Kodansha is telling mangaka they will get only 25% royalties on digital manga, if they deign to publish them – in spite of the fact publishers such as Amazon and Apple are offering rates as high as 70%.
Mangaka Minoru Suzuki (author of a number of relatively obscure titles, such as “Zeni”) complained about the high-handed treatment meted out to him by Kodansha in a series of tweets:
I published 2 tankobon with Kodansha, and they sent me a “digital distribution rights contract.” They only offer 15% [he later revised this based on a more detailed reading of the contract to 25% of the wholesale price, split 10/15 between original author and mangaka in the case of adaptations], and take all the ownership rights for themselves.
They also say “it is not yet decided whether we will release the title in question electronically.”
Aren’t they supposed to at least negotiate a deal first?
Amazon and several other modern publishers are offering royalties as high as 70% on digital publishing – in comparison Kodansha’s offer is pathetic.
In addition, Kodansha offers no guarantee they will actually publish a mangaka’s works electronically, whilst ensuring they can freely prevent their mangaka from doing so elsewhere should they wish, although they have announced plans to start their own digital distribution service.
25% is more comparable with rates traditional paper publishers offer authors in Japan and elsewhere – rates in the region of 10% for paperback books are not uncommon or ungenerous in the US and elsewhere, particularly as this covers the not inconsiderable costs of retail distribution, printing, marketing and editing.
However, the more forward publishers are already trying to sell digital manga at a higher price than the actual paper editions – needless to say, it seems they are doomed to fail if establishing a new market for digital manga is their goal, although if retarding the growth of a scary new technology threatening to weaken their control over authors is their objective, their actions at least make sense.
Commentators on the Japanese publishing industry have voiced concerns that the big Japanese publishers are attempting to establish a cartel over the new (to Japan) digital publishing market – most of them are offering the same pathetically low royalty rates on digital publishing, an unlikely coincidence.
With the likes of Amazon and Apple not playing along, and with growing discontent amongst mangaka at treatment many regard as little more than pure exploitation, the old guard may yet find the new market slipping between their fingers faster the harder they squeeze it.









|
Top 20 Anime That Boast The Best Battles
NieR: Automata Brings New Futa (?) To The Fray
Koutetsujou no Kabaneri Dead Sexy
Etrian Odyssey V Fences Furiously
Mushroom Lollipop CM Tastefully Phallic
Seitokai Yakuindomo OAD “The Perversion Continues!”
Puzzle & Dragons X OP – “For Kids!?”
Cheerful Yukari Yukata Figure
IdolMaster Nets Korean Live Action TV Drama
Top 20 Anime Deserving of a Second Season
Valkyrie Anatomia: The Origin Announced – But…
Strangers Fisting For Candy: “A Pretty Sweet Deal!”
Netoge no Yome Grinds Hard
King Of Fighters XIV Trailer Boasts Breasts & Brawn
Yuzuruha Figure Sexy & Sophisticated
IdolMaster: Platinum Stars Trailer Happier Than Ever
Top 10 Most Anticipated Anime of Spring 2016
Splendid Abuse Eden “A Heaven of Sorts”
Hatsune Miku Ero-MMD Fit & Tight
Dissidia Final Fantasy Arcade Recruits Garland
Marie Rose Cosplay by Mike Undeniably Sexy
Tasha Tracer Cosplay Truly Tantalizing
Witch Craft Works Cosplay by Kagune Intensely Seductive
Kaine Cosplay by Yuricha Flawless
Kasumigaoka Utaha Cosplay Pretty Pure
Goddess of 2ch “Another Bathing Beauty!”
Tantalizing Hestia Cosplay Busts Out
Kashiwazaki Sena Cosplay Pure & Innocent
Minami Kotori Casino Girl Cosplay Takes No Chances
Shimakaze Cosplay by Ema Sakura
Digital download, aren't they just making it easier for pirates to, well... pirate?
25% is such a joke. The main person which produces the content gets so much less than a middle man who wraps the product in a fancy package (digital or physical) and distributes it.
Such insane greed is bad.
And plus to this (forgot to login) - the automatic acquisition of the author rights - that's insane. Tell something like that to an author of the shittiest soft-covered novel which is bought only for "toilet use" - he'll laugh in your face.
I am not familiar with Japanese publishers, but such a contract makes an impression that this "Kodansha" is the only publishing monopoly in Japan, something like Microsoft in it's best days, since they treat authors as mud under their feet.
well, in the age of the internet, publishers really need to start paying their content providers allot more. i see the near future with nearly no publishers, since there is no need for a middleman for internet publishing since its so simple and requires very few resources.
I don't understand why they cry about not having any new talents in this market. of course who would work his soul out to get raped from publishers??
they dig their own grave until the very end.
I guess the new talents exist, they just draw doujinshi - and keep drawing doujinshi, because they earn more that way.
With a blatant disrespect towards the mangaka and their incredibly poor business sense, is it no wonder that the money is slipping from between their fingers?
"And plus to this (forgot to login) - the automatic acquisition of the author rights - that's insane."
Hey, guess how copyright is handled for American comic book characters.
Yup, that's right, publisher are given full rights and don't have to return it to the original creator unless they don't use the character for something like 20 years.
The mangaka should finally tell the greedy publishers to fuck off and publish on their own. Selling via internet is easy, mangaka could use the big doujinshi sites like melonbooks.
They'd get all the profits and won't have to draw what someone else tells them to do. We'd get cheaper manga faster.
personally i would like an editorial department like in bakuman, where over all they bring ideas that the mangaka dont think of to try and make it better, but dont have as much say as to what actually happens, if the mangaka says no to their ideas.
Good editors can play a vital role in advising the creators on how to improve their work. Where this advice is lacking, it can lead to bad cases of George Lucas syndrome.
well there was a case that pressed the point earlier on sankaku, that one woman that was not very good at drawing bishoujo, where she apparently does not do any research nor make an attempt to use references. you know... that one lady who bought an airsoft sniper rifle?
apperently she said "fuck off" to her publishers earlier, and even with pretty low quality production, she still makes enough to afford a big ass house with a BMW in her driveway... IN JAPAN... so yea, that just shows, you can make a shitload if you drop conventional publishers.
no, she draws for a very specific demographic that doesn't give a shit about art as much a the shonen do. all of shoujo looks alike, and that is a fact. if you can do even close to that you can make money so long as there is a decent story behind it which i think she has.
I do believe she is a shoujo mangaka, therefore the women reading only want to see sexy men? And aside from that she was rich for some other reason. A side business or family ties. So it's disappointingly irrelevant. But the point is good.
Interesting. I once went to a free publishing tutorial offered by the local company, 10 to 15% royalties are given to the authors. I'm technically not sure why that is so, but 25% seems to be really high.
I also heard that books have to be sold in the thousands to break even and make a profit, even for self publishing. The detailed breakdown isn't offered though, so I'm not sure how much of it is true.
Considering maybe a dollar or 100 yen is earned through a single sold manga, and you have maybe 4 books a year? There's no need to talk about seriously popular books, but maybe a single volume gets around 10,000-20,000 (maybe generic mangaka, I heard naruto/one piece is a million per volume.)
That's equivalent to 40,000 dollars of profit (10,000*4 volumes for convenience sake) a year. There you go. Generic random mangaka (which I highly doubt. I think it's more than likely the generic mangaka are pretty poor) I have not included assistants' salaries, which ends up cutting that 40,000 dollars into smaller pies. Heh.
I have never heard of the 70% online rates, and I think it's pretty remarkable that no other artists are gearing up for this deal. Seriously? 70%? How much is going into advertising?!
you must remember, this is not conventional publishing, its INTERNET publishing, which is much more simple and cheap, since it does not require you to make thousands upon thousands of physical copies, all you do is upload the data to a server and you are done.
and if you havent noticed, the "royalties" that are traditionally given to mangaka are likely to be in the low single digit percentages, even popular mangaka dont make enough to even have a decent sized home, instead they work with a team in a cramped condo, subsisting on instant food.
i dont think you really understand how things work... and no, its not 100jpy to 1usd anymore, that was the case about a decade ago, its closer to 80jpy to 1usd now... the usd is worthless now, even the canadian dollar is about 1 to 1 to the usd... now thats a pretty bad indication.
Or just an indication that the Canadian economy is doing fairly well. Which it is, despite being so desperately tied to the American economy, which likely won't fully recover till 2013.
Do note that mangaka generally pay their own assistants from the royalties they get. Even if the royalties seem high at first, imagine paying three other people with them in order to get your stuff done on schedule.
Plus, yeah, internet publishing. Which basically does not have a breakeven at all. A server is paid for, monthly. A high bandwidth connection might cost a lot. Then there's software running on there that handles payment verification, and you need some maintenance staff. Tadah, done.
This is a monthly fixed cost, to unlimited-publish all manga from the same publisher online. The cost per individual chapter is going to be neglegible, and since costs barely change with the addition of more content, as I said, no breakeven, the first sale is a profit. I bet you could pay 95% to the author while still maintaining the servers, assuming you recouped the initial investment already and that you host at least one or two very popular works. Giving the author less in turn makes you profit. Hence fair rates like 70% to the author at Amazon happen. Author gets 70% of the cake, amazon gets 20%-25% of the cake, rest is maintaining the service.
Win-win, really. In the face of that, 25% to the authors is a pure ripoff. Especially when they take all rights to the work for themselves.
Time for manga authors to change business.
This is why Mangakas should never have a middle-man and just sell their sh*t like doujin circles...
It's a b*tch at first, but they'll get used to it and get popular without having to rely on companies and publishers...
Online distribution along with store distribution = more revenue.
The more access to a product the better.
But yeah that 25% is bullshit.
25% for the publisher would be more realistic - but even that is too much for the greedy bastards.
Online distribution, simultaneously in Japanese and translated, is the way to go. We could have that for quite some time already.
It's the old farts leading the big publishers that hinder growth of the market.
no no, you are looking at this the wrong way.
they say 25% or what it is now at 10% or less of the proffits.
that meas the the publishing costs and all that are taken into account before the profit is distributed.
now that said, with a physical medium, you are taking a big fucking risk printing because you don't know how many people want, and they try to make that and nothing more, if it undersells the cost is on the publisher. in those days 50/50 on a new work, to even 25/75 would be reasonable, but once its a proven commodity, than it would be 75+/25- split.
digital works, it should idealy be a 90/10 split, or even less, but thats not realistic.
Pirate you say?
Anything that is in a computer can be copied en masse.
And manga piracy is already active in the internet. Web publishing of manga will give money influx to the authors/artists without middlemen cutting their profits
(Their market would actually be faithful otakus who enjoyed their masterpieces)
More like paypal donation boxes converted to personal "pay-per-reading-of-my-manga-masterpiece" as long as they don't rape costumers with high price rates
25 % ? funny and they call pirates parasites
Unless it's a very low rate, like 1/3-half of what the paper costs there's zero chance to begin with..
a smart publisher owns its paper mills, its ink factories, and its presses, or has connections so its as close to at cost as possible.
Right now, as is, it's the easiest thing in the world to get a scanned copy of any manga. But see the thing is, if you actually put up a digitalcopy for less than the hard copy, it WILL sell. And when it's collected in a physical volume for sale? That will sell as well. Most pirates would gladly pay for a quick, up to date tranlation and help the artist\creators. Not all of course, but many. Yet this %25 thing is completely unfair. And they say pirates are the ones hurting manga? When they treat these talented people like dirt? Yeah.
the only thing making pirates to pirate is the price.
due to the middleman's greed. original cost goes beyond the original price and so much damn expensive and we can't afford to all the other manga titles. the blame goes back to them.
With digital distribution, I think it's about time the mangaka band together and -seriously- form theirn own entity. 25% for something sold electronically (thus no packaging, printing, or retail costs necessary) is utterly ridiculous..
One would think that since they don't have to pay for printing they could offer more than 25%
It's really just greed at it's best.
Royalties just makes me laugh in general. Going beyond 50% is one nasty strike, but damn book distributors intending to take 90% of the share in some instances. Hilarious!
see what i wrote above, about new ip and knows commodity's.
I agree with the real life issues with publishing. Totally agreed with that. It just irks me ideologically that creators sometimes just can't get by because they get pittance to start out. Which is kind of ironic for a manga industry desperate for new content.
Just tell them 50-50 minimum or no deal.
In a perfect world, the creator should at least get 51%. And also the right to control and negotiate how it's sold. Sadly, this is not a perfect world.
Then the creator's should also pay for at least 51% of all publishing costs and related expenses. Which is pretty much impossible for any new aspiring author.
People love to bitch about the middle man but without them many authors would get absolutely nowhere. Publishing companies cover all the costs of preparing and bringing books/manga to the market with no guarantee that the thing will sell. It's not unreasonable to expect them to want to attempt to cover some of their costs through low royalty rates for the author's.
And who do you think is shit out of luck if the product ends up being a dud and sells next to nothing? It most certainly isn't the creators.
The publisher has the risk, sure. They have to get enough profits to cover possible losses, sure.
That's no excuse for slave wages, though.
The expenses are understandable I have to admit. It's just that if you have a book that sells, I think the proper profits should go to the creator. That said, reality is harsh for many books that may sell only little or barely make profit. So yeah, there's a lot more that goes on. I'm not saying middleman has to go away or they're ethically wrong. It's an honest business and perfectly legit. It just gets crazy if they're taking 75-90% of the profit.
an unknown new in old paper only, 10% to the create up to 25% at most, mainly to cover costs if it flops.
after that 75%+ for a known, because you know what it sells and aren't taking nearly as huge a risk.
Reality is harsh when the books that make most profit are the ones that should never have been written. Titles like the Da Vinci code are subsidising the quality releases that don't sell as well, so the publishers can afford to take a lot of risks.
"And who do you think is shit out of luck if the product ends up being a dud and sells next to nothing? It most certainly isn't the creators."
If a book (or manga) doesn't sell, the author won't get any more work (i.e. money).
lehnerus2000
this should be interesting.
manga company's in japan like to ass rape creators.
im hoping that manga creators pull there finger out and release there works from there own site or something.
at least that way they get there money and dont have to live on the shit that the company's give them.
give up that 25%
yeah they got their names...
but they can't even slap piracy
I'd rather sell em' to higher bidder
cut the middle man, sell their own manga.
Successful manga in Japan sells MILLIONS of copies. No mangaka could sell their own manga unless they were shit and selling 100 copies.
The world needs a BandCamp-like site for manga.
25% royalties is really stupid, it should be 75% at the very very least.
Where's this digital manga section on Amazon? Nothing I can see under the manga section are in digital format.
Oh, and can they be read on Kindle?
you ever look at a manga on a kindle?
i converted a chapter of youtsuba for the hell of it.
could not read shit on a version 1 of kindle, it was horrific,
i have no doubt that if the formating was made kindle ground up it would work, but as it is now it just cant.
Kindle is shit. Use an android pad, netbook or notebook.
kindle like things are great, for there purpose, which is to last weeks on a single charge and make for easy reading. and in that reguard they are a major success.
I'm happy if a device lasts a full day. More is an added bonus, but not really necessary.