Fans of mahou shoujo anime Houkago no Pleiades are buying Subaru automobiles in droves (if 4 cars constitutes a drove).
2ch has seen at least 4 fans of the show posting up the receipts for cars they bought out of a sense of mahou shoujo appreciation, for models ranging in price from $15,000 to over $35,000:
The anime’s production was bankrolled by Subaru, and each character in fact owes subtle aspects of their design to Subaru models.
The direct proceeds from the sales of 4 cars are of course unlikely to fund the production of an anime, but the effect on brand awareness and perception amongst the car-shy youth of Japan may well make it a worthwhile investment as an advertising campaign, and certainly make Subaru the premier maker for anime fans (or those willing to make a $30,000 purchase on the basis of a cartoon at any rate).
I’ve owned a Subaru for years. If I wasn’t already a fan of Subaru, I would be now. So how about a mahou shoujo wrap for my Legacy? I’ll be “that guy” and drive around a l♥♥i-mobile.
http://www.youtube.com/watch?v=5JX9UNQt2gA New FT-86 Video from Toyota!
Why doe I get this feeling that there is a “Just as Planned” comment in this somewere?
subaru is a worthy investment anyway. I’d like to see if someone bought a spec c just because of the show.
That was a successful campaign ^_^
Just wait till the droves join in 😀