US Retailers “Don’t Want Anime Games”

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A company involved with localising Japanese games for the US has publicly lamented the fact that US retailers refuse to carry games which insist on substituting Chinese cartoons for the sort of manly testosterone dripping beefcakes Americans apparently love so dearly.

Xseed, the localisers for Japanese RPG Zwei, report that “retailers aren’t too crazy about the cutesy graphics, which makes our job a little more difficult.”

In an earlier update they mourn the fact that US retailers apparently refuse to stock insufficiently manly games:

“We do take game requests, but games based on anime are very difficult to do – unless it’s a Dragon Ball or Naruto title, retailers refuse to carry them.”

Japanese publishers and US retailers seem to agree – American gamers simply hate anime.

Obligatory “east vs west” cover comparison:

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    Avatar of Ciscotaku
    Comment by Ciscotaku
    07:47 09/08/2010 # ! Neutral (0)

    fuck, if this keeps going on, we're gonna start missing on JRPGs (tales series) and so on. it'll suck

    Avatar of araradude
    Comment by araradude
    07:52 09/08/2010 # ! Neutral (0)

    But hey, even if they do make it to your shores, you will be playing as a buncha Hercules & Xena parties anyway...

    Avatar of Schrobby
    Comment by Schrobby
    08:06 09/08/2010 # ! Neutral (0)

    Retailers may be idiots, but they are not dumb enough to waste profits. If they can make money with something they will sell it.

    Show them what you want and they will deliver.

    Comment by Anonymous
    08:45 09/08/2010 # ! Neutral (0)

    How do you Show what you actually want, when you can't buy what you want?

    The Problem is that Retailers look at Salesnumbers and not at what a "few" People on the Internet say, or are you suggesting to Import Games from now on?
    Like... Millions of People Import Idolmaster now, and ditch Gears of War 3 for it D:

    And then the Millions who bought Idolmaster spam the Epic Forums with: "WI DUN' WAN MANLEH SAUSAGES GIEF UZ ANIMEBEWBS!!!oneleven1"

    Avatar of Aliaus
    Comment by Aliaus
    08:56 09/08/2010 # ! Neutral (0)

    holy shit my heart stopped when i saw that OP pic and thought that would be the next Gears of War

    Avatar of Canadane
    Comment by Canadane
    08:56 09/08/2010 # ! Neutral (0)

    It's sad that retailers don't cater to everyone, but I'll admit that the anime loving gamers don't make up the biggest market share. It's the "bros" who shoot up some halo during a party or something. Money talks.

    Comment by Anonymous
    09:13 09/08/2010 # ! Neutral (0)

    Holy shit they did that with Ys !!!!!!!!!

    Nooooooooooooooooooooooo!!!

    But if they do hentai games it would sell like gas on fire!

    Avatar of MasterYuke
    Comment by MasterYuke
    10:15 09/08/2010 # ! Neutral (0)

    "retailers aren’t too crazy about the cutesy graphics"

    BUT THE PLAYERS ARE!!! We need some updated retailers that know what games are good and what are bad, not biased by where it was made!

    Comment by Anonymous
    10:48 09/08/2010 # ! Neutral (0)

    @ Aliaus

    I'd so play Gears of War if that was the mnain char.

    Comment by Anonymous
    12:41 09/08/2010 # ! Neutral (0)

    @10:48

    As would I... the only game I can deal with beefy space marines in is Starcraft 2, and that's mostly because they're caricatures of the common stereotypes mixed with a dash of the wild west.

    Avatar of Ray
    Comment by Ray
    13:00 09/08/2010 # ! Neutral (0)

    Games like Persona 3, 4, BlazBlue, and even Street Fighter, Tekken, Final Fantasy, Devil May Cry, Disgaea, and Kingdom Hearts beg to heavily differ. All of these have anime influence.

    All of these games have had critical acclaim, and have been very successful in the US market. And "Macho" protagonists? Oh so Vaan all of sudden grew a pair out of that pansy ass?

    Avatar of Petori
    Comment by Petori
    14:51 09/08/2010 # ! Neutral (0)

    @Ray the point of this article is that they don't want "games based on anime". That doesn't include those you mentioned because they're not based on any anime. They might have some influence but that's not even near anime based.

    Avatar of Alexeon
    Comment by Alexeon
    14:57 09/08/2010 # ! Neutral (0)

    Vaan growing a pair? Dont be ridiculous. Laharl and his female aversion is more manly than Vaan.

    Avatar of Pertamax
    Comment by Pertamax
    15:52 09/08/2010 # ! Neutral (0)

    @ray

    when you mention kingdom hearts, i began to imagine donald duck with muscles

    Avatar of TehBoringOne
    Comment by TehBoringOne
    17:01 09/08/2010 # ! Neutral (0)

    Guilty Gear, Street Fighter are exceptions in that they have manly protagonists. Or what do Sol Badguy, Ryu and Ragna the Bloodedge look like you? Pansies? Devil May Cry is another good example.

    Then again, they are games made with a much wider scope. They have something for everyone.

    Manly men: There.
    Pansies?: There
    Cute characters: There (Street Fighter doesn't, unless you go for Sakura)
    Good music: There (Mixed package in Street Fighter 4's case by some opinions)
    Hot females: There

    Comment by Anonymous
    19:20 09/08/2010 # ! Neutral (0)

    I fail to see what was so manly about mario brothers and zelda. How about super smash brothers?

    Makes you wonder what they think is 'manly' when being on the computer or console isn't exactly something a woman can't do. Oh wait, crime for killing intangible human.

    Comment by Anonymous
    12:06 10/08/2010 # ! Neutral (0)

    HATE THE PART WHERE THEY WESTERNIZED Nier... SHEESH

    Avatar of Phoenix Firebane
    Comment by Phoenix Firebane
    06:15 11/09/2010 # ! Neutral (0)

    19:20 uhm i wonder what could possibly be manly about Mario... hmm he is a plummer which is the manliest job right after LUMBERJACK and he is italian which in america is synonymous to being womanizing asshole. Yep I can definitely imagine mario crying after each turtle he brutally disembodies.

    Comment by Anonymous
    12:05 10/08/2010 # ! Neutral (0)

    Simple solution... West games belongs to the West while East games belongs to the East... Darn Westerners keep getting the stuff from the East they don't want!!

    Comment by Anonymous
    07:44 11/09/2010 # ! Neutral (0)

    like systems and televisions to play them on

    Avatar of TNinja
    Comment by TNinja
    07:54 09/08/2010 # ! Neutral (0)

    Look. I just want the games to maintain their original arts. I don't give a fuck shit monkey dump about how it looks like, just give me the unedited originals goddammit!

    Avatar of Yuki
    Comment by Yuki
    08:13 09/08/2010 # ! Neutral (0)

    ..and voices. Most dubs are horrible IMHO. D:

    Comment by Anonymous
    08:44 09/08/2010 # ! Neutral (0)

    and I think most are good, but i'm not a japanophile either.

    Comment by Anonymous
    09:02 09/08/2010 # ! Neutral (0)

    like this?
    http://www.youtube.com/watch?v=8pD83hmKjr0

    Avatar of TNinja
    Comment by TNinja
    09:04 09/08/2010 # ! Neutral (0)

    God, voice acting for dubbed games must be an easy paid job. They're not even trying.

    At least pick the right people for the work.

    Comment by Anonymous
    09:34 09/08/2010 # ! Neutral (0)

    Dub quality depends on the game, and the actors. They are not universally horrible things.

    Avatar of FallsfromGrace
    Comment by FallsfromGrace
    09:46 09/08/2010 # ! Neutral (0)

    I've found that most portable games have pretty bad dub va, persona 3 an obvious exception, it started out on a home console but they have added a lot to it and maintained the standard.

    All down to the studios responsible and expected sales I guess.

    I would rather have no va than bad va, especially if you can't turn it off.

    It must be cheaper to not dub and just keep the original voices.

    Comment by Anonymous
    10:01 09/08/2010 # ! Neutral (0)

    Key in Point:

    David-Fucking-Hayter.

    The Metal Gear Solid series is the only series that I know of that has great dubs...

    The .//hack games weren't that awful either...

    Comment by Anonymous
    10:03 09/08/2010 # ! Neutral (0)

    You know, since the originals are in japanese, and they are going to do dubs (if they sell it here) anyhow, why not just add english dub, english sub to the options that you can turn on and off? They can probably charge an extra 10 for it or so.

    Comment by Anonymous
    11:06 09/08/2010 # ! Neutral (0)

    Trinity Universe has the option to have Japanese voice acting and English subs. It's the first JRPG I've seen to do that in America.

    I wish they would all do that, BluRay has enough room.

    Avatar of Takumi
    Comment by Takumi
    12:09 09/08/2010 # ! Neutral (0)

    http://www.youtube.com/watchv=8pD83hmKjr0
    Holy fucking crap,wtf is this?Cant they notice how bad the VA was after?Seems they pick random people on street,pay some bucks and record in 2 3 days and call a go...
    Tales of eternia had a terrible dub too with the main character talking with a mood of a zombie,but this chaos head,is just wow...

    Comment by Anonymous
    12:43 09/08/2010 # ! Neutral (0)

    "Trinity Universe has the option to have Japanese voice acting and English subs. It's the first JRPG I've seen to do that in America."

    if thst is the first game you've seen with dual language VO options, you haven't been paying attention. Almost ALL NIS america games have dual audio options, and they've been doing this since the Original release of Disgaea.

    Comment by Anonymous
    12:53 09/08/2010 # ! Neutral (0)

    SquareEnix should have been doing this since Final Fantasy X was released, but apparently someone implanted the idea in their heads that any trace of Japan in a JRPG will destroy sales, and so they've done their damnest to scrub any signs of Japanese culture or language from their games.

    And then of course we hit the era of blu-ray with Final Fantasy XIII where they really have no excuse, at which point they create one saying the XBox 360 and PS3 versions have to be identical. Since the XB version already uses multiple DVDs, they can't afford the space, and thus no extra language track on either. Seriously, fuck that shitty port. You really have to wonder what other compromises they made to the PS3 version to get that game looking and working even remotely close on the 360.

    They've got one last chance with FF Versus 13 to make a decent game, and if they fuck it up, I'm done with their company.

    Comment by Anonymous
    01:18 11/08/2010 # ! Neutral (0)

    It would seem that outside of those who have an interest in anime or Japanese culture, the remaining majority almost seem to have an aversion to such things.

    Avatar of TheBeast
    Comment by TheBeast
    12:17 11/08/2010 # ! Neutral (0)

    that's because david hayter is one bad mofo.

    Avatar of TheBeast
    Comment by TheBeast
    08:21 09/08/2010 # ! Neutral (0)

    in game design school the second thing they taught us right out of the gate, was that if you think you know what everyone wants, you are already going down the wrong path... the first thing was of course, "keep it simple stupid!(or KISS)"

    this pretty much implies that your own tastes may match up with some other people, but there is always someone who would prefer something else.

    if any one is curious, KISS is basically about the designing of games. don't try to make lots of systems that you will have to integrate seperately as opposed to the template system, which streamlines the game mechanics and results in the same performance.

    Comment by Anonymous
    19:13 09/08/2010 # ! Neutral (0)

    KISS isn't a game design thing... it's a general design thing that goes back a long way. Wherever things are being designed, KISS is a rule you'll hear. Unneeded complexity isn't a good thing for design unless you're trying to create Art instead of designing something for use. And even in Art, too much complexity can ruin what you're doing.

    Avatar of MikuComplex
    Comment by MikuComplex
    14:35 09/08/2010 # ! Neutral (0)

    http://www.youtube.com/watch?v=RMi0z75mTu8&feature=related [http://www.youtube.com/watch?v=RMi0z75mTu8&feature=related] Cannot be unheard... Even if there are some good undubs, I still say leave it in its original state, whether its japanese, american, russian, heck whatever the native language is, leave it the fuck alone and just ad subs. Lazy americans should at least start reading some subs since some of them are alergic to books anyway... (like the retailers, it seems).

    Avatar of Yuki
    Comment by Yuki
    08:16 09/08/2010 # ! Neutral (0)

    Actually, we've already been missing on some great games do to this. Take Super Robot Taisen or Another Century's Episode for example. But did that stop me? Noooo~ And neither will it stop other gamers as well. It's just a matter of looking for the right way (which varies individually) to get our hands on it.

    In short: Screw the local companies. Let's just directly support the mother-of-all-awesomeness companies that are in Japan instead.

    Comment by Anonymous
    05:22 10/08/2010 # ! Neutral (0)

    actually, Super Robot Taisen doesnt see alot of western releases cuz of licensing issues for all the different included series

    Avatar of Max51
    Comment by Max51
    08:22 09/08/2010 # ! Neutral (0)

    A good way to get past this is to make the games dlc, or sell them online and ship, but doing it like this isn't really good since people tend to want to buy it in stores, and it will be hard to publicize it...

    Avatar of Azure Xuchilbara
    Comment by Azure Xuchilbara
    08:34 09/08/2010 # ! Neutral (0)

    Worse comes to worse, 3rd pary sellers like Amazon and Play-Asia, or even the game companies themseleves will be our salvation...

    Take NIS and their online store for example...

    I buy all their games directly from their Rosenqueen website~

    What game companies should do is keep the voice-acting, change the text to english and sell it to those who love and appreciate anime games...

    F*ck Gamestop, F*ck the retailers who don't want them, and f*ck the insecure fools who are with the rest of these mindless, testosterone fueled jock-bastards closet-homos...

    I mean, I love beefy hunks and GAR male characters, but I also love cute, silly lolis/anime girls and hell, even some certain pokemon and digimon species...I'm a greedy bisexual hentai fiend after all...

    My point is...Direct buy from the companies themselves, providing it is localized (just the text, keep everything else Japanese and unedited for American and western family...To hell with family values when it's a videogame)...

    Comment by Anonymous
    12:11 09/08/2010 # ! Neutral (0)

    Amazon and Play-Asia aren't enough. Games need to sell hundreds of thousands of copies to break even. For that, they need to reach out to more casual fans through retail chain stores.

    Comment by Anonymous
    16:44 09/08/2010 # ! Neutral (0)

    Simple solution. Make the games cheaper. Fuck graphics, go for gameplay. Games don't need to impress for a few seconds, they need to be fun for years to come. *goes playing some zelda for n64*

    Comment by Anonymous
    23:22 12/08/2010 # ! Neutral (0)

    that's why i love blizzard games

    Avatar of Phoenix Firebane
    Comment by Phoenix Firebane
    06:20 11/09/2010 # ! Neutral (0)

    23:22 blizzard games are made in tens of years and cost hundreds of millions of dollars... at least the latter ones do.. :P

    Another solution would be to just release the game source together with the game so that fansubs can translate and subtitle them and upload them on isohunt and piratebay

    Comment by Anonymous
    12:34 09/08/2010 # ! Neutral (0)

    Fucking right

    Avatar of ntbxp
    Comment by ntbxp
    09:00 09/08/2010 # ! Neutral (0)

    Here some reactions of japaneses about it.
    http://blog.livedoor.jp/dqnplus/archives/1521898.html

    7 (They have rotted eyes.)

    8 (Good. Moe should be a japanese exclusive closed culture. )

    10 (Natives brains dont accept symbolism.)

    11 (They are junior high school kids what think real and violence is adult.)

    13 (Just turn it musculous when release it oversea.)

    19 (When exporting it turn all female character in MGS4 graphic's Merril(?).)

    23 (Transform only the package to realistig draw as they like it.)

    25 (What a "Third world country delays for some half century from us.")

    26 (It is not being so accepted in japan too.)

    27 (Before I tried some of them, when I saw a anime draw I felt sick.
    I think If you don't have a occasion(chance?) it is unnable to be accepted.
    In oversea this occasion is close to none.)

    28 (Muscle gorilas = Real? LOL)

    30 (I feel sick when I see a draw like american cartoon.
    I lose willingness while playng a flashgame with it.)

    32 (I understand about Anime drawing being unnaceptable.
    But I can't understand being happy with purely nasty Oblivion's graphic.*)
    *Refering about the FACE of characters being UGLY at Oblivion.

    38 (The anime otaku of oversea's ice age still continues...)

    41 (Oblivion face is NASTY!!)

    43 (Their beautiful woman is what we says about old rag.)

    44 (It is not about what is better.)

    45 (Oversea's graphic is a nasty 3D avatar isn't it?
    I think they have a different brain structure.)

    49 (So stop playng hentai games.)

    52 (Their real world have too much fats.
    Turn all chara to fat persons before complaint it.)

    55 (World only with muscled guys = real? Say it before hang down your obesity rate.)

    57 (I prefer real but the girls have to be cute.
    What the f* is that modeling what you want to punch off!?)

    60 (You don't need to accept it. But don't intervent to us.)

    Avatar of The Kiss
    Comment by The Kiss
    10:39 09/08/2010 # ! Neutral (0)

    45 and 55 made me lol so hard!

    From those two I think I can gather that there must be a relation between being fat and overcompensating by having overly "macho" men in most Americans.

    I'm an American... am thin/slim/svelte... and don't feel threatened by playing cutesie graphics with lolis featured as main characters.

    I feel odd now.

    Comment by Anonymous
    10:54 09/08/2010 # ! Neutral (0)

    It's the middle of the road people that have it bad with stuff like this. I, for one, am overweight (not like 500 lbs, but still) and would like to have more muscle as well, but I prefer games with good looking graphics and a good story. That said, I'd much rather look at a cute girl than 500lbs of pure muscle -_-

    Comment by Anonymous
    19:49 09/08/2010 # ! Neutral (0)

    Yeah, I figure that if I'm going to be looking a character for an entire game, give me a pretty woman (and not the "sexy" types you typically see in American games... a woman that's not an oversexed piece of skank)... cute will do as a second choice (loli isn't really my thing, but it's better than many other options). The irony is when you see players that refuse to play with those characters out of some homophobic fear that they're not manly enough... so they precede to play with characters that are huge pieces of homoerotic beefcake instead. Which, I suppose, is fine if you're still a prepubescent boy.

    Avatar of MikuComplex
    Comment by MikuComplex
    14:50 09/08/2010 # ! Neutral (0)

    And as harsh they may sound, they are absolutely right...

    Comment by Anonymous
    11:14 09/08/2010 # ! Neutral (0)

    that's soo untrue I am an American. I love anime and gaming =_= and love cute games too stupid retailers

    Comment by Anonymous
    11:29 09/08/2010 # ! Neutral (0)

    If anything, losing the Tales series is like finally winning against cancer. Stop playing that shitty JRPG franchise.

    I don't really care either way, smart people use Amazon & other online sites. Unless Kmart is having much better deals for games I want, I never step into a store for games anymore.

    Comment by Anonymous
    12:55 09/08/2010 # ! Neutral (0)

    lol@ you sir.

    Avatar of MikuComplex
    Comment by MikuComplex
    14:39 09/08/2010 # ! Neutral (0)

    I really hope they won't stop releasing the new Ys remakes for the PSP...

    Avatar of Shippoyasha
    Comment by Shippoyasha
    15:13 09/08/2010 # ! Neutral (0)

    I hope there are more stalwart proponents of western culture like Atlus and NIS to keep pushing for ports no matter what.

    Not every company or retailer believes in the nonsense in that article.

    Comment by Anonymous
    00:01 10/08/2010 # ! Neutral (0)

    What was the last anime video game that wasn't horrendous?

    To this day they're all pretty god damn half assed and just a way for them to make a "quick buck" from the franchises name..

    Anime's based on games don't count either..

    Comment by Anonymous
    00:46 10/08/2010 # ! Neutral (0)

    i wonder if the japanese play the shitty games based on american movies, they are the same type of shoveled out bullshit









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