School Named After Eroge Refuses to Change Name


“Sakuranbo Elementary School,” a new school which chose to give itself the same name as popular lolicon eroge brand, is refusing to change its name despite being informed of its namesake by a number of sources.

The school chose the name “Sakuranbo” (“Cherry”) based on the local cherry industry, but did not bother to run the most basic of Internet searches to see what else is using the name.

Had they done so, they would have discovered that their choice of “Sakuranbo Shougakkou” is already the name of an eroge brand centred on providing adult games of interest to lolicon erogamers.

The unfortunate choice was widely reported when it became apparent, and soon parents began to call for a new name.

The local mayor is having none of it, and in a recent press conference for concerned parents vowed to go ahead with with the lolicon-friendly naming:

“If we were to change the name, on the contrary we would just be justifying the adult world.”

Just what kind of logic lead him to this conclusion is unclear.

The school is set to open in 2011.

Lesser cases of unfortunate naming have lead to changes – in 2007 Hyogo prefecture’s “Eichi Daigaku” (“Wisdom University”) changed its name to “Saint Thomas University” after it was pointed out that “eichi” sounds very similar to “ecchi,” and that the name is also used by an adult publisher.

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    Avatar of Utena
    Comment by Utena
    01:19 09/09/2010 # ! Neutral (0)

    It's a cute name, good for them for standing their ground.

    Though it will likely become a mecca for pedophiles.

    Comment by Anonymous
    01:19 09/09/2010 # ! Neutral (0)

    If it's based on the local industry then why should they have to change their name?

    Avatar of ntbxp
    Comment by ntbxp
    02:38 09/09/2010 # ! Neutral (+0.2)

    Because this name is used in eroge brand since 8 YEARS AGO, when mayor didn't thought even in construction of this school.

    And the Google.

    Imagine the situation: Mother seeing the site for school of his kids and find the eroge site with same name on top of google search.

    Comment by Anonymous
    00:50 09/09/2010 # ! Neutral (0)

    i just thought of a way to get schools to finaly get shut down lol just name them from some form of adult content lol

    Avatar of ntbxp
    Comment by ntbxp
    23:19 08/09/2010 # ! Neutral (0)

    Now they need to guarantee the name is not able to be normally used by school.

    What about using hexadecimal instead of words?
    Like 9A24F0 High School, or FA1F5B Junior high school...

    What a shit. It is same of take care of not making a plagiarism of something what still did't exist!!

    Avatar of Shizu's Waki Obsessor: MaidNiac
    23:03 08/09/2010 # ! Neutral (0)

    Good move, sir~ That school sign shall be included in ..

    Avatar of Barbarian of Gor
    Comment by Barbarian of Gor
    23:21 08/09/2010 # ! Neutral (0)

    It's good they flipped the birdie to these "Panickers"...

    The people doing much of the damage to modern society, or rather the enablers, are the "Reactionaries". People who care nothing about anything, till it affects them or the media drums up an "OUTRAGE!!!" then they want to spend any amount of money and force to crush it dead.

    And they do their damage not just so much for supporting unjust and ridiculous laws, but that "Moralist Panderers" use them for campaign work, peanuts (compared to giant corporation) $ funding and the few votes they legitimately receive. In the USA they've won tremendous ground with those people, relying in part on an apathetic public to not vote as much so blocks of these "Reactionary Moralist" minorities can be counted on to tip the scales in tight elections, as long as the drums of "Panic!" are beaten.

    And they vote for "Good Christian" or whatever candidates that even a superficial check reveals connections to secret societies and a personal life that makes the average pornographer look moral.

    Avatar of Icy-nee-san
    Comment by Icy-nee-san
    00:50 09/09/2010 # ! Neutral (0)

    Quick! Someone have a child, move to Japan, and send said child to that school!!

    Comment by Anonymous
    02:29 09/09/2010 # ! Neutral (0)

    Typical media overreaction, this isn't just limited to Japan.

    It's RETARDED that the entire spectrum of possible porn/H-related names or titles are forever soiled just because porn exists.

    Grow up, people. And good for that mayor.

    Comment by Anonymous
    23:33 09/09/2010 # ! Neutral (0)

    The tentacles of Political Correctness strikes again!

    Comment by Anonymous
    20:24 09/09/2010 # ! Neutral (0)

    Well, it seems my fun time is over...

    Comment by Anonymous
    12:28 09/09/2010 # ! Neutral (0)

    Once again we will burn the school at night or change its name. This is equality now.

    Comment by Pyrus
    10:17 13/09/2010 # ! Neutral (0)

    That principal wants everyone to understand that a name is what you make of it. He wants you to believe that he'll run the school so well, that you'll all forget about that other sakuranbo and think only of his school.

    Comment by Anonymous
    13:55 10/09/2010 # ! Neutral (0)

    It's precisely how some of the comments here are creepy and pedophiliac in nature that these moral issues come out in the first place. If you morons stop letting your kiddyfucker sides go out whenever news articles like this are posted anywhere in the web, then there wouldn't be as many stupid issues like this.

    Avatar of Master Evil The Return!
    12:10 10/09/2010 # ! Neutral (0)

    *face palm* another over protective overacting parents and citizens, sigh, panic is such a pain in the ass.

    Comment by Anonymous
    12:27 09/09/2010 # ! Neutral (0)

    This a person from Equality Now here. We will change the name of the at school or we will burn it at night when there is no one there. That's all.

    Comment by Dark Mage
    11:57 09/09/2010 # ! Neutral (0)

    Will they have an electric fence to keep Pedo Bear out?

    Avatar of PrinceHeir
    Comment by PrinceHeir
    06:53 09/09/2010 # ! Neutral (0)

    what the hell? it's a fucking name O_O

    Comment by Tenno Seremel
    05:09 09/09/2010 # ! Neutral (0)

    I can imaging what will happen with Sakuranbo Shougakkou's director(?) in the future games. Could be pretty fun.

    I don't see any problem with the name personally. It's not like they created a new game company with this name.

    Comment by Anonymous
    04:32 30/09/2010 # ! Neutral (0)

    “If we were to change the name, on the contrary we would just be justifying the adult world.”


    Comment by Anonymous
    17:48 08/09/2010 # ! Neutral (0)

    Japan is so full of crap, I would say. Who cares if there is a porn PC game named "Cherry"? It's a fucking fruit name, not trademarked as a porn term. Get a life, fuckers.

    Comment by Anonymous
    01:36 09/09/2010 # ! Neutral (0)

    As for giving the name of the fruit in Japan to the school, it is not usualness.
    Therefore, everyone thinks that it is strange.
    Moreover, everyone is interesting because it was the same name as eroge.

    Avatar of Eddyak
    Comment by Eddyak
    22:44 08/09/2010 # ! Neutral (0)

    Why's this guy rated down? He makes a perfectly good point. Who gives a shit if two things coincidentally have the same name?

    Unless the principal made that decision knowing about the eroge, in which case we'd better start worrying.

    Comment by Anonymous
    01:38 09/09/2010 # ! Neutral (0)

    Exactly my point, thank you.

    Avatar of Rezz
    Comment by Rezz
    17:39 08/09/2010 # ! Neutral (0)

    I think there might be a translation error? The mayor's statement would seem perfectly logical to me if he had said "acknowledge" instead of "justify", as he would be making an argument akin to those against affirmative action; AA being an acknowledgement that "race" is true rather than being anti-racism.

    Or are those two words similar enough and I'm just nitpicking?

    Avatar of Dia
    Comment by Dia
    20:01 08/09/2010 # ! Neutral (0)

    It would sound better but still stupid. It's not like you can name your school Holocaust Academy because otherwise you'd be justifying the holocaust... (I'm sorry for using the nazi card, but it's the perfect example of people getting upset when you use names related to them)

    Comment by Anonymous
    17:53 08/09/2010 # ! Neutral (0)

    They should just change the name

    End of story

    Avatar of ntbxp
    Comment by ntbxp
    23:21 08/09/2010 # ! Neutral (0)

    They who? The school or the Doujin group?

    Avatar of alidan
    Comment by alidan
    18:25 08/09/2010 # ! Neutral (0)

    so a eroge used sakurabo as a school name? who gives a fuck, its 1 word.

    Comment by Anonymous
    18:13 08/09/2010 # ! Neutral (0)

    Maybe they should change it to Cherry blossom....oh wait ...that wold probably be interpreted as vaginal defloration

    Avatar of Niegol
    Comment by Niegol
    18:06 08/09/2010 # ! Neutral (0)

    The only purpose words exist is so that we can identify specific subjects, items, people etc. They don't mean anything, they don't symbolize anything, they don't do anything at all! They just exist as a means of identification. NOTHING else!!!

    Comment by Anonymous
    20:37 08/09/2010 # ! Neutral (0)

    Actually, words exist to form the basis of a language for communication. Attaching meaning to words comes naturally in the process. Words on their own, however, aren't a "means of identification".

    Comment by 666
    17:35 08/09/2010 # ! Neutral (0)

    I like cherries so much!

    Avatar of Schrobby
    Comment by Schrobby
    01:04 09/09/2010 # ! Neutral (0)

    Cherry caek! ^_^

    Avatar of softbanker
    Comment by softbanker
    17:20 08/09/2010 # ! Neutral (0)

    Being the Principal, teacher or even a janitor there would be a lolicon dreams cum true.

    Avatar of Bakamoichigei
    Comment by Bakamoichigei
    17:18 08/09/2010 # ! Neutral (0)

    This has so much potential for going horribly wrong...

    Avatar of GREW
    Comment by GREW
    17:17 08/09/2010 # ! Neutral (0)

    A place where a 2D loli-fan can see how a 3D loli.
    And to make it easy: Same name.

    Good Job!

    Avatar of yuriphoria
    Comment by yuriphoria
    17:45 08/09/2010 # ! Neutral (0)

    That's stupid, Sakuranbo Shougakkou is a beautiful name for a school, what's the harm of it being the same as an eroge brand?

    Indeed if he obliges he's basically stating that the eroge brand has priority and exclusivity over the name.

    Avatar of Schrobby
    Comment by Schrobby
    01:01 09/09/2010 # ! Neutral (0)

    Considering a web search will result in 99% of the hits pointing towards the ero brand, yes, it should have priority. This is bound to be messy, and I'm going to enjoy it. ^_^

    Comment by Anonymous
    01:53 09/09/2010 # ! Neutral (0)

    Sakuranbo is actually an argot of loli on the net.

    Comment by Anonymous
    02:24 10/09/2010 # ! Neutral (0)

    You actually have to google image search for "さくらんぼ小". Then you'll understand :p

    Comment by Anonymous
    13:45 14/09/2010 # ! Neutral (0)

    Understand what?
    I just did Google image search for "さくらんぼ小" and found
    stationary, lot's of cherries (both real, candy, jewellery, and others) and a few unrelated pictures, but nothing related to the eroge in the first few pages.

    Comment by Anonymous
    10:52 09/09/2010 # ! Neutral (0)

    Sakuranbo comes up with music on the first page of google Australia

    Avatar of PewPewPew!
    Comment by PewPewPew!
    17:34 08/09/2010 # ! Neutral (0)

    They better put up good security measures,because perverts and predators might think of the school as a place where to pop some loli-cherries...

    Avatar of liuaiez8
    Comment by liuaiez8
    10:07 09/09/2010 # ! Neutral (0)

    Some people may think that there're
    secret meals full my loli cherry,if you can find them,
    just enjoy them

    Avatar of Jigsy
    Comment by Jigsy
    17:15 08/09/2010 # ! Neutral (0)

    Good for them.

    It's just a name, parents need to stop getting so worked up.

    But I'm sure Equality Now will stick their noses in sooner or later...

    Comment by Anonymous
    10:47 10/09/2010 # ! Neutral (0)

    Agreed. Just a name. And the fact that it means cherry is actually very nice!

    Comment by Anonymous
    10:50 10/09/2010 # ! Neutral (0)

    Fake moralism is fake. If your name is the same of a pornstar it doesn't make you any more or less slutty. It's all about your attitude and your core values.

    Avatar of PewPewPew!
    Comment by PewPewPew!
    17:38 08/09/2010 # ! Neutral (0)

    “If we were to change the name, on the contrary we would just be justifying the adult world.” => The guy's got a point. morality fags really are the world's pain in the ass.Even the most innocent names are given a perverted meaning in their books just because the name is similar to an eroge maker's one.Can any government out there just put a sock up theirs to shut them up?

    Avatar of Klingengeist
    Comment by Klingengeist
    08:27 09/09/2010 # ! Neutral (0)

    Humans are stupid and the japanese are no exception...
    In this case the parents are...

    Avatar of Schrobby
    Comment by Schrobby
    20:13 08/09/2010 # ! Neutral (0)

    Yo dawg, I herd you like cherries so we named that elementary school over there Cherry. Now you can enjoy cherry while you enjoy cherry.

    Avatar of PewPewPew!
    Comment by PewPewPew!
    21:31 08/09/2010 # ! Neutral (0)

    At the moment I suddenly thought that what if Hugh Hefner or someone similar to him in Japan is the principal of the elementary school in question? That should make sense in how the school's name came to be.

    Avatar of Yoshii-kun
    Comment by Yoshii-kun
    19:17 08/09/2010 # ! Neutral (0)

    The lolis coming out will be as fresh as cherries then. REALLY fresh xD

    Avatar of Schrobby
    Comment by Schrobby
    00:56 09/09/2010 # ! Neutral (0)

    Yummy cherries, who doesn't like them?

    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    23:19 08/09/2010 # ! Neutral (0)

    fresh, poppable...




    Comment by Anonymous
    10:55 09/09/2010 # ! Neutral (0)

    I'd pop them cherries....

    Avatar of Shippoyasha
    Comment by Shippoyasha
    19:52 08/09/2010 # ! Neutral (0)

    Funny thing KrazedLumberjack, is how kindergartners already attend classes labeled as Ichigo (Strawberry), Ume (Plum) and Momo (Peach).

    Sickos can make all sorts of bad taste jokes on those alone.

    Avatar of Schrobby
    Comment by Schrobby
    00:59 09/09/2010 # ! Neutral (0)

    Strawberry licking... mmmmh. ^_^

    Comment by Anonymous
    10:58 09/09/2010 # ! Neutral (0)

    Well.. first you plant the seeds then
    you've gotta wait till the seed grows into a cherry. Then you've gotta pop the cherry.

    Avatar of PewPewPew!
    Comment by PewPewPew!
    22:23 08/09/2010 # ! Neutral (0)

    fertilize and nurture them first before you harvest them. :D

    Avatar of Yoshii-kun
    Comment by Yoshii-kun
    22:04 08/09/2010 # ! Neutral (0)

    Allow me to start off with one;

    Time to harvest some fruits! xD

    Avatar of Shippoyasha
    Comment by Shippoyasha
    17:49 08/09/2010 # ! Neutral (0)

    It'd be more controversial if the word "Sakuranbo" wasn't such a widely used wording. If it's something much more specific like "Playboy school" then we have a true problem. lol

    Kudos to the school for standing their ground.

    Comment by Anonymous
    18:02 08/09/2010 # ! Neutral (0)

    If I was a father and I lived there, I would have my daughter enrolled in that school.

    Comment by Anonymous
    10:59 09/09/2010 # ! Neutral (0)

    If I was a neet living in Japan living close to there, I would stalk your daughter going to that school.

    Avatar of Artefact
    Comment by Artefact

    At least they aren't trying to get the eroge brand to change its name, though I expect they have considered it.

    Avatar of PewPewPew!
    Comment by PewPewPew!
    17:31 08/09/2010 # ! Neutral (0)

    Prepare the anti-Agnes Chan defenses and brace for impact!

    Comment by Anonymous
    01:05 09/09/2010 # ! Neutral (0)

    ah that's an invitation to child molesters ^o^

    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    23:16 08/09/2010 # ! Neutral (0)

    Several schools naming themselves based on eroges... coincidence!? Naaaw... :3

    Comment by Anonymous
    07:07 09/09/2010 # ! Neutral (0)

    The hardcore otaku are probably surveying the area already.....or they're trying to sneak in by getting janitorial jobs.

    Avatar of TNinja
    Comment by TNinja
    18:27 08/09/2010 # ! Neutral (0)


    First come first serve I guess. They wouldn't react if the SCHOOL were the first to grab the name.

    I mean, it's "Cherry". Dauuuuh.

    Avatar of Schrobby
    Comment by Schrobby
    20:09 08/09/2010 # ! Neutral (0)

    All ero gamers will send their kids to that school. This is marketing genius! ^_^

    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    23:17 08/09/2010 # ! Neutral (0)

    I think devs have no probs with dat, I mean where do they find seiyuus then.

    Comment by Anonymous
    21:45 08/09/2010 # ! Neutral (0)

    The only problem is that no matter how hard they fap to their ero games, to make kids they need a real woman.

    Avatar of Cypherous
    Comment by Cypherous
    21:48 08/09/2010 # ! Neutral (0)

    Indeed, the name fits the area and its actually a fairly cute name for a school, but there are always people who when given a new name for something immediately google it and look for the indecent or crude references just to complain about something, those people need to GTFO really :(

    Comment by Anonymous
    01:47 09/09/2010 # ! Neutral (0)

    I agree fully with you Cypherous. It is a good name for the school. Personally, If I lived in the area, I'd send my son and daughter there without any worry.

    The name of the school means nothing (unless it's obviously a perverted name), so long as it has a good reputation and is a safe learning environment.

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