Square Enix Stock Price Halves in 2 Years
- Categories: Games, News
- Date: Oct 24, 2010 13:33 JST
- Tags: Business, Final Fantasy, Marketing, Production Controversy, RPG, Square Enix
Square Enix watchers are busy marvelling at how Square Enix’s stock has halved in value in only 2 years.
Their stock price over the last 2 years:
The 5 year picture:
Of course, that the company is in trouble is probably by now evident to anyone who has been playing their recent games.











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The game that allowed SquareSoft to get on prosperity road from the brink of bankruptcy is the same game that's causing Square Enix's stock prices to fall.
They should have stuck with the old FF formula...
What I mean to say is, one that says:
"F*CK YOU, WE'LL MAKE OUR GAMES WHATEVER WE WANT! AND IF IT DOSEN'T APPEAL TO AMERICANS OR ANY OTHER COUNTRY, THEN GO F*CK A DAMN MOOGLE!!!"
But nay, they wanted to appeal to the above and changed their FF formula...
And now their greatest blessing became their greatest curse...
Ah well...At least the hentai (futa) doujins will never stop coming even if their recent games will continue to disappoint...
I know one quick stupid way they could make tons of money real quick and right now.
Get a hold of the fans who made Chrono Ressurection and go "Okay... You guys can make your 3D Chrono Trigger, but we get the profit and we're going to make sure it's HD capable and downloadable for PSN and XBLA, so that we can get a huge cut of the profit instead of dealing with distributors"
Then suddenly, overnight, every single fanboy and RPG gamer in the world is paying whatever they ask, even if it's a 30$ Downloadable, just so that they can get their dirty paws all over that 3D Chrono Trigger deliciousness.
You know, I thought chrono cross's storyline was fantastic and the music was awesome. Even when they translate the script to english, it was pretty clear that the script was translated to English audiences. A pity there would never be any 3rd Chrono game.
@anon 13:51 they should also share some profit with the fans as it would be their work and idea to begin with.
I think at that era (2004) a collaboration like that was still unimaginable, companies still only thinking the only benefit they can gain in such situations is huge conglomerate-class compensations from every single penniless teenager accused (which, miraculously, never worked out...!?).
Only now games start to purposely concentrate on user added content and innovations, however a point where a large company would actually involve themselves in a fan made project and make it official has still yet to be seen.
I'm okay with this
Companies ignoring or even fighting against fan works are dumb. Not only are they ignoring possible profits, they alienate the fanbase.
Fan projects like the mentioned Chrono Ressurection should be used, not closed. Mod packs are another great example.
They could make a proper Chrono Trigger sequel, that would sell for sure. They could even do it with (modern) 2D graphics so it wouldn't cost very much to develop. An updated version of FF7 would be a fairly simple project too, and it would sell.
Too bad Square is determined to go bankrupt.
Darkrockslizer>>"Only now games start to purposely concentrate on user added content and innovations, however a point where a large company would actually involve themselves in a fan made project and make it official has still yet to be seen."
You're wrong. Valve did that with "Portal", there was also some fan made "Half-life" single player mod that was taken under it's wings by Valve and then sold as normal, boxed game.
Oh, there is also "Counterstrike", yeah, you know - the GAME. The whole Source is great place to develop India projects as well, I'm currently developing one strategic turn based game for it.
Also - the so-hated-Microsoft-corporation created something as homebrew friendly as XNA, where you can distribute your free games for FREE and sell them for small share of profits. On their pages you have even tutorials for various aspects of game developing, working code and much more - for FREE.
Well, there are many other examples, but I think I made my point.
So - the idea already occured to many companies. It just didn't occured to Japanese ones.
Ha. They got cocky, that's what.
New Chrono? Love that idea.
The stock prices go up and down depending on how successful was a game
considering they havent had a hit title in a while... this makes perfect sense
I do agree with Schrobby though. At least with FFXIV (14), I've been hearing alot about them ignoring or even disregarding what the beta testers said.
Why would you ask someone to test a game for you, then later just shoot down what they tell tell you and even explain why it won't work. That's just bad business there.
I liked FF titles but they are really disappointing now a days.
They've been ignoring what people said about their MMOs since FFXI, why do you expect them to suddenly change now? That being said, they're taking criticism seriously and are working on some issues in Nov/Dec.
Don't you think it's a bit silly to compare a console game company with PC? PC has always been about mods, that's one of its biggest strengths. Although it was 100% ridiculous for them to shut down a ROM hack when they don't seem to have any intention of making a game like CR.
You can't even blame the recession on this. Quite a few game developing companies went through it saying "Recession? lol, what recession?" as far as profits and stock prices went.
I PRAY FOR GOD to FF Versus save Square Enix and give them time to repent for their sin and go back to releasing awesome games!
They can do nothing to amend their sins
Btw what's the best game SE ever made ? I'm a little curious here
@Anonymous above
I'll tell you the best damn thing they made...
EINHANDER!!!
It's a side-scrolling 3-D shooter of awesome...
Ugh...I wish they would make a sequel to that since it's such a waste of potential...
Well...
I got my fingers crossed for Parasite Eve 3...
Einhander is... Squaresoft, Squeenix has... well.. Squeenix.., as for wanting the old FF formula, kinda hard since they fired the director, pretty much "Lost Oddisey" on 360 should be FFX, while "The Last Story" on wii should be the real FFXI.
But who cares about what one anon has to say.
The three Square Enix-developed games that I like are FFTA2, Crystal Chronicles and The World Ends With You. However, they still pale in comparison to the old Squaresoft titles.
I've considered all the SquareEnix titles good. Chiefly, I've yet to hear what made the previous games so much better than the recent ones, because there are a few things that are never taken into account during those discussions.
A) Our generation played them during our influential years. As such, nothing you will ever play again will affect you anywhere close to as much as it affected you then,
B) The technology jumps that lead to such impressive 'discovery' mentality is over with for the time being, where the graphics increases aren't really doing anything as wonderful as they did earlier, and
C) Those games wouldn't have worked in the current format in the way they were delivered. 2D top-down and such wouldn't be delivered the same way, and thus the experience would be skewed. People complain about cutscene length and watching whole games as a movie. That's exactly what would happen with FF4, 6, and 7 if the text were turned into cutscenes.
@HouseLife
Indeed...Especially at C where people complain about long cut-scenes~
Hehe, nothing would ever compare to the awesomeness of Parasite Eve and Einhander from PS1...
PE and Einhander def favorites...
But I blame it all on FFX... despite it being a square game it started the movement on abundant VA's and ridiculous cutscene after cutscene. I knew I hated the game for a reason. Cutscenes used to be something that were praised and something that I looked forward to up until I started playing FFX. From there I started DREADING it, I even made it all the way up to SIN and was able to travel around by airship and just stopped playing. I never bothered finishing it. I'm surprised I even made it THAT far.
When FFXIII Versus comes out it might change everyone's mind. The gameplay is looking pretty good.
Anon 15:28 you speak truth.
@HouseLife
Maybe there shouldn't be numerous lengthy cutscenes? You are, however, absolutely correct with your supposition.
Don't agree with your premise of A. I can say without a doubt that FF1 was incredibly weak, despite having played it during my formative years. I was still a teen when FF7 came out, yet I hardly think it was the best FF ever, either. Despite being leaps and bounds ahead of SNES FFs in terms of graphics, sound, and presentation.
May god have mercy on your soul futa lover, or just go straight to hell and sodomized by lucifer
I'll make sure you join the party with me, Dante, Vergil, and their father...Sparda~
I'll make sure you join the party with me, Dante, Vergil, and their father...Sparda~
Since when is the decline in FF anything to do with appealing to Americans? Square was still making great games after they got big in the West (unless you're one of those "it's popular, now it sucks" faggots who says that only the Nintendo games were good because he thinks hating everything since 7 makes him look hardcore).
Don't blame the gaijin for Squeenix's stupidity. They changed the formula because they're incompetent and because they wanted to copy all the other shitty RPGs. The whole genre has been in decline.
^^^ This!
But in all honesty, Final Fantasy was actually the reason SquareSoft almost bankrupted several years earlier... Then Cid saved them... I wonder if he'll come back and save Square Enix?
It's always a bad idea to rely on one single project...
If the stocks keep dropping the developers who left Squeenix could soon be able to buy their old employer. Bringing the game rights to the right people would be the right thing to happen.
Relying on one project? FF12 was released in 2006 and their stock went up until 2008. Their stock has dropped back to where it was post-FF7 launch, which is still much higher than it was pre-FF7.
If you want my opinion on what has "doomed" them it is huge, ever increasing budgets for their flagship games which do not have any ROI. There is no sales increase proportionate to the development budget.
Irony it's a bitch. ┐(-。ー; )┌
yep at this rate it won't be long til it goes belly up or bought out here's to hope FF versus XIII can be the company's golden egg
lets see if i did my math right(sarcasm):
FF XIII+FF XIV=burial plot?
Sad as it is, I hope SquareEnix can perhaps pause the Final Fantasy line of games for a bit and evaluate options both for the FF series, other line of RPGs they have (unfortunately, all the excessive attention on Final Fantasy has had a negative effect on other series being as mainstream or AAA in production as the Final Fantasy series).
Plus, they should re-evaluate how to create quality games instead of feeling forced to churn them out, which was the reason why FF12 was rushed in production, FF13 was rushed without proper feedback incorporated into the game design and FF14 MMORPG has to be one of the most rushed MMORPGs in history.
They need to take a step back, take a breather and give developers more time and effort and maybe make it so they don't have to make 3 or 4 Final Fantasy games in a given moment for home consoles, PCs and handhelds. Because right now, the Final Fantasy branding is actually hurting them as far as being able to stand on stable legs as a developer.
I still remember the time when i was pretty surprised at how they are announcing FFXIV when FFXIII wasn't even released; that was around one and a half years ago.
They've been working on FF14 for a very long time as well. I remember them showing screens of their next MMO in 2005. Most likely they had started development a bit before then, but either way it's been at least 5 years. Hardly a rush.
FF12 wasn't rushed in production, it even held the Guinness record for longest development time of a video game.
Yeah. The problem was that they had a crisis of conscience with the development of that game and they even switched directors. FF12 had its share of problems. But you're right, the development time was absurdly long for that one.
Get FFVII remake and all FF fan will be happy
That comment about how a FF7 remake would be "to hard" and "require way to much effort/work for us" was the last straw for me..
"We dun wanna, it's hard! We'd rather keep shelling out absolute crap because it's easy to make!" almost..
SE is sealing their own fate with the crap they're spewing. Their stock value now solidifies this fact.
O how the mighty have fallen.
They fell a long time ago. It was just a rather slow decent... Takes a bit of time to notice that they've been leaning, and now it seems they've gone past 45 degrees.
I have just this to say:
MWAHAHAHAHAHAHHA!!!!!!!!!!!!!!!!!!!
So I won't get a Radiata Stories sequel?
Check see if Tri-Ace has any plans to make it.
After all, they're the ones who made the game.
Radiant Historia
look it up, its the closest thing we'll get
courtesy of atlus and tri ace
I've seen it,
I think they went in the wrong direction
Good, I'm glad they're getting a kick in the nuts. Perhaps now they'll actually listen to what the players want instead of shoving bad games down our throats and expecting us to buy it.