All Aboard The One Piece Train

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As part of the celebrations for its 200,000,000th sale, the One Piece manga is taking over the trains and stations of Tokyo in an extravagant and doubtless extraordinarily expensive advertising campaign.

The “takeover” campaign involves full carriages on the typically packed Yamanote line, one each for 9 of the most popular of One Piece’s vast cast of characters.

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A number of key stations have also been the recipients of extensive One Piece hoardings:

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Some might wonder at the need for a One Piece advertising campaign in the first place, considering virtually the entire manga-reading population of Japan is apparently already reading it


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