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Houkago no Pleiades, an unusual mahou shoujo ONA (“Original Net Animation”) project made by Gainax and sponsored by metal box maker Subaru, has received much praise for exuding the overwhelming cuteness expected of a mahou shoujo anime.

Those wishing to see just how cute it is, or indeed to watch the full episodes, can do so below.

The actual anime is somewhat unusual in format – it is comprised of only 4 episodes, and is distributed via YouTube.

However, a continuation has already been hinted at, so this may yet prove both a new franchise and a new method of supporting anime production.

Episode 1:

Episode 2:

Episode 3:

Episode 4:

The executive digest version:

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That a car maker is involved with the project seems to say something interesting about the viewership demographic…

The scene in Shibuya:

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