Kinect So Good Microsoft Has To Pay People To Buy It


Microsoft’s Japanese launch of Kinect has predictably turned into a marketing farce of epic proportions.



One eager gamer, Microsoft would have people believe, queued for hours to be the first in line for the device as “I wanted to be the first in Japan to get one!”

Here he is receiving the first Kinect to be sold in Japan from a Microsoft honcho – what an honour!



Unfortunately, 2ch recognised the man from a previous “this product is so amazing people are queuing all night for it” shill piece – that time the same man was interviewed for the Japanese release of the iPhone, obligingly saying “Well, it’s a worldwide thing isn’t it? You just have to ride the big wave!”


He also helped with manufacturing a sense of popularity on the launch of the iPad:


For this he became known as “Big Wave.” In fact, on his homepage he identifies himself as “Butch,” and helpfully lists his occupation as “sakura” – i.e. rent-a-crowd or shill.


Just how much of the queue outside Yodobashi Camera was hired for the benefit of cameras is not clear, though the PR stunt soon backfired as 2ch and non-corporate gaming sites began to ridicule Microsoft for having to go to such lengths – although TV and gaming rags obediently reported a packed launch event in central Akihabara.

The supposed scene from actual Akiba shops, as photographed by 2ch and not the mass media:



Microsoft’s launch campaign has actually had to try to convince Japanese that a standard “6 tatami mat” sized room (about 10m2) is large enough to play in, with mixed results – some reviewers note that whilst just possible, it is an extreme hassle. The bouncing around is certainly unlikely to endear Kinect playing residents to those in neighbouring apartments.

Given all this, whatever the merits of Kinect itself it can probably be written off as “unsuitable for Japanese homes,” so Microsoft perhaps deserves respect for trying despite the obvious futility of trying to persuade a sceptical public of Xbox non-owning casuals to buy both controller and console and then rearrange their tiny rooms around them – not that this will be much comfort to shareholders left footing the bill for the exercise.

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    Avatar of jamesownsall
    Comment by jamesownsall
    23:32 20/11/2010 # ! Quality (+0.9)

    I'll buy Kinect...

    When I buy a new home.

    Avatar of dMITIC
    Comment by dMITIC
    23:48 20/11/2010 # ! Quality (+0.8)

    how about playing it outside, lots of space there

    Avatar of jamesownsall
    Comment by jamesownsall
    00:17 21/11/2010 # ! Neutral (+0.2)

    What? On the hallway?

    I'm not 'bold' enough to plug everything out outside in the park. The point of a HOME ENTERTAINMENT SYSTEM is to be able to enjoy the entertainment in the comfort of one's own home. Going outside would defeat the purpose of the console's existence in the first place.

    Comment by Anonymous
    01:23 21/11/2010 # ! Neutral (+0.2)

    If only American consumers were this smart instead of buying into every hype.

    Avatar of Riiku
    Comment by Riiku
    07:34 21/11/2010 # ! Neutral (+0.2)

    You know what? Fuck all those commercials, liying and frauds. Nothing ever gonna make me buy a bad product. When I invest my money into something it is always something good, and I never rely on ads to determine that.

    So, in a sense, I'm glad that MS is doing all that. That means there will at least be some people who would buy that and be dissapointed, and I can laugh at their stupidity.

    Avatar of Castian
    Comment by Castian
    12:54 24/11/2010 # ! Neutral (0)

    all my thumbs to you Riiku

    Comment by Anonymous
    16:17 21/11/2010 # ! Neutral (0)

    I bought it and its fun. Dance central works great and all the BS about not detecting people in bad lighting and lagging a lot is false. Stupid people are morons like you and the sankaku sheep who hate something they have never tried.

    Oh and my kids love it too. even kinect adventures which i think is lame.

    Avatar of Deibi_Manabu
    Comment by Deibi_Manabu
    23:44 20/11/2010 # ! Neutral (+0.2)

    Or outside? Or an auditorium? Then there's the use of a football field...that's probably just big enough to use this.....maybe

    Avatar of shiroki
    Comment by shiroki
    02:54 21/11/2010 # ! Good (+0.6)

    If one is already outside, on a football field, with intention for casual recreation, one might as well be playing football.

    Comment by Anonymous

    What kind of wanna be journalism site takes horrible pictures that can be taken at any time and calls them anything other than garbage. The photos don't show us anything. OMG theres no line. when were they taken morons!

    Comment by Anonymous

    This is just annoying....

    I love how all the authors on this site bash Microsoft for something a GUY is doing. Has ANYONE ever heard of lieing?? Or is there a possibility that this guy WANTED all these products so he stood inline for them?

    I absolutely love how the writers of this site wont waste a minute to write something bad about microsoft products, but if there is something that sony does wrong; case and point: getting rid of linux support they wait about a month AFTER it's news to report how stupid Sony is for doing it.

    Ooohhh Well.... I guess I'll just have to go to an un-bias news site from now on.

    Avatar of Castian
    Comment by Castian
    02:07 21/11/2010 # ! Good (+0.4)

    actually this site writters are always talking about gamming companies
    BUT MS makes ALOT more shitty mistakes than most of the lot
    which for me its funny, i have both consoles (360 n Ps3) and i know how bad the 360 and its products are

    Comment by Anonymous
    08:20 21/11/2010 # ! Neutral (+0.4)

    More out of it? Like, how?

    Last time I checked, both Wii and the PS3 can play games. Have motion controls. Internet access. Ability to play videos (limited on the wii) and so on...

    The argument about PS3 having no games is old and stupid. I'd wager 75% of Wii's library is nothing but crappy shovelware.

    You're just trying to justify your purchase of a toy console that does everything the other consoles can do, minus HD and without all the cool games (and I don't mean halo or black ops) other consoles are getting.

    Comment by Anonymous
    23:13 21/11/2010 # ! Neutral (+0.2)

    The reason it sells so well is the trust Nintendo has earned over the long years of their presence on the console market and the fact that parents only pay attention to advertisements and 'family-friendliness' of a console (so logically they buy a Wii instead of another console as a gift for their kid).

    To tell you the truth, I own all of current consoles, PSP excluded, 360 and the Wii collect the most dust right now as I have no use for them. PS3 games library is near-equal to 360's and you know for sure it won't go and overheat randomly.
    What good games does your Wii have aside from Nintendo games? You could count the really good ones on the fingers of your both hands, since (let's be honest), the best games on the Wii are made by Nintendo themselves, the rest is poor, with the exception of gems like No More Heroes (Ookami doesn't count as it's a remake). Virtual Console is also the aspect that saves the Wii from complete neglect, since most Nintendo customers are nostalgic fans of the old times.

    I don't like how you assumed that I'm a PS3 fanboy, no I'm not. If I were, I wouldn't have bought the other consoles available. Since I played all of them, I have the right to prefer one to the other. Right now it seems to me that, out of the current gen, you only own a Wii and go around saying it's superior to all the others in terms of everything but the graphics.

    Lastly, sales don't necessarily determine the quality of a product. Remember PS3 sold really badly at 1st, topped by Wii and the 360.
    360 sold better than the PS3, does that mean it was better? No, it had the tendency to break, scratch disks beyond repair and overheat. People who bought it only wanted Halo or were unaware of the console's problems, like having it melt in front of them. It's the same with the Wii, most customers either care for the Nintendo remakes or are convinced that it's a perfect family gaming system which will keep everyone entertained for hours. Sure, it can, but once the novelty of motion controls wears off it's nothing but a PS2-class gaming console with motion controls and poorer games library.
    One more thing, I prefer the DS to the PS3, and my PS2 to the DS.

    Comment by Anonymous
    01:24 23/11/2010 # ! Neutral (0)

    Your PS3 will over heat. Infact, my launch 60GB is currently suffering from it's second YLOD. :(

    I own all the consoles too, PSP included, but my preference is with the 360. I just enjoy it more. I prefer Live over PSN and like the 360 controller better too. Other than that, who cares, as the games are more or less the same.

    Avatar of OhYeah
    Comment by OhYeah
    11:41 22/11/2010 # ! Neutral (0)

    Except that it display good backwards compatibility. The games aren't exclusively for motion controller and many allow you to switch back. You may consider it as something of little merit but the system does not force you to use it exclusively. If it did, the novelty factor would have dominated the unit as a whole.

    By your argument as well, then what the PS3 and 360 have done here have also done redundant things since the novelty in the systems here will have no particular advantage other than as you so aptly put it "swinging" and "waggling" which has the added disadvantage of being a stale jump onto the motion control bandwagon. At the very least, Playstation made it cheaper to get the Move than the 360 (Kinect costs almost as much as its own unit and has bad performance). But in both cases, it still is very late.

    Comment by Anonymous
    06:22 22/11/2010 # ! Neutral (0)

    While I get your point that Wii was the 1st to implement motion controls successfully as a main feature in a videogame console, most games don't fully utilize the motion controls to it's fullest anyway.

    The only games that do are:
    1. Party games and sports games
    2. Shooters, solely for aiming, remember this was already present on the NES and nearly every console after that. The only new feature is probably being able to move around using the nunchuck analog stick, but that's not motion controls now, is it?

    and maybe... racing games to some extent for steering...

    That's not much, is it? Most games only use the motion controls as nothing but a gameplay feature, like swinging it to attack (major) or waggling it to do something (minor). I don't think this qualifies as a new gameplay type, as you called it. More like a new way of playing games, which, in reality, isn't as fun as it's thought to be.

    I apologize if I doubleposted.

    Comment by Anonymous
    06:09 22/11/2010 # ! Neutral (0)

    While I get your point that Wii was the 1st to implement motion controls successfully as a main feature in a videogame console, most games don't fully utilize the motion controls to it's fullest anyway.

    The only games that do are:
    1. Party games and sports games
    2. Shooters, solely for aiming, remember this was already present on the NES and nearly every console after that. The only new feature is probably being able to move around using the nunchuck analog stick, but that's not motion controls now, is it?

    and maybe... racing games to some extent for steering...

    That's not much, is it? Most games only use the motion controls as nothing but a gameplay feature, like swinging it to attack (major) or waggling it to do something (minor). I don't think this qualifies as a new gameplay type, as you called it. More like a new way of playing games, which, in reality, isn't as fun as it's thought to be.

    Avatar of OhYeah
    Comment by OhYeah
    01:42 22/11/2010 # ! Neutral (0)

    And yet the market is designed so that whoever did it first has the advantage of selling the most.

    The PS3 and XBOX 360 compete for the niche that Nintendo did not aim for which warrants their price tag and as a result, they end up having essentially the same roster of games. One of the reasons why they failed was because they did nothing to introduce a new form of gameplay which was what made the Wii so advantageous. Graphics engines are not as important to implement because it can be done fairly easily. The fact that the PS3 and 360 are attempting to jump on the motion controller bandwagon now only shows that it is a bit too little too late. PS3 may have a decent medium but the Wii will still get the followups for most motion controller games while the Kinect will fare even worse.

    And to note, the Wii did not just outsell the PS3 and 360 by a small margin. It outsold all those consoles combined and more. On the other hand, the only reason the 360 garnered those sales was because it was the first next-gen console to come out so it had a slight advantage in the market. But on even footing, it has already been shown that it is losing out.

    Avatar of OhYeah
    Comment by OhYeah
    06:31 21/11/2010 # ! Neutral (-0.2)

    Which shows how much of an elitist you are. There is gaming beyond the simple concepts of graphical engines. Yeah sure, you can make your PS3 and Xbox 360 games shine. But people aren't buying those systems. They are buying a Wii. Why? Because they are getting more out of it than a PS3.

    So while you can rave all you want about the "superiority" of those systems, Nintendo still remains one of the most trusted companies in gaming since they actually produce results. And by the way, a "family" system sells much better than a machine that overclocks the graphics just so that you can play an FPS. How many games are showing up on the system again?

    Avatar of OhYeah
    Comment by OhYeah
    10:46 21/11/2010 # ! Neutral (-0.2)

    Capital, and yet for the most part, the sales of the PS3 and its games are nowhere near the level that Nintendo has reached. Despite its graphical capabilities it has not succeeded in the game market as Nintendo has. The innovation of the motion control for PS3 was something, but it came far too late to make as much of an impact as Nintendo already had.

    The age when graphical capabilities actually mattered was mostly in the previous generation when the Playstation 2 reigned supreme. Now? It still is a powerful unit. But the Wii pretty much hit the important parts first. The only thing that it had to say for itself was graphical capability. Everything else still came far later than what the Wii already accomplished. Game library? Suffice to say, even if the Wii has a large amount of shovelware, the PS3's library primarily consists of run of the mill games from the same company over and over again. The last I also checked, your beloved system also has its share of shovelware as well.

    Right about now, the only thing to really look forward to is Marvel vs Capcom 3.

    Comment by Anonymous

    oh shut up and go stuck your dick in a ps3 usb slot..
    Why do you even comment on other people preference anyway?

    Comment by Anonymous
    02:16 21/11/2010 # ! Drivel (-0.8)

    Really? How is that HD Wii doing. Or how about the cell processor? That really revolutionized gaming. And that Blu-rays man, that blu-rays. Without it, we... umm... Yeah. You would have to change the DVD, but you'd still have 10 gigs of disk space left.

    You're talking out your ass, my friend.

    Avatar of jamesownsall
    Comment by jamesownsall
    23:58 20/11/2010 # ! Good (+0.4)

    Unbiased news site?

    Good luck trying. You'll need it.

    People say that there is no true black or white in life. At the same time, there is no such thing as a person with true middle ground. Bias is part of human nature. Even experienced judges have them, though they vary from person to person.

    Avatar of Mr.Bitches
    Comment by Mr.Bitches
    03:20 21/11/2010 # ! Neutral (+0.2)

    It says that he is an extra/shill for hire in his occupation status. His being paid to be the first costumer is as plausible as him actually wanting to be first. Also, almost all journalism is biased because it's pretty damn hard for human beings to be completely objective. You KNOW that Sankaku Complex is basically a tabloid magazine of course there's bias. It seems that the bias is only a problem when Sankaku Complex writes something against Microsofot

    Comment by Anonymous
    01:07 24/11/2010 # ! Neutral (0)

    you guys are taking all this way too seriously.

    Avatar of Majineko
    Comment by Majineko
    09:33 21/11/2010 # ! Neutral (0)

    fail anon totally rage quit and is now leavin the building. haha

    Comment by Anonymous
    07:43 21/11/2010 # ! Neutral (0)

    @ 23:49

    lol you've been trolled by sankaku complex.

    Avatar of Xpace
    Comment by Xpace

    Have you considered your garage?

    Avatar of prinnyprince
    Comment by prinnyprince
    23:48 20/11/2010 # ! Quality (+1.0)

    If Wii was all about smashed TV screens, Kinect will take it to people flying out of windows.

    Comment by Anonymous
    03:25 21/11/2010 # ! Good (+0.8)

    "people flying out of windows."

    for some reason i have a strange suspicion we're not talking about windows on the first floor.
    i can see the headlines already: "Microsoft throws people out of Windows"

    04:01 21/11/2010 # ! Quality (+0.8)

    Now thats a sight to see people flying out they're windows as i walk down the street. Microsoft should make a commercial for it. ^_^

    Avatar of OhYeah
    Comment by OhYeah
    01:06 21/11/2010 # ! Quality (+0.8)

    Well at least Sony has the right idea. Right? RIGHT!?!

    Avatar of Megidola
    Comment by Megidola
    03:57 21/11/2010 # ! Good (+0.6)

    "Kinect So Good It Drives People Out Of Windows"

    Avatar of Yoshii-kun
    Comment by Yoshii-kun
    00:54 21/11/2010 # ! Good (+0.4)

    With games like Fighters Uncaged, it's just a matter of time getting knocked out of the window.

    Avatar of Kaze Fira
    Comment by Kaze Fira
    00:57 21/11/2010 # ! Good (+0.4)

    Sounds lovely.

    Avatar of Benoist
    Comment by Benoist
    06:57 21/11/2010 # ! Neutral (+0.2)

    "fly away, now! flyyyyyy awaaaaaay !"

    Comment by Anonymous
    23:48 20/11/2010 # ! Good (+0.8)

    i think if the man had a home with a garage he wouldn't need a new house now genuis

    Comment by Anonymous
    00:29 21/11/2010 # ! Quality (+1.0)

    sarcasm douche

    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    05:11 21/11/2010 # ! Quality (+0.8)

    There's two major reasons why Kinect won't sell well in JP:

    1) It's not developed by a Japanese company.

    2) Most Japanese flats aren't big enough for it.

    3) It's on Xbox.

    Avatar of Crim
    Comment by Crim
    02:48 21/11/2010 # ! Good (+0.6)

    I wonder how well Kinect sales in africa is going with its whole "cant detect black people" thing

    Avatar of Yoshii-kun
    Comment by Yoshii-kun
    00:57 21/11/2010 # ! Good (+0.4)

    Anyone thought of "" from Black Eyed Peas?

    Comment by Anonymous
    13:40 21/11/2010 # ! Neutral (+0.2)

    @03:41 21/11/2010

    You have an opinion so I assume by your standards that you don't know much?

    Also before you try to be a grammar Nazi you might want to read what you typed.

    Comment by Anonymous
    20:15 21/11/2010 # ! Neutral (+0.2)


    You mean the Kinect sells elsewhere other then in the US where all the soccer moms got suckered into buying it due to Oprah!?

    Wow... I can't believe it. Seriously, I can't. I really don't see how this would appeal to anyone other then some rich pricks in the US, middle class citizens with incredibly large houses who complain about having a hard life, Xbox fans who brag about how they're on their 5th 360 because of how much they love it, and stupid consummers who don't know what they're buying.

    Avatar of Bond Travolta
    Comment by Bond Travolta
    01:17 21/11/2010 # ! Neutral (+0.2)

    Actually, I did. The hair, shades & beard job...

    Avatar of FlareStormX
    Comment by FlareStormX
    06:34 21/11/2010 # ! Neutral (0)

    @ Darkrockslizer

    Awesome discrimination at its work. I wonder if it'll sell even lesser than that game that was featured on Sankaku and sold only around 100 copies on launch day?

    Avatar of VVayfarer
    Comment by VVayfarer
    00:11 21/11/2010 # ! Neutral (-0.3)

    He might have an apartment with small rooms and a separate garage.

    Comment by Anonymous

    oh i didnt know about that my bad then

    Comment by Anonymous
    03:41 21/11/2010 # ! Drivel (-0.7)

    The more people have opinions about something, the less they really know.

    The Kinect is fine. It is able to detect black people. Some of the games are actually fun. And most of the games are garbage.

    Short and simple, no it is still not worth buying. But you people should really actually READ about the kinect and what it can do. It can actually still detect you in a dark room with almost no light while you are wearing black clothing.

    It honestly it would of been a great system...if it was released 3 or 4 years ago.

    I think Sankaku has the most childish and idiotic comments I seem than most cites. And too boot HORRIBLE writing from the original article. Actually right now, copy and paste any of the newest articles on this site in notepad and you will find countless errors.

    Avatar of Frans
    Comment by Frans
    23:56 20/11/2010 # ! Neutral (+0.2)

    So you're asking to park the car outside while using Kinect? Using the garage that specifically made for car for Kinect?

    I'm joking of course. I would gladly park my car outside and risk it to be vandalized while I'm happily playing Kincet. Of course this would all work if you live in a house with a garage in the first place.

    Personally I like Kinect as a tech. I don't think the tech itself is ready for prime time.. at least not as MS visioned. The voice recognition is great.. if your language is recognized. The motion tracking is great.. if you have space for it. People sees the latency as a problem, but for me the space requirement is the real problem. Casual gamers might not care for lag, but not much they can do if they don't have the room for it.

    Comment by Anonymous
    02:28 22/11/2010 # ! Neutral (0)

    Imagine... playing GTA Kinect, while someone steals your car that was put outside so you can play.

    Comment by Anonymous
    05:16 21/11/2010 # ! Neutral (0)

    Yea, he should put his xbox and kinect in a garage so it can overheat even faster and speed along the RROD! lol

    Comment by Anonymous
    08:26 22/11/2010 # ! Neutral (0)

    Yep, who needs a car? I can just buy a Kinect and play to drive a car with complete realism =P ...

    Avatar of jamesownsall
    Comment by jamesownsall
    00:05 21/11/2010 # ! Neutral (0)

    My current home is a room only about 6x12 meters wide, and is already stuffed with all kinds of things that I can't put away(PC+ table, mounted drawing board, bed, closet, etc).

    Considering Kinect's way of interaction is full-body movement, I suppose it's only a matter of course to get wide space. No matter how good this technology gets at capturing at closer angle, it will never eliminate the harm factor towards things or people around you.

    Is it good or bad? Tell me because I don't know. I just wanna say that I don't prefer such way of interaction. I don't think I'll change it for a long while, since I'm not rich, and my latest job includes quite a lot of physical labor so I'm getting all the exercize my body needs.

    Comment by Anonymous
    20:53 21/11/2010 # ! Neutral (0)

    A room "only" 6 x 12 meters? That's bigger than the floor plan of my house.

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