Nintendo Announces $300 3DS Pricing, Stock Plunges


Nintendo has announced release details for its new 3DS handheld, only to witness its stock price drop dramatically.

The 3DS is to launch in Japan on February 26th, retailing for ¥25,000 – this would suggest a $300 US launch price, largely in line with expectations. The US and EU releases are to follow soon after, in March.

The pricing has been widely decried as too expensive – comparing the pricing for Nintendo’s previous portables it is easy to see why:

GB – ¥12800
GBC – ¥8900
GBA – ¥9800
GBASP – ¥12500
DS – ¥15000
DSL – ¥16800
DSi – ¥18900
DSiLL – ¥20,000
3DS – ¥25000

The 3DS was widely expected to launch in 2010 in order to meet the crucial Christmas sales period, but this was not to be. Nintendo has not announced the reason behind the later launch.

Along with the 3DS release, Nintendo also announced that it has more than halved its expected net profit for the fiscal year to ¥90 billion, down from ¥200 billion.

Nintendo laid out its reasons for the adjusted profits:

“The earnings forecast has been modified to reflect the trend of stronger-than-expected yen appreciation, current sales performance, the sales outlook for the holiday season, and the decided release conditions for the Nintendo 3DS.”

The “3DS release conditions” and “sales outlook for the holiday season” phrasing can likely be taken as an admission that the high price of the 3DS and missed Christmas sales are going to make a large dent in sales. The rapidly weakening position of the Wii likely also played a role.

The company’s stock price took a major plunge as a result of the unfavourable announcements:


Just in what measure this is due to the reduced profits versus the missed Christmas release is not clear.

    Post Comment »
    Sort by: Date | Score
    Comment by Anonymous
    01:30 30/09/2010 # ! Neutral (0)

    Who cares about this thing?...Im so tired with 6 or 7 months 3DS users will be buying the "3DSi" or "3DSiLL".

    Comment by Anonymous
    01:43 30/09/2010 # ! Neutral (0)

    Was gonna get one of these but at 300 bux screw this i'll just get a wii, or hell maybe even an xbox

    Comment by Anonymous
    01:50 30/09/2010 # ! Neutral (0)

    I don't blame them. $300 is too much to ask. Even the DSi's $130 price tag was pushing it.

    Comment by Anonymous
    02:08 30/09/2010 # ! Neutral (0)

    It won't cost $300 US. It'll cost $250. Nintendo always makes the Japanese price higher than the US price, because Japanese kids have Otoshidama money to spend on wildly expensive stuff.

    Avatar of SpideyPHL
    Comment by SpideyPHL
    01:03 30/09/2010 # ! Neutral (0)

    I am really not a Nintendo fan, I never have been since the days of SNES, but their portable have always been good. This, however, is too expensive for me to buy at launch unless I get a better paying job. it costs as much as a new console for bob's sake.

    MGS3 is my top priority, although I'm sure there are other good games for it too.

    Avatar of Thage
    Comment by Thage
    01:07 30/09/2010 # ! Neutral (0)

    Sell it to stu- *ehem* 'fan' people for it's double price, then draw it back to it's actual price 6 months later. That's Console Marketing 101 for you.

    Comment by Anonymous
    05:22 30/09/2010 # ! Neutral (0)

    Missing the Christmas season is not a big issue in Japan. Note most Japanese companies fiscal year begins in April. Thus they are padding their end of year numbers with the big 3DS launch. Square Enix also does this. Christmas isn't a huge thing in Japan so they don't schedule big releases around it.

    The drop in stock is mostly due to the weak profit forecasts because of the very strong yen. Halving your profit outlook is very bad and they were punished by investors for it. The 3DS pricing and launch were pretty much in-line with what people expected.

    Avatar of DeliriousB
    Comment by DeliriousB
    04:26 30/09/2010 # ! Neutral (0)

    Since this is going to be released early next year... I'm guessing come Christmas time in order to drive Christmas sales up, Nintendo is going to have a "Surprise" price drop in 2011.

    Sadly this is probably going to work and a crapload of people will fall for it.

    Comment by Anonymous
    18:32 30/09/2010 # ! Neutral (0)

    like always, people HAVE to have stuff the day it gets out apparently

    Avatar of Ken
    Comment by Ken
    05:54 30/09/2010 # ! Neutral (0)

    I'm gonna... wait. Most surely the 3DS is gonna cost $500 here, in Argentina, and have not any support from Nintendo (they don't release anything official here, Microsoft doesn't either... Sony launches official stuff here but it's as overpriced as the individual importers so it's the same), so there's no rush. Maybe after a while they'll low the price and the 3DS can be hacked.
    And I don't give a shit about Nintendo, Sony or Microsoft. They're companies; in the end, all they want is money, and don't care about fanboys who stand up for them.

    Avatar of Njrg
    Comment by Njrg
    04:05 30/09/2010 # ! Neutral (0)

    Gameboys/DS recently have been generally $30 USD less than the Jap versions...

    So common sense tells me 3DS will be no more than $270 USD for Americans.

    And Speculation tells me they might settle for $250 for the price or some sort of $300 bundle.

    Comment by Anonymous
    03:20 30/09/2010 # ! Neutral (0)

    US$ 300!!! it's the handheld only without the game

    Comment by Anonymous
    19:19 07/03/2011 # ! Neutral (0)

    without the game
    the game
    the game

    Comment by Anonymous
    02:48 30/09/2010 # ! Neutral (0)

    what's all the fuss about? you wanted to get the 3D screen for free? and the tactile one for 5 cents?

    if you want a cheap handheld, get a TIGER LCD game, the 3DS can't be all packed with stuff and under 150$ at the same time, why would nintendo make their 3D machine with 3 cameras and 2 screen cheaper than a PSP that has only one screen and lower graphics capabilities?

    Comment by Anonymous
    06:35 30/09/2010 # ! Neutral (0)

    yeah big deal, like a machine with 3d screens and stuff has to be cheaper than some bulky machine with no screen and 70$ accessories to add up ( webcams, kinekt, dual shock with motion... )

    Comment by Anonymous
    02:54 30/09/2010 # ! Neutral (0)

    people will still buy this up in droves regardless of the price. they bought the ps3 after all.

    Comment by Anonymous
    00:40 30/09/2010 # ! Neutral (0)


    Avatar of Kouma
    Comment by Kouma
    23:31 29/09/2010 # ! Neutral (0)

    It'll most likely be $250 in the US when it's released, but I still find that crazily expensive for a device that only really plays games. I bought the PSP at launch, though, so I could always change my mind. The PSP launch pack did have a few nice extras, though (movie, demo disc, headphones, memory card, remote control, pouch for the PSP). The 3DS is coming with a 2GB card.

    Right now, the 3DS doesn't have much value to me. Let's see if Nintendo can change my mind.

    Comment by Anonymous
    01:09 30/09/2010 # ! Neutral (0)

    To be fair, it doesn't just play games. It has a 3D camera, plays music, movies in 3D, will probably have a web browser somehow, and may even see social networking features, as much as I hate that, in the future.

    I can see FaceBook being all over being the first social networking site to support sending 3D pics to your friends via 3DSes.

    Avatar of Dirty_Dingus008
    Comment by Dirty_Dingus008
    00:08 30/09/2010 # ! Neutral (0)

    What are all you getting on for?

    $300? Nintentard aint be selling this for such a cost! Outrageous! Defaming! Insulting!

    They're gonna sell it for $299 Cheeper!!!!

    Avatar of sigurd104
    Comment by sigurd104
    00:34 30/09/2010 # ! Neutral (0)

    Nintendo will bounce back after Love Plus sales, LOL

    Comment by Anonymous
    23:53 29/09/2010 # ! Neutral (0)

    Today in Sankaku Complex: Comparing prices without adjusting for inflation.

    Avatar of alidan
    Comment by alidan
    23:56 29/09/2010 # ! Neutral (0)

    retards will be retards.

    but remember tech went way the fuck down in price all things considered from what it use to be.

    Comment by Anonymous
    07:31 30/09/2010 # ! Neutral (0)

    Shut the fuck up already, you annoying little bitch.

    Comment by Anonymous
    06:47 30/09/2010 # ! Neutral (0)

    A little off topic :

    "im here to just give my opinion and ill leave. "

    I swear I read that from aladin, yet he still didn't shut his lip kissing nintendass

    Comment by Anonymous
    20:59 30/09/2010 # ! Neutral (0)

    I think a $300 PS3 or 360 vs. a $300 3DS the decision is a no brainer

    Comment by Anonymous
    11:40 01/10/2010 # ! Neutral (0)

    Two Hundred And Ninty Nine US Dollars.

    Comment by Anonymous
    17:24 30/09/2010 # ! Neutral (0)

    300 isnt that much. Sure, some of the older consoles were cheaper, but the games were expensive as well anyway. i remember when i was a kid and i got a gameboy advance for around 160 i think, but then the games would cost like 70 bucks each. plus prices will naturally inflate over time, so the price of the 3ds would naturally be higher than the older ones.

    Comment by Anonymous
    15:32 30/09/2010 # ! Neutral (0)

    still buying it regardless. if u really care about the price then wait a couple months. i see this as no different then buying an overpriced apple product.

    Avatar of AlucardsQuest
    Comment by AlucardsQuest
    17:01 30/09/2010 # ! Neutral (0)

    I can't believe people are asking why $300 is too much, so let me put it in perspective. The DSiXL costs $170, so why the hell should the price be doubled for the next DS upgrade? Wiis with 2 pack in games and Wii Motion Plus attachments are only $200. $300 is way too much for a handheld. Does Nintendo not see how the PSPgo is tanking in the US? Of course there will be a $100 trade-in special with Gamestop, but that's still $200 with no pack-in game, no extras... nothing. Japanese people put up with it because everything is expensive there, but westerners are far less forgiving.

    Comment by Anonymous
    13:12 01/10/2010 # ! Neutral (0)

    $300!? I'd rather save up the extra $200, and get a PSP2. At least with Sony I expect and am used to being ripped off.

    Comment by Shadowmen
    11:51 02/10/2010 # ! Neutral (0)

    Damn well forget that if it gonna cost that much

    Comment by Anonymous
    12:10 10/10/2010 # ! Neutral (0)

    The Iphone can be so powerfull and run Unreal Engine, but without proper controls all his gaming capabilities are useless.

    Try to play an 2d fighting game like street fighter on an iphone, and then try on an old Gameboy and you will understand.

    The Iphone is not a videoconsole; is a powerfull gadeget limited by the lack of buttons. You can´t play most of the best games without buttons, so the iphone will never be a real rival to any real portable videogame console.

    Avatar of trianglesgc
    Comment by trianglesgc
    15:17 21/10/2010 # ! Neutral (0)

    Just so you know, Droid phones have several good game emulators available, and have the ability to connect with wireless controllers (such as, famously, the Wiimote - and all its available add-ons) via Bluetooth.

    That negates the control issues.

    But, yes, iPhone owners are simply out of luck.

    Avatar of trianglesgc
    Comment by trianglesgc
    09:05 02/10/2010 # ! Neutral (0)

    Eh. Nintendo has a history of delivering quality after delays of various kinds, so I don't mind.
    Here's hoping the delay is so that they can release an Ocarina of Time remake as a launch title; that alone will sell hundreds of thousands of systems.

    My $300 is going to a PS3Slim first, though. 3DS will have to wait.
    Maybe they'll have an enhanced version of the 3DS by the time I can work up the cash again.

    Comment by Anonymous
    13:30 01/10/2010 # ! Neutral (0)

    It's worth noting that it's quite normal for tech companies' stocks to drop due to people shorting them right after new announcements. Just look at Apple -- despite how they continue to pump out popular new products, every time they announce something new, their stock plummets.

    Comment by Kudeh
    21:06 01/10/2010 # ! Neutral (0)

    That's because every time they release something new, people think "Apple have gone too far this time; there's no way people will be stupid enough to pay this much for such a POS". They're wrong every time.

    Comment by Anonymous
    14:02 30/09/2010 # ! Neutral (0)

    Hmmm? I'd still buy it. It's 3d on the go after all.

    Avatar of PrinceHeir
    Comment by PrinceHeir
    12:06 30/09/2010 # ! Neutral (0)

    it'll bounce back once 3DS is released so no worries

    Comment by Anonymous
    09:22 30/09/2010 # ! Neutral (0)

    By the way, isn't about time Nintendo announced a new home console?

    Or are they going portable-only for this iteration? Not that it would necessarily be a bad idea, between the more marketeable (if mediocre) nature of portable offerings and Japanese developers' evident incapacity of exploring more powerful systems...

    Avatar of MARl0
    Comment by MARl0
    10:24 30/09/2010 # ! Neutral (0)

    Sigh, sensationalism at its best. It's NOT $300. It's 25000yen. Freaking huge difference. The 3DS will not launch at $300 in the US.

    Comment by Anonymous
    10:39 30/09/2010 # ! Neutral (0)

    Going to have to hold back on this system until it gets hacked and we get 3D porn on it.

    Comment by Anonymous
    10:43 30/09/2010 # ! Neutral (0)

    What happened, lightening hit the transmitter??!

    Avatar of Ben
    Comment by Ben
    11:25 30/09/2010 # ! Neutral (0)

    Oh, it'll still sell.

    Avatar of motaku96
    Comment by motaku96
    09:33 30/09/2010 # ! Neutral (0)

    Wow, they are actually suffering for their currency getting stronger. Didn't know that was possible.

    So the GBC was the cheapest eh? That was a good system.

    Comment by Anonymous
    09:52 30/09/2010 # ! Neutral (0)

    lmfao had to laugh at the title alone, the chart only made it more hilarious
    I like Nintendo(not much recently) but that is way too funny

    Comment by Anonymous
    19:12 29/09/2010 # ! Neutral (0)

    That's not that sharp difference considering difference in prices between GBA and DS, and between DSL and DSiLL.

    Comment by Anonymous
    19:10 29/09/2010 # ! Neutral (0)

    well 220 € is pretty cheap just to remind me what the NDS cost when it came out ^^

    Avatar of Nekomancer
    Comment by Nekomancer
    23:26 29/09/2010 # ! Neutral (0)

    When they change price to Euros, they usually just change symbol so expect 300Euro price.

    Avatar of alidan
    Comment by alidan
    18:56 29/09/2010 # ! Neutral (0)

    im here to just give my opinion and ill leave.

    for the first 3d all in one system
    for probably the first portable 3d movie player
    a 3d camera, the first many will own, possibly a movie take too.
    for a hand held that has graphics on par with the wii, but 3d and portable
    and for a system that has a remake of zelda oot, what is considered by many, the best game of all time.

    you know, 300$ seams all right when that is all said.

    look at the ds library, if i'm right the system is backwards compatible.

    now look at what was announced for the 3ds, and is a known, oot.

    like i said, 300 isnt looking that bad

    Avatar of Chen-04
    Comment by Chen-04
    19:01 29/09/2010 # ! Neutral (0)

    You can put it that way, but you can also say 300$ for a new game boy that won't play old (around 1990) game boy games.

    Comment by Anonymous
    19:12 29/09/2010 # ! Neutral (0)

    yes it can.
    3DS will have gameboy and GBA virtual console

    so basically, you can play every ninty's handheld based game with it :)

    *not to mention that there's a posibility for nes/snes VC also

    Avatar of alidan
    Comment by alidan
    20:29 29/09/2010 # ! Neutral (0)

    i have every game boy game worth playing, a snes game boy player, and 2 working game boys.

    i can also emulate gameboy on up games too, even gba, even though i have every gba game i emulate, some games just work so much better on a bigger screen.

    i got a ds because i cant emulate ds games, and even if i could, i would rather play them on a real touch screen than dick around with a mouse.

    Avatar of starsplash
    Comment by starsplash
    20:07 29/09/2010 # ! Neutral (0)

    If this is true, then yes, 300$ might be ok. I still wouldn't buy this for 300$. I still have my old game boy

    Avatar of DoubleX31
    Comment by DoubleX31
    21:01 29/09/2010 # ! Neutral (0)

    You can tell alidan is a Nintendrone.

    When the PSP was $250, approximately $100 more than the DS, alidan screamed and bitched about how expensive it was despite being able to do more than a DS. And now? Well, as you can see...

    Comment by Anonymous
    22:54 29/09/2010 # ! Neutral (0)

    Do more than a DS?

    Don't you mean had better graphics than a DS...?

    Avatar of alidan
    Comment by alidan
    09:06 30/09/2010 # ! Neutral (0)

    no i was bitching that the psp has no second analogue stick, something im sure as fuck going to bitch about with the 3ds.

    and lets get this out of the way, im not so poor that 3-500$ is going to hurt me to spend on a new gaming device that will probably last me 2-3 years before i decide to get an upgraded model.

    and i do have a psp, i didnt get it day one, because i had to wait for really good games, and not just console ports.

    Post Comment »


Recent News

Recent Galleries

Recent Comments