Japanese Broadcasters Demand Ad Skipping Ban


Japanese TV broadcasters are demanding makers of video recorders remove the ability to skip ads from their products.

The chairman of Japan’s top TV broadcaster industry association, the National Association of Commercial Broadcasters in Japan, threatens makers of devices which allow ad skipping that “We’ll not turn a blind eye any longer. We’ll start tough negotiations with the makers about this.”

The broadcasters are annoyed that Japanese manufactuers such as Toshiba and Mitsubishi are providing consumers with the ability to skip recording ads in PVRs, or watching them on discs, which they say “endangers” the broadcasters.

Mitsubishi and Toshiba have not commented on the demands.

Whilst Japanese broadcasters might be able to bribe or cajole domestic manufacturers into removing the features (in the US broadcasters have managed to bankrupt some device makers with lawsuits), without any ability to ban the devices outright it would seem non-Japanese manufacturers would simply step in to fill the gap.

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    Avatar of Palmtop Tsundere
    Comment by Palmtop Tsundere
    04:48 21/11/2010 # ! Quality (+1.0)

    Ban the fast forward button why don't you?

    Avatar of washuotaku
    Comment by washuotaku
    05:31 21/11/2010 # ! Neutral (+0.2)

    Time Warner Cable disable the Fast Forward button now when using the start over function for a show. However, they don't restrict it when you DVR a show instead.

    04:41 21/11/2010 # ! Quality (+1.0)

    Ads take up to much time i want to watch my shows without any interruptions.

    Avatar of Endersgame
    Comment by Endersgame
    04:47 21/11/2010 # ! Neutral (0)

    Meh I'm more for knowing and supporting whatever is supporting the shows I like. (I just mute through ads anyway unless I know the product and want to watch the ad.)

    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    05:14 21/11/2010 # ! Quality (+1.0)

    It still won't stop people from walking away to take a pee during the ads.

    Comment by Anonymous
    05:29 21/11/2010 # ! Quality (+1.0)

    if I'm paying for satelite TV I should be able to skip your ANNOYING SHITTY ADs! If you actually made a GOOD one, I'd WATCH IT!! Hell I've even rewound to a commercial to see an ad I thought might be funny. If you want us to watch it make it BETTER before you start bitchin'

    05:17 21/11/2010 # ! Quality (+1.0)

    PEE 1 - ADS 0

    Comment by John Hayabusa
    10:58 21/11/2010 # ! Quality (+1.0)

    First, hentai ban, and now, ad-skipping?! This is getting ridiculous. I hope this ban will fail too.

    Off-topic, Azu-nyan has such a lovely loli ass!

    Avatar of TNinja
    Comment by TNinja
    08:08 21/11/2010 # ! Good (+0.6)

    I... DON'T think forcing someone to see their ads will increase their sale rate. seriously, why don't they just force them to buy their product when they're first at it?

    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    06:04 21/11/2010 # ! Good (+0.6)

    Yea, still waiting for that day when ALL YOUR ADS ARE NOW DIAMONDS!!!

    Comment by Anonymous
    10:20 21/11/2010 # ! Neutral (+0.4)

    Seriously? For skipping ads in a "recording"? If this involved live broadcasts I would understand but on a record? So what, they are going to sue consumers who delete the ads they recorded? Or even go far as suing the anime raw providers and translators for not recording the ads(or worse, sue the translators also because they didn't translate the ads)?

    Comment by Anonymous
    06:05 21/11/2010 # ! Neutral (+0.4)

    What the hell happened to the "It cannot be helped" attitude in this?! The people do not want to see those stupid things!

    Avatar of alidan
    Comment by alidan
    08:44 21/11/2010 # ! Neutral (+0.2)

    make your ads not annoying

    i swear to god i want the person who made the clean your balls comeritals for axe dead.

    06:11 21/11/2010 # ! Neutral (+0.2)

    @Darkrockslizer hmmm Old Spice?

    Avatar of FlareStormX
    Comment by FlareStormX
    06:24 21/11/2010 # ! Neutral (+0.2)

    Well, from a business point of view, what they are doing is correct since by allowing these guys to trample all over their heads with ad-skipping, trust in them to handle their ads and make sure it gets out to the audience will be ruined.

    But since the viewers would be going _|_ whenever they don't need to take a piss while the ad's on, i don't think it matters anyway.

    Avatar of Ghost Dog
    Comment by Ghost Dog
    13:00 21/11/2010 # ! Neutral (-0.2)

    The best middle ground I can think of is Hulu.

    Shorter commercials, instant remote access, access to previous episodes.

    Avatar of alidan
    Comment by alidan
    11:44 21/11/2010 # ! Neutral (-0.2)


    you miss the whole fucking point.

    here ill try to spell it out.

    advertisers pay based on the amount of people who watch the shit,

    tivo records it and makes it look like you are watching it, but you can skip it.

    this shit has been around for a long LONG fucking time, but it was so inconvient before that they didn't even take it into account.

    but now they are, and wont pay as much fo teh same amount of viewers if 25%+ are going to skip the ads entirely.

    lets say for the sake of argument that the cost goes up incromentaly by the 100000 and its 10000 for every 100000, and 100 mill watch. but 25% skip, so that comes to 10 million a comertial, but if only 75% watch it, it should be 7500000, thats what the broadcasters are trying to fight against. apparently in japan enough advertisers want less costs because of this that its forcing broadcasters to play their hand.

    personaly i thought that we would have something like the sidebars in pani poni dash by now for advertising. un skipable, and the only way to not see it is to buy the shows.

    (math may be wrong, im tired)

    Comment by Anonymous
    05:17 21/11/2010 # ! Neutral (0)

    There are some awesome ads, not that I usually have them available.
    One is Gundam 00's GYAOOOOOO NEEEEXT, and another involves Yamada from Working!!
    Besides, seeing Miku ads aren't that bad either. Other countries of course have their own funny ads as well. I'd opt to keep ads, at least anime and game wise anyway.

    Comment by Anonymous
    10:21 21/11/2010 # ! Neutral (+0.2)

    That ad for the final fantasy potion involving a duel between a man and a women at a convenience store was awesome.

    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    06:06 21/11/2010 # ! Neutral (0)

    Super Bowl ads are usually worth the ticket price alone.

    Avatar of Megidola
    Comment by Megidola
    05:18 21/11/2010 # ! Neutral (-0.2)

    Yeah, advertising breaks aren't really that bad compared to the alternatives of advertising during the feature with something that covers part of the screen, or product placement (Pizza Hut, anyone?).

    I doubt they'll get very far with trying to stop people skipping them though.

    Comment by Anonymous
    05:22 21/11/2010 # ! Good (+0.6)

    hey hey

    C.C. + Pizza Hut was great! I didn't mind it one bit, I actually wanted the U.S. version to do the same so I could buy a pizza box with the Code Geass art on it

    Avatar of Azure Xuchilbara
    Comment by Azure Xuchilbara
    09:30 21/11/2010 # ! Good (+0.6)

    I Miss 2007 when YouTube didn't have these f*cking ads every time you play a featured video...

    Comment by Anonymous
    15:20 21/11/2010 # ! Neutral (+0.4)

    Ad Block Plus on Firefox takes care of these.
    I didn' t even know Youtube has ads until I used a computer that didn't have FF + ABP.

    Comment by Anonymous
    05:38 21/11/2010 # ! Neutral (+0.2)

    Yeah, but he meant the ads in the shows. C.C. was pretty sexy eating it in some episodes.

    Avatar of Megidola
    Comment by Megidola
    08:06 21/11/2010 # ! Neutral (0)

    Oh, I'm all for sexy pizza eating, but usually product placement is an annoying distraction.

    Avatar of Megidola
    Comment by Megidola

    I was talking about the placement of Pizza Hut in the actual anime series themselves, not advertising with Pizza Hut in general.

    After all, you can always get the DVD version and there won't be any ad breaks, but Pizza Hut will still be there, for eternity.

    Comment by Anonymous

    Seriously? Ads support the authors, the authors make crap all because the companies themselves get most of the profit - by skipping ads you are essentially screwing them over even further. This whole topic is filled with ignorant posting.

    Avatar of Miroku74
    Comment by Miroku74
    04:42 21/11/2010 # ! Quality (+1.0)

    They're planning banning ad-skipping along with hentai?

    What a bunch of ban-happy idiots.

    Avatar of yaku
    Comment by yaku
    12:53 22/11/2010 # ! Neutral (0)

    They have nothing to be happy about, so they're hell-bent to make others around them just as miserable. That's their happiness.

    Pretty pathetic if you ask me.

    Avatar of Spikehamer2
    Comment by Spikehamer2
    08:21 21/11/2010 # ! Good (+0.6)

    Like Disney's 15613 ads before the movie starts?

    That's kinda why i don't watch DVD's nowadays

    Avatar of Gogetters
    Comment by Gogetters
    04:46 21/11/2010 # ! Good (+0.4)

    So... isn't that pretty much the same as leaving the room when commercials start or are they going to ban that next?

    Avatar of Chen-04
    Comment by Chen-04
    05:10 21/11/2010 # ! Good (+0.4)

    Even if you leave the room, it's likely you at least notice the very first advertisment and if you don't want to miss the start of the next part, you'll probably watch some other ads.

    Though, I do wonder why people still would even want to watch TV. Internet is much better. There you can decide yourself what to watch and when to watch. Also, there are no ads.

    Avatar of Gitami
    Comment by Gitami
    05:30 21/11/2010 # ! Neutral (0)

    Didn't they already put ads in internet tvs?

    They'll start putting ads in your ads so you can watch ads while you watch ads.

    Comment by Anonymous
    06:50 21/11/2010 # ! Neutral (0)

    They do this already. I was watching ABC on a HDTV and some commercials had other ads in the letterboxing.

    05:40 21/11/2010 # ! Neutral (0)

    They might put ads in your dream like on the show Futurama.

    05:14 21/11/2010 # ! Neutral (0)

    I'll still leave the room even if i notice the first ad, unless it had a big impact like HEY YOU BUY THIS NOW.

    Comment by Anonymous

    >>Internet is much better.... Also, there are no ads.

    no ads on my internet, when did this happen?

    05:27 21/11/2010 # ! Good (+0.4)

    There are plenty of ads on the internet called pop ups, but we have the option of close them with programs an such.

    Avatar of Chen-04
    Comment by Chen-04
    23:54 17/08/2013 # ! Neutral (0)

    You can make it happen by installing certain software. Say no to ads.

    Avatar of Sherlock Shellingford
    05:04 21/11/2010 # ! Neutral (+0.2)

    Or those who switch channels during ads?

    Comment by Anonymous
    08:13 21/11/2010 # ! Neutral (+0.2)

    Well, ive seen talk of new tech advertisers want in all set top boxes, able to detect room presence and pause if you leave the room, to force you to watch the commercials.

    How long til people start getting a blowup doll like people who cheat the carpool lane? lol

    Comment by Anonymous
    05:33 21/11/2010 # ! Neutral (+0.4)

    This makes no sense anymore. Once a TV show has been recorded, advertisement companies cannot and should not be allowed to control what has been recorded.

    The advertisement companies would have to pay those who record TV shows if they want them to host their ads. That's the basic premise of TV advertisement right?

    If they're not paying us for their ads and they want us to keep them, we should counter-sue.

    Avatar of washuotaku
    Comment by washuotaku
    05:41 21/11/2010 # ! Good (+0.4)

    Your mistaken, its not the advertisement companies that are upset, its the broadcasters. The advertisers would simply pay less for ad space for certain shows that are prone for DVR (like late-night shows) and/or simply put there money in something else.

    Comment by Anonymous
    05:39 21/11/2010 # ! Neutral (+0.4)

    I think this is overstepping their authority by quite a bit. Forcing people to record stuff they don't want to. And what does "not turn a blind eye any longer" mean anyway? Who the hell do they think they are?

    Comment by Anonymous
    06:39 21/11/2010 # ! Neutral (+0.4)

    If a law requires a police state to enforce it, it is a bad law.

    Avatar of Bakamoichigei
    Comment by Bakamoichigei
    11:26 21/11/2010 # ! Good (+0.4)

    Dude. Japanese TV ads cause brain cancer. KNOWN FACT.

    (And yet they're still better than most American TV ads...)

    Avatar of Ben
    Comment by Ben
    16:20 21/11/2010 # ! Neutral (0)

    Nowadays that seems true. At least Japanese commercial are funny when they're retarded.

    Comment by Anonymous
    04:58 21/11/2010 # ! Neutral (+0.4)

    Dear Broadcasters:

    FUCK YOU, that is all.

    Teh Internet

    Comment by Anonymous
    07:33 21/11/2010 # ! Neutral (+0.4)

    they WANT to ban recording. do none of you pay attention to the bills that keep going to congress in various counties regarding these types of things? it's primarily targeting music but its also aimed at TV devices as well. do not let the corporations run your country. fight the power.

    Avatar of Ben
    Comment by Ben
    16:17 21/11/2010 # ! Neutral (0)

    In all honesty I am ignorant to it anon. Though, really, good luck with that. Even if it ends up passing they'll still lose.

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