Strike Witches 2 “$50 an Episode”
- Categories: Anime, News
- Date: Jul 7, 2010 02:45 JST
- Tags: DVD Extras, Kadokawa, Lolicon, Marketing, Moe, Otaku, Strike Witches
The pricing for the Strike Witches 2 discs has been announced, and even desperate lolicon are aghast at the pound of flesh demanded for each episode of government approved loli pantsu/nopan goodness.
The Blu-ray limited edition (and there is no normal Blu-ray edition) is to retail at ¥9,240, whilst the lowly DVD can be had at ¥7,665 limited and ¥6,090 for the peasant edition.
There are 6 discs in total, suggesting 12 episodes for the series.
DVD prices for Japanese anime releases are normally kept high on the basis that total revenues are higher from selling a small number of hideously expensive discs to a tiny niche of creepy anime watchers than from selling a slightly larger number of cheap discs to the same tiny niche of creepy anime watchers – sound business sense it would seem.
However, even by these standards Strike Witches is commanding a premium – the same season sees BD editions of Amagami and Sekirei at ¥7,140, although Railgun seems to have it beat with a single $70 episode due.
Fortunately, miserly or bankrupt American pauper fans can perhaps expect an eventual overseas release at a fraction of the price.









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number one way to fight piracy is to make your product affordable so more people can buy it.
You sir voted up from me with that comment! :)
I agree completely. I wouldn't think less of anyone who gets this and other high priced anime off the internet with prices like that. You can buy full length blu-ray quality movies in the U.S. for a fraction of that cost.
The anime industry will have to go through dramatic changes eventually, but for now some companies would rather milk their biggest fans dry to keep up revenue.
The market for hollywood movies and the market for anime are completely different. Thinking that anime and hollywood movies should be sold at similar prices JUST BECAUSE THEY BOTH COME ON A DISK is just stupid.
Yeah,but not 4x the amount. That being said, I love this anime! So worth the money. I can't wait for a US release.
You know what else is stupid, otaku-kun?
Paying $100.00 for 40 minutes of a freaking cartoon! A FREAKING CARTOON!!
coz making a cartoon is as easy as swatting a fly.
i understand that YOU don't like animated drawing but please don't belittle other people (hard) work.
still, $100 is a lot for this anime, at least for me, pass.
P.S. and you know how ironic your post is, weaboo-"kun"
I just wish to point out that the hollywood movies have to make more money then anime, due to the budgets for the movies themselves. So by any logic those should be more expensive. Anime is just as expensive as it is because they are trying to gouge every penny they can from the idiots who WILL pay 100 dollars for 2 episodes of an anime. I had a hard enough time paying 100 dollars for the origonal FMA anime.
@gundam4ever2
You act as if you're going to pay these prices.
When it actually comes out internationally, it will come out much cheaper you know?
I agree.I was exclusive pirate for PC.But when I saw what Steam did...I started paying.
During the summer sale on steam, I spent more on games than I did in the last 2 years.
Not necessarily. The Strike Witches market is sufficiently small that even giving it away free would still mean only a tiny following. In these cases the best option may be to coax a portion of this small audience into buying at high prices, rather than offer low prices to a larger portion.
how about making normal dvd's normal priced but making the SE BD disks the price above? probalby the best way to make more money is to make it affordable to as many pockets as possible while keeping the reasons otakus' want it intact
The first season Strike Witches DVDs were Gonzo's best selling discs ever. They sold for around 6800yen each, but were produced very poorly. There wasn't even a paper insert inside the disc case let alone a book, and the plastic itself was very cheap low grade plastic. Really felt like they were made on the cheap. I know because I personally bought all six volumes. Blu-ray was already popular by then, but I assume Gonzo didn't have the money to release them.
The recommended price of the second season Blu-rays is expensive, but I see Amazon Japan has them for 6838 yen each. That's quite an improvement to me.
Very true. Anyone who claims that these companies would suddenly sell millions more discs and increase their profits tenfold by lowering the disc prices are absolute idiots. There is something called price elasticity, which basically tries to determine how much more or less a product will sell corresponding to a price increase or decrease.
For example, let's say you have a total of 100,000 people interested in buying your product, and only these 100k will buy it. Let's say that if you price the product at 6k yen, 60% of those people will buy it. For every 2k you lower the price of the product, 20% more people will buy it and vice-versa for increasing the price.
6k yen*60k= 3.6 million yen
4k yen*80k= 3.2 million yen
8k yen*40k= 3.2 million yen
As you can see, by lowering the amount of the product, you already lose some profit. Anime like Strike Witches or any other late-night anime has a very small market. And like Artefact said, even if you gave it away for free, still only those 100k or so people will take it.
These companies have found something that works for them, and the fans have shown that they're fine with it. In fact, if it wasn't for this business model, there would be no more anime, at least the kind that people around here like to watch. Just try to think about the whole picture before proclaiming crap like lol japan and otaku are idiots for paying these prices. If it wasn't for them paying up, the R1 market would never have their precious $20 thinpacks with 50 episodes sets.
and to support this post: the supply and demand law.
As bloob pointed out, the market for strike witches is pretty low. Because the are too few buyers, the dvd supply for SW must be low, and in consequence, the price must be high in order to receive some profit of it (to compensate the poor quantity of the potential buyers and the cost of production). The other way around, if the supplier starts making too much dvd's, sure they can sell them at a low cost, but because of the small market, the people won't buy all of them and thus, they keep stock, which in reallity, they are just loses.
By combining this law and the price elasticity, the companies can "predict" how much they have to produce with a certain price tag in order to produce big fatty revenues.
This also explains why limited editions and luxury stuff are highly priced.
Ah but you forget supply and demand and price equilibrium, at a certain point the price goes way past the price equilibrium and even less people are willing to pay that price thus the demand goes down. Assuming the consumer is rational, and all consumers are rational right? Right?.
So you are telling me that you would pay 70 USD for thirty minutes of entertainment. Ever heard of the Cost Benefit Analysis skill use it some time it might help.
These prices are ridiculous, any sane person would not purchase 30 minutes of entertainment for 70 bucks that is irrational.
Yeah, but let me tell you that THE COMPANIES ALWAYS PRODUCE IN THE EQUILIBRIUM POINT. The explanation above is just why the price tag on this particular DVD. You are just describing the what if situation. That's why you need the price elasticity in order to see if you are really working near or on the equilibrium point.
Now let me remind you that we are talking about OTAKUS..not rational people. They are willing to pay the price of those DVD's, that's why they are selling them at that price. And yeah I know the cost of opportunity, but, think about it: What may be discarding in order to buy those dvd's???. ANOTHER ANIME-MANGA-RELATED ITEM! so, in the end, their cost of opportunity only relies on what they want first, not on necesities.
Of course I could be completely wrong, but otakus are a whole damn mysterious world. I wonder if I can make this the central topic of my economics thesis?
@12:38 Anon
You seem to be under the assumption that the people buying this are soley buying it for that 46 minutes (40 discluding OP and ED) of animation.
There's simply the fact of owning the discs - there is also the extras that come with limited edition versions.
You also seem to be under the assumption that this niche market in Japan is sane. Who said this was the case?
I don't buy anime to watch it, I've already done that. The only reasons I purchase it is to put some money into the pockets of the producers for creating something I enjoy, and for the collectability factor. It's basically a donation anyways, so the, "expense", is rather irrelevant.
Bloo, that's just random predictions, not any better than fortune tellers and astrologists. Your numbers are not any more creditable than a set of numbers derived from a RNG.
Haha, very true. Sure, I pulled the numbers out of my ass, but I wasn't about to spend hours of my time researching the statistics and doing the actual calculations involved for a post on a place like Sankaku.
This, however, doesn't change the fact that price elasticity is very real (although much more complicated than my crude explanation made it out to be), and that it applies to the anime market very much in the way I described it. Late-night anime just doesn't have the millions strong market that people seem to think it does, even in Japan. This means the studios and companies involved have to do anything and everything they can in order to turn a profit. And the current business model seems to be working for them, even if it is as backwards as many anime fans in the R1 market seem to think it is.
@bloo
The fact they are using this business model does not mean it's working as they think it is. It just means they aren't willing to seek out alternatives.
So Artafact are they trying to market this anime to the rich?
That may work short term, but it greatly inhibits growth. If you want to grow a business, you need to bring in more people. You can't do that well if the price of entrance is so high. All you are left with is the ultra-fanboys who will slowly bleed away as every season a handful of them realize that its just not worth it.
You don't do that with a title like Strike Witches.
You'd use a "gateway drug" like Naruto...
So Strike Witches is expensive because it sucks?
Because that would seem to be what posts are hinting at.
In order to punish them for overpricing this, people should avoid buying these dvds as much as possible, all the while pirating them as much as possible.
yea download each episode three times just to say "in your faces"
i have done this before.
but it was because bts something sent me a copy rite infringement letter for downloading something i cant get in America at all.
No, they rather prefer spendind even more money on dubious contermesures against piracy...
That is hideously expensive 0_o
Get it on the net and it's free you just need a computer and an internet plan. Get it?
But I'm a poor Mongolian and I only get internet an hour a day when I sign up for the village computer, now how do I get my loli panties?
I'm just going to do what I always do: hoist the Jolly Roger.
Still better value than the Xbox360 game I bet.
Why does anybody pay this much?
Guy A:"How about 50$ a episode"
Guy B:"Isn`t that a bit much? What if no one buys it?"
Guy A:"Nah Japanese Otakus are idiots, no matter how expensive they still buy it"
Guy B:"Hmm.. i hope your right. Otherwise we might have to lower the pricetag after all."
*Otakus buying Blu-ray*
Guy A:"All according to keikaku. *Starts evil laughter*
Ha Ha Ha."
lol, u r right
I hope Funi will make it again - 50 bugs for the whole season
Poor otakus 400 USD min. for 12 ep. - but these prices should force the companies to make good animes, who would pay so much for a bad one...
*Across the Pacific*
Guy A:"How about $5.50 an episode?"
Guy B:"Umm... can we go lower?
Guy A:"What?? I believe this price is reasonable compared to Japanese prices."
Guy B:"True, but..."
Guy A:"But, nothing. With these prices and a larger fanbase, these will sell like hotcakes!."
*Sales are poor*
Guy A: "Not according to keikaku." *cries*
Guy B: "Most fans are willing to pay near zero, if not zero itself." ^^;
Better than multiple DVDs full of Endless Eight.
And even that sold. Shows how dumb at least some otaku are... -_-
if it comes with worthwhile extras i buy almost anything (bought Haruhi season 1 twice)
Pretty happy that Bandai chose to release it as a set with extras. Will have to pick it up.
This is actually a pretty serious issue for anime fans in Japan though...
I mean in America, entire DVD collections of 26 anime episodes goes for about $50-$60. And yet one episode costs $50 in Japan..... I mean that is insane.
It is insane. That's why P2P is so popular among anime fans in Japan.
High price -> Piracy
But for those delishush loli armpits, I wouldn't mind...
I've bought anime DVDs before (Kannagi - Nagi's armpits~, Higurashi - Rika Fuurude's armpits on the ...) just for the high-def anime loli armpit exposure on my 50-inch HDTV...
I can't resist a DFC+Loli+Armpits combo...
But I admit...I wish it was half the price since I have other hent--er, anime goods to buy...
Unbelievable! How inconcievable! But so believable!
With those extreme price, they better be Eila-licious.
The price "per episode" is ridiculous, theres 12 episode (the 6 DVDs) after you buy all thats $600.
The price of living is high (depending on the country you live), $600 can get you food or pay your light bill(can't surf the web and watch anime without electricity) if the prices were REASONABLE anime companies would make more profit.
Reasonable price = the loyal fan or otakus can buy it
more loyal customers buying = greater profitable.
greater profitable= everyone is happy.
but if the price is to high.
1) only those who can afford can pay for it
2) the rest pirate it.
3) they make less profits
4) they blame pirates and the internet.
If they follow other countries examples anime would be making shitloads compare to how much there making now with the price.
Japanese companies cannot simply change their marketing strategy, because there is none to begin with :)
For that price they should fly nopan in the DVD/BD version...
with those prices, the dvds should be able to make me a sandwich, do my taxes and pleasure me when am horny.
plus isn't it 50$ per episode, so 12x5=60. o maths :p
You're missing the important part - with these prices they can finance and profit from an entire series with only 10,000-20,000 customers. Quite impressive.
The really impressive part is that they are willing to pay the price. They must be really ronery. But if there are people who watch k-on and buy k-on dvds I shouldn't be surprised...
yeh but the statement "highway robbery" comes to mind, just because people will buy doesn't make it anymore right.
You may say it's impressive, but I say it's harmful to the industry. Robbing just the most obsessive fans will alienate the wider range of customers they could be getting, and it takes money away from companies with more reasonable prices.
I don't know man. Sure they might be able to off that many and make a profit but I'd rather go the cheaper route with a hope for more sales and then jack up the prices on DVD\etc with bonus material.