Japanese Broadcasters Demand Ad Skipping Ban
- Categories: Japan, News
- Date: Nov 21, 2010 04:38 JST
- Tags: Business, Marketing, Mass Media, Technology, TV
Japanese TV broadcasters are demanding makers of video recorders remove the ability to skip ads from their products.
The chairman of Japan’s top TV broadcaster industry association, the National Association of Commercial Broadcasters in Japan, threatens makers of devices which allow ad skipping that “We’ll not turn a blind eye any longer. We’ll start tough negotiations with the makers about this.”
The broadcasters are annoyed that Japanese manufactuers such as Toshiba and Mitsubishi are providing consumers with the ability to skip recording ads in PVRs, or watching them on discs, which they say “endangers” the broadcasters.
Mitsubishi and Toshiba have not commented on the demands.
Whilst Japanese broadcasters might be able to bribe or cajole domestic manufacturers into removing the features (in the US broadcasters have managed to bankrupt some device makers with lawsuits), without any ability to ban the devices outright it would seem non-Japanese manufacturers would simply step in to fill the gap.
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Ads take up to much time i want to watch my shows without any interruptions.
Meh I'm more for knowing and supporting whatever is supporting the shows I like. (I just mute through ads anyway unless I know the product and want to watch the ad.)
It still won't stop people from walking away to take a pee during the ads.
PEE 1 - ADS 0
if I'm paying for satelite TV I should be able to skip your ANNOYING SHITTY ADs! If you actually made a GOOD one, I'd WATCH IT!! Hell I've even rewound to a commercial to see an ad I thought might be funny. If you want us to watch it make it BETTER before you start bitchin'
Yea, still waiting for that day when ALL YOUR ADS ARE NOW DIAMONDS!!!
What the hell happened to the "It cannot be helped" attitude in this?! The people do not want to see those stupid things!
@Darkrockslizer hmmm Old Spice?
Well, from a business point of view, what they are doing is correct since by allowing these guys to trample all over their heads with ad-skipping, trust in them to handle their ads and make sure it gets out to the audience will be ruined.
But since the viewers would be going _|_ whenever they don't need to take a piss while the ad's on, i don't think it matters anyway.
I... DON'T think forcing someone to see their ads will increase their sale rate. seriously, why don't they just force them to buy their product when they're first at it?
make your ads not annoying
i swear to god i want the person who made the clean your balls comeritals for axe dead.
Seriously? For skipping ads in a "recording"? If this involved live broadcasts I would understand but on a record? So what, they are going to sue consumers who delete the ads they recorded? Or even go far as suing the anime raw providers and translators for not recording the ads(or worse, sue the translators also because they didn't translate the ads)?
First, hentai ban, and now, ad-skipping?! This is getting ridiculous. I hope this ban will fail too.
Off-topic, Azu-nyan has such a lovely loli ass!
Anonymous
10:20
you miss the whole fucking point.
here ill try to spell it out.
advertisers pay based on the amount of people who watch the shit,
tivo records it and makes it look like you are watching it, but you can skip it.
this shit has been around for a long LONG fucking time, but it was so inconvient before that they didn't even take it into account.
but now they are, and wont pay as much fo teh same amount of viewers if 25%+ are going to skip the ads entirely.
lets say for the sake of argument that the cost goes up incromentaly by the 100000 and its 10000 for every 100000, and 100 mill watch. but 25% skip, so that comes to 10 million a comertial, but if only 75% watch it, it should be 7500000, thats what the broadcasters are trying to fight against. apparently in japan enough advertisers want less costs because of this that its forcing broadcasters to play their hand.
personaly i thought that we would have something like the sidebars in pani poni dash by now for advertising. un skipable, and the only way to not see it is to buy the shows.
(math may be wrong, im tired)
The best middle ground I can think of is Hulu.
Shorter commercials, instant remote access, access to previous episodes.
There are some awesome ads, not that I usually have them available.
One is Gundam 00's GYAOOOOOO NEEEEXT, and another involves Yamada from Working!!
Besides, seeing Miku ads aren't that bad either. Other countries of course have their own funny ads as well. I'd opt to keep ads, at least anime and game wise anyway.
Super Bowl ads are usually worth the ticket price alone.
That ad for the final fantasy potion involving a duel between a man and a women at a convenience store was awesome.
Yeah, advertising breaks aren't really that bad compared to the alternatives of advertising during the feature with something that covers part of the screen, or product placement (Pizza Hut, anyone?).
I doubt they'll get very far with trying to stop people skipping them though.
hey hey
C.C. + Pizza Hut was great! I didn't mind it one bit, I actually wanted the U.S. version to do the same so I could buy a pizza box with the Code Geass art on it
I was talking about the placement of Pizza Hut in the actual anime series themselves, not advertising with Pizza Hut in general.
After all, you can always get the DVD version and there won't be any ad breaks, but Pizza Hut will still be there, for eternity.
Yeah, but he meant the ads in the shows. C.C. was pretty sexy eating it in some episodes.
Oh, I'm all for sexy pizza eating, but usually product placement is an annoying distraction.
I Miss 2007 when YouTube didn't have these f*cking ads every time you play a featured video...
Ad Block Plus on Firefox takes care of these.
I didn' t even know Youtube has ads until I used a computer that didn't have FF + ABP.
Seriously? Ads support the authors, the authors make crap all because the companies themselves get most of the profit - by skipping ads you are essentially screwing them over even further. This whole topic is filled with ignorant posting.
They're planning banning ad-skipping along with hentai?
What a bunch of ban-happy idiots.
They have nothing to be happy about, so they're hell-bent to make others around them just as miserable. That's their happiness.
Pretty pathetic if you ask me.
Huh, I never heard of such devices... What do they actually do? Eliminate ads during the recording of the program itself?
Won't that be a completely useless as ads can be easily removed via editing later on?
It just notices when a major change in pixels takes place, and then compares it to the last frame to know when to start recording again. (?) Is CAN be inaccurate sometimes.
Last time I read up on them they were going by
1) A black flash or other screen indications that that the commercials are starting/ending.
2) An increase/decrease in volume. No you're not imagining things.. the volume does increase when they broadcast ads (they do over here at least).
If they're going to ban the devices they'd better ban point #2 above as well.. I don't want to adjust my frigging volume all the time just because some marketing expert figured LOUD STUFF MAKES YOU BUY STUFF.
Funny, in Japan they seem to lower the volume for commercials and crank it up for the actual movie.
Really great if you tune in during the commercial break and then the neighbours know what you are watching.
It won't record the ads in the first place so you don't have to edit it later on. Well, ads were one reason I stopped watching TV a couple of years ago.
Ads are inverted censorship. Censorship is for stuff you aren't supposed to see and ads are for the stuff you are supposed to see. I'm against both, because I like my freedom.
I totally agree with your point of view.
And here is my policy - I either watch something without ads, or wont watch it it all. Meaning if there's ads, I wont watch it no matter what. And yeah, I never wathc TV. Why, if I can download almost ANY movie, music, or other piece of meadia from the net for free and without ads.
Ads pay for things.
On TV they pay the station so they can cough up the money for the rights to broadcast stuff.
On the internet they provide the site owner with income to pay the server costs (and other costs if there any, depends on the site).
Let's just hope not everyone shares your mindset or television is going to get even worse than it already is ( I gave up on it years ago as well, constant ad interruptions, re-runs and crap marketed as "new" that's been out in foreign countries for over 2 years - I'll stick to my internet tyvm, it has less intrusive forms of advertising on that sites that I visit )
Somehow I can't believe ads are paying for my anime, but rather japanese dvd buying otaku are paying for my anime.
Also, there are no anime in TV where I live and even if there were, they wouldn't be JapDub/EngSub, so I have even less reason to care for TV.
@CC
You have missed my point. I mean that if something can not exist without an ads, it should not exist at all. More free time for me.
China will step in.100%
So... isn't that pretty much the same as leaving the room when commercials start or are they going to ban that next?
Or those who switch channels during ads?
Even if you leave the room, it's likely you at least notice the very first advertisment and if you don't want to miss the start of the next part, you'll probably watch some other ads.
Though, I do wonder why people still would even want to watch TV. Internet is much better. There you can decide yourself what to watch and when to watch. Also, there are no ads.
I'll still leave the room even if i notice the first ad, unless it had a big impact like HEY YOU BUY THIS NOW.
>>Internet is much better.... Also, there are no ads.
no ads on my internet, when did this happen?
There are plenty of ads on the internet called pop ups, but we have the option of close them with programs an such.
You can make it happen by installing certain software. Say no to ads.
Didn't they already put ads in internet tvs?
They'll start putting ads in your ads so you can watch ads while you watch ads.
They might put ads in your dream like on the show Futurama.
They do this already. I was watching ABC on a HDTV and some commercials had other ads in the letterboxing.
Well, ive seen talk of new tech advertisers want in all set top boxes, able to detect room presence and pause if you leave the room, to force you to watch the commercials.
How long til people start getting a blowup doll like people who cheat the carpool lane? lol
Ban the fast forward button why don't you?
Time Warner Cable disable the Fast Forward button now when using the start over function for a show. However, they don't restrict it when you DVR a show instead.