Ore no Imouto “Betrayed The Eroge Industry!”



A scene in which the imouto heroine of “Ore no Imouto” is revealed to be the owner of a substantial collection of eroge (most of which were real titles) has stirred up a storm of criticism, with commentators accusing the show of giving eroge opponents an excuse to push for a ban, and with industry insiders supposedly angry that the show never told them how it would be depicting their products.

The issue stems from the first episode of popularly acclaimed imouto anime “Ore no Imouto” – the little sister of the title is revealed to literally be a closet otaku, and one with a substantial collection of adult games.

As she is in fact a middle-schooler, just how she acquired these titles and what she is doing playing them soon became a major issue – not because there is anything objectionable about a young girl taking a healthy interest in sex, but because it might be used by the opponents of the industry as evidence the industry is marketing its products to minors.

The majority of the games featured in the stack are in fact real titles:


The show apparently received permission to use the likenesses of the games:



There are concerns this might be used as a sign that the companies concerned endorse the notion of a minor enjoying their products, or that anime itself should become the target of censorship for “promoting” such unwholesome behaviour, however common it might be for minors to have access to pornography.

There are also allegations that the show did not disclose how it would be portraying the games when it sought permission from the companies concerned.

A self-proclaimed “eroge industry insider” appeared on 2ch to lengthily harangue the show’s producers for “betraying the industry”:

They should at least have included an explanatory disclaimer, but they included nothing.


The anime company explained, and we believed them and were completely betrayed. We’ll never cooperate with them again.


The original [light novel] certainly was pretty extreme, but we never thought that would find its way into the anime.

Even just showing smoking on TV is not allowed, and yet they come out with a middle-schooler obsessed with buying eroge…


We didn’t receive any fees and this doesn’t really have any advertising value either.

Such concerns are not entirely without foundation – politicians have shown considerable willingness to lie about the content of such works in order to push for a ban.

There is no law against minors playing eroge as such, although a variety of regulations may apply to how and to whom they may be sold.

Instead, the eroge certification system relies on “voluntary restraints” and industry-run certification groups – in other words, the industry is expected to keep a low profile and make a good show of self-censorship if it wants to avoid punishing restrictions being imposed by government.

Generally these “voluntary restraints” are informally enforced as strictly as any law; mainstream publishers are terrified of any depiction of under-age drinking or smoking, or anything which “glorifies” crime – although, strangely, scenes of young boys enjoying pornography on the sly seem to feature frequently, to say nothing of real crimes.

As the controversy surrounding the industry response to feminist demands for a ban on their products indicates, eroge companies prefer to rely on sheer obscurity to protect them from legal attacks – thus it is easy to see why they might object to their new-found publicity in Ore no Imouto.

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    Avatar of cupcake_deluxe
    Comment by cupcake_deluxe
    08:54 10/10/2010 # ! Neutral (+0.2)

    Honestly, everyone was into porn or some kind of NC-17 rated interest before they were legally allowed to be. I started in around 12 years old. If games are rated for an adult audience, it's mostly the fault of the people who distributed it that a minor was able to to obtain it. Where are her parents anyway?

    Eh, this show turns me off anyway. I wish there was a show about the female otaku that I come across, not this idealized genderbent male wish-fulfillment. Granted, I've played some dating sims for guys before but most female otaku are at least also into otome or BL or yaoi or SOMETHING. Not exclusively eroge or rarely eroge. This show feels so unnatural, it hurts.

    Comment by Anonymous
    22:36 07/10/2010 # ! Neutral (0)

    How did these eroge companies not realize the way in which their products would be portrayed? It sounds like that "industry insider" knew what OreImo was all about (and I'm gonna make the wild assumption that many eroge company employees are into LNs/manga/anime anyway), so why did they think the studio was going to change/how did they not know the traits of its title character/? Obviously the "normal" brother wouldn't purchase them. Any normal company would have done enough research to find out what the product their investing in is. This just reeks of hindsight and an attempt to cover their own asses.

    Comment by Anonymous
    00:03 08/10/2010 # ! Neutral (0)

    I say all the japanese eroge producers move to somewhere with lax-er laws about this whole thing. I mean really japan is being ridiculous about the whole subject.

    Comment by Anonymous
    23:40 07/10/2010 # ! Neutral (0)

    If it happens in anime, it must happen in real life, right?

    Comment by Anonymous
    01:16 08/10/2010 # ! Neutral (0)

    yeah sure the world already had countless armageddon dont tell me you already forgot that

    Comment by Anonymous
    23:09 07/10/2010 # ! Neutral (0)

    So, basically, we're forgetting (a) that Lucky Star did about the same thing? (b) that the show is, above anything else, completely a work of fiction and should never be considered evidence of anything by anyone reasonable. Asking anyone to be reasonable these days is a bit... well, far-fetched, I know, but seriously.

    I could make an anime about a talking dog that buys and plays eroge. Not only would it probably be wildly popular in Japan, but the idea would also be completely preposterous.

    Hell, that's why most of us watch anime to begin with. The concepts behind them are completely preposterous, and that's what makes them fun.

    Avatar of Master Evil The Return!
    22:51 07/10/2010 # ! Neutral (0)

    *sigh* Just another overraction, but I do get why they are overracting.
    The fact is stupid, lying, skimming moral fuckers and politician deceivers, will use anything and everything to pass there own agenda, it is sad to see how low most people will become now adays but again this is not new.

    I think eroge companies will never be able to stop the attacks UNTIL they realize growing a pair and showing your government(who needed just as much a pair), that this ban helps no one and saves nothing. At the end of the day, if this or any content like this is banned or censored crime will still be strong, it makes no sense, banning fictional stuff when real people are in need but I guess thinking logical isn't what moral crusaders and ignorant politicians do best.

    Comment by Anonymous
    21:21 07/10/2010 # ! Neutral (0)

    Acknowledgement to Eroge Industry...

    Comment by Anonymous
    21:18 07/10/2010 # ! Neutral (0)

    She is a goddess. What an impressive collection and I wonder where she came up with the time to play all of those when sleep is something that cannot be bypassed at that age. Anyway, she as well won't have any need for a 'mate' as her ability to carry on a relationship in her mind now at an early age will take care of that. /sigh

    But what I think they are saying once again without saying it is 'the industry has been and is 'grooming' under age of consciousness ability to understand 'don't do that, yet' to do that now and that its normal to have sex under the age of 17.

    Comment by Anonymous
    19:43 07/10/2010 # ! Neutral (0)

    dude, its just a show let it go. Are Japanese 4chers all just a bunch of whinyfucks? I mean even 4chan has more respect than this.

    Comment by Anonymous
    19:46 07/10/2010 # ! Neutral (0)

    Cuz as we all know, a child doesn't have to be real for them to get their panties on a wad. No sarcasm, by the way.

    Comment by Anonymous
    20:16 07/10/2010 # ! Neutral (0)

    Parents simply do not take responsibility for anything anymore. If their kid is a criminal, it's the "system's" fault and not because they did a crappy job of raising them. By the same token, keeping eroge out of the hands of children is the producer's problem and not because the parents are too damn lazy to monitor their children.

    If parents did their job properly, there would be no controversy.

    Comment by Anonymous
    19:55 07/10/2010 # ! Neutral (0)

    soooo critics will use anime as evidence in court? Haha no wonder they can't see a difference between lolicon and pedo.

    Avatar of Kinny Riddle
    Comment by Kinny Riddle
    21:29 07/10/2010 # ! Neutral (0)

    Wait what?

    I thought OreImo is supposed to portray otakus in a positive light?

    And I thought Kirino managing to acquiring these games despite being underage is actually a running-joke as her brother constantly ponders about it.

    It's actually even used as a plot device later on, when she sends her brother to line up in Akihabara for the midnight release of the latest hit eroge.

    If it concerns him so much, how come the novels, which the anime has faithfully adapted from, aren't already banned? Like the first poster MKS said: Stop being so paranoid and grow a fucking dick already!

    Comment by Anonymous
    21:33 07/10/2010 # ! Neutral (0)

    Victory! We of Equality Now will triumph! We will have our ban! We will win! Watch us God and give us strength!

    Avatar of Schrobby
    Comment by Schrobby
    22:17 07/10/2010 # ! Neutral (0)

    I sometimes wonder how beings with such a lack of brains are even able to live...

    Avatar of Master Evil The Return!
    22:45 07/10/2010 # ! Neutral (0)

    Don't think to hard, it will only kill YOUR cells, these beings are creatures, yet unknown to us.

    Avatar of Inovader
    Comment by Inovader
    08:31 08/10/2010 # ! Neutral (0)

    Goes to show, only otaku notice... damn I just called myself one

    Comment by Anonymous
    06:45 08/10/2010 # ! Neutral (0)

    lols...i guess even erogae companies have policies which they try so hard to keep...

    just give up already...rather jap gov shld just life the 18yr-old ban and make porn into an "all ages" thing...way i see it mature content is everywhere these days...low profile my ass...

    Comment by Anonymous
    08:55 08/10/2010 # ! Neutral (0)

    At least they didnt depict her as pirating them, then they'd bitch about that. That's what a lot of people underage do to get porn and why it's so heavily pirated, they can't buy it themselves but want to play, so they pirate, that and the thought of somoene finding your collection is a bit scary to most, and a lot of people don't know how to use computers well enough if you tkae basic steps to hide it.

    Also lolprotecttheteenagersgoingthroughpuberty

    excellent idea for success, take their porn away to increase their likeliness to fuck eachother and hence get babies they can't take care of.

    Comment by Anonymous
    09:19 08/10/2010 # ! Neutral (0)

    Scandals anew, the song remains the same.

    Anime/manga is NOT EQUAL to reality.
    It's really a very very simple notion that everyone should know so all this fucking whinning can stop.
    Teenagers are more sexually mature today than any feminist group is willing to admit.
    How minors will act is more closely related to his/her upbringing and surroundings than whatever piece of fiction he/she is having contact with.
    Censorship by age hardly works as a stopping tool to kids and teenagers who wants to have access to such content. It has always worked more as a parenting guideline.

    Comment by Anonymous
    06:00 08/10/2010 # ! Neutral (0)

    Does anybody know what eroge that is with the artwork by POP on the cover? Or if it's an actual eroge at all?

    Comment by Anonymous
    05:59 08/10/2010 # ! Neutral (0)

    Such nonsense. As if someone is trolling.
    Oreimo is one of the most innocent TVs this year.

    Comment by Anonymous
    04:44 08/10/2010 # ! Neutral (0)

    The eroge industry is over! \o/

    Avatar of Y10NRDY
    Comment by Y10NRDY
    05:20 08/10/2010 # ! Neutral (0)

    This just retarded. I can't help but think whoever is complaining is just doing it for show so as not to publicly support minors playing bishoujo games. Then, secretly giving out high fives for the free advertising.

    Avatar of tingle
    Comment by tingle
    05:44 08/10/2010 # ! Neutral (0)

    Can we get translations of the entire list and stack? I'd certainly love to know what I need to look for.

    Avatar of Reimu Hakurei
    Comment by Reimu Hakurei
    05:26 08/10/2010 # ! Neutral (0)

    It's obvious She's getting someone too buy her games! She's just so moe who wouldn't! I wish I had a Little Imouto like that.^^

    Avatar of kajunbowser
    Comment by kajunbowser
    12:51 08/10/2010 # ! Neutral (0)

    Geez, what a bunch of pussies. Ok, so they showed that she has an eroge collection (extensively little sister-based no less). At least they didn't show how she got them, and they probably won't (except via internet sites made-up for the show, probably). As long as that doesn't get shown, why so srs?

    Grow some balls, eroge industry. Worry about your enemies. You have our support.

    Avatar of Ben
    Comment by Ben
    09:06 12/10/2010 # ! Neutral (0)

    Not that there were any specific titles, but Lucky Star did the same thing.

    Avatar of TyChan (Is a Girl)
    Comment by TyChan (Is a Girl)
    10:02 10/10/2010 # ! Neutral (0)

    Maybe the show is trying to be close to reality as they can get?

    Comment by Anonymous
    22:00 09/10/2010 # ! Neutral (0)


    Comment by Anonymous
    09:23 15/10/2010 # ! Neutral (0)

    I think the only thing going on here is that they want the otaku who watch this show to go "Oh cool, our perfect moe imouto idol likes the same things we do, let's buy all the merchandise for this character".

    Comment by Anonymous
    19:04 21/11/2010 # ! Neutral (0)

    OK! That's ONE tactics for all! ROLL BACK from the past anime! I mean "dont forget your past anime!"

    Comment by Anonymous
    14:43 12/11/2010 # ! Neutral (0)

    Of COURSE OreImo betrayed the eroge industry, it's GOOD! Not lame, repetitive, stupid or boring. Thus, totally betraying the eroge industry.
    Bitches gonna bitch...

    Comment by Anonymous
    14:02 08/10/2010 # ! Neutral (0)

    Kids will be kids.

    Seven year olds watch violent R rated movies and play M rated games. Preteens watch porn.

    Kids will do what they want.

    How did she get those anyway? Online?

    Comment by Anonymous
    02:48 09/10/2010 # ! Neutral (0)

    And usually, it is their parents giving them those games to play as I gave them to my cousins and young friends to play!

    Comment by Anonymous
    02:47 09/10/2010 # ! Neutral (0)

    You cannot keep children from viewing ANYTHING. That doesn't mean that there needs to be a ban of something or other, that means that some people have to FUCKING WAKE UP and realize that children are NOT as ignorant as you would like to believe that they are, nor do they need your 'protection' from sexual things.

    In fact, the main reason for keeping sex away from children is NOT to protect them..... it's to protect their parents pocketbooks.

    Comment by Anonymous
    06:30 09/10/2010 # ! Neutral (0)

    Let's assume each eroge costs 7800 yen...

    Comment by Anonymous
    01:02 08/10/2010 # ! Neutral (0)

    The feminazis and politicians cannot use this as evidence because the episode aired days ago before it was even thought harmful.

    They have to wait for the Blu-Ray and DVD before they can act their bs... HAHA!

    Comment by Anonymous
    01:00 08/10/2010 # ! Neutral (0)

    haters gonna hate

    Avatar of Marik
    Comment by Marik
    Comment by Anonymous
    04:20 08/10/2010 # ! Neutral (0)

    That girl has no age. /facepalm

    Comment by Anonymous
    04:19 08/10/2010 # ! Neutral (0)

    it's actually a good promotion, they're lucky

    Avatar of ShinTakU Taro
    Comment by ShinTakU Taro
    03:34 08/10/2010 # ! Neutral (0)

    quick! someone tell them it's a ANIME is not real life.
    little cute girls don't buy that kind of stuff.
    get real eroge industry

    Comment by Anonymous
    02:47 08/10/2010 # ! Neutral (0)

    Maybe it'll get cancelled and they can nip at least one shitty new moe garbage show in the bud.

    Comment by Anonymous
    12:49 07/10/2010 # ! Neutral (0)

    Given the content of such games shouldn't that make her a lesbian?

    Comment by Anonymous
    13:22 07/10/2010 # ! Neutral (0)

    Nah she's alittle slow on the uptake. event though she Knows the games she is playing are about brother and sisters Getting together, she for some reason doesn't understand What that implies to others.

    Avatar of kamiru
    Comment by kamiru
    13:10 07/10/2010 # ! Neutral (0)

    i don't see why you must be a les to like cute 2D imouto. same as you do not need to be a pedo to like little kids.

    Avatar of yaku
    Comment by yaku
    15:40 07/10/2010 # ! Neutral (0)

    Because if women watch live action girl-on-girl porn and get aroused that means they must be lesbian too.

    Erotica by itself can be enjoyed indiscriminately, regardless of our sexual inclination.

    Comment by Anonymous
    22:53 07/10/2010 # ! Neutral (0)

    If a woman is constantly getting off to other women and still thinks she's straight, I think she may be in denial.

    Avatar of Megidola
    Comment by Megidola
    23:02 07/10/2010 # ! Neutral (0)

    Look on yahoo answers at the number of people saying something like "does watching gay porn make me gay", it's quite funny really.

    Avatar of octovixen
    Comment by octovixen
    11:01 08/10/2010 # ! Neutral (0)


    If you watch lesbian porn usually and get off most of the time to it doesn't mean you're a lesbian.

    I always bring this question:

    Can you love a female? like really LOVE besides thinking in it like a sexual object?

    If you agree you're probably a lesbian.

    Same question for you guys.

    Comment by Anonymous
    05:26 08/10/2010 # ! Neutral (0)

    What if someone gets aroused by two animals fucking?

    Comment by Anonymous
    00:41 09/10/2010 # ! Neutral (0)

    So a guy who only sees women as sexual objects is less heterosexual than a guy who really loves a girl?


    Comment by Anonymous
    01:34 08/10/2010 # ! Neutral (0)

    Kinda like all those guys who fap to traps yet still claim to be hetero.

    Avatar of yaku
    Comment by yaku
    02:47 08/10/2010 # ! Neutral (0)

    What I meant is that sex, the act itself, can arouse people; they don't have to necessarily be attracted to the bodies performing it (although a plus).

    Comment by Anonymous
    16:37 07/10/2010 # ! Neutral (0)

    I don't think ‘indiscriminately’ is the right word here.

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