsune Miku’s appearance in a US car commercial hawking Toyota’s Corolla is lately enjoying a controversial reaction amongst Miku fans.
Although Miku features prominently in the ad, no MikuMiku itasha option, livery, accessories, goods or even a negi-green colour option are available – Miku fans are apparently expected to buy the car solely because “they have two very important things in common – big dreams in a compact package.”
Particular opprobrium has attached to the “she-male” illustration of Miku which found its way onto the Toyota site – why she appears in hideous American comic style rather than with official art by Kei or Tony can only be guessed at, particularly since the artist has clearly stolen Tony’s Miku-pose.
The Miku fan reaction has been rather mixed – the English language reaction:
“Holy shit, did you guys check the official page?
Who the fuck draw that Miku on front page?
Looked like fking shemale.”
“I kinda like it…
But I’m weird so don’t mind me.”
“Nice, except the corolla is on the American top ten most stolen autos list for the last 17 yrs. I pass.”
“They are giving a Miku life-size doll with each purchase? I might consider getting one…”
“Legendary? The Corolla lost that status when it lost RWD.
About the commercial, Miku’s eyes look scary. And ‘Hatsuni’? Ugh.”
“This must be a desperate move by Toyota….. Selling based on just reliability doesn’t cut it anymore.
There are new exciting C-segment (compact) startups from Ford, Hyundae and Kia vying to eat away Corolla’s dominance in the US market.”
“They couldn’t outright use Tony’s art so they just “Americanized” her face.
So much fail trying to put the super soulless Corolla with miku…and that site picture. El oh El, so much fail.”
“Oh god, so bad. Fail. I’m not as happy about the commercial as I should be.
What? Why? Normal people are probably going “WTF is that!?”
They should raffle off a Miku itasha.”
“Jesus that was terrible. Did they really think her voice cracking was commercial worthy?”
The Japanese reaction:
“Toyota finally did it.”
“At least use Sega’s modelling!
“This is horrible!”
“Seriously? This isn’t some MAD?”
“Creepy. People who aren’t used to it will recoil, even me.”
“Finally some bright news.”
“I’m sorry, so sorry!”
“Come on Toyota, give us an itasha option.”
“This is one of those commercials you’ll either love or hate.”
“The quality of that 3D CG is seriously low…”
“Should she be driving? She’s only 16?”
“16 is enough there.”