Railgun OVA $70 for 30 Minutes?


The upcoming Railgun OVA has been attracting some attention for its pricing – at an apparent ¥6,300 for 30 minutes, Kuroko watching ranks as one of the most expensive pastimes not enjoyed horizontally.

Little wonder prostitution services keep using the franchise in their marketing – the girls charge the same prices they do without even having to take off their clothes (some of the time at any rate).

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    Avatar of Aeikozz
    Comment by Aeikozz
    19:54 25/06/2010 # ! Neutral (0)

    Somebody better get Fucked. I'm talking 100% full sexual intercourse with dildos galore.

    Avatar of Shizu's Waki Obsessor: MaidNiac
    20:25 25/06/2010 # ! Neutral (0)

    Poor Kuroko, someone buy her a crepe, please..

    Comment by Anonymous
    19:15 25/06/2010 # ! Neutral (0)

    if there is alot of biribiri then thats good enough

    Comment by Anonymous
    18:26 25/06/2010 # ! Neutral (0)

    The also-30-minute-long Koisuru Boukun OVA has a suggested retail price of ¥9,500. Apparently girly men are an even more expensive pastime than schoolgirls.

    Comment by Anonymous
    18:53 25/06/2010 # ! Neutral (0)

    Waste of money.

    Comment by Anonymous
    01:04 26/06/2010 # ! Neutral (0)

    In the USA if you have 70 dollars you can buy a lot of food with it. In Japan if you have 7000 yen you can buy a lot of food with it. In the USA you can buy a complete anime series for about 40 bucks. In Japan you have to pay 7000 yen for one episode. The only thing ''price elasticity'' proves is that Japanese otaku are a bunch of stupid (and boy do I mean STUPID) people. Besides, if you were an anime fan, wouldn't you start to hate it if you knew you’d be working your butt off just to escape from reality for 30 min.? Do the ones that create anime and actually want people to enjoy this art form feel any moral responsibility when asking these ridiculous prices?

    Avatar of Artefact
    Comment by Artefact

    "In the USA if you have 70 dollars you can buy a lot of food with it."

    Spoken like a true American.

    Comment by Anonymous
    11:54 19/01/2013 # ! Neutral (0)

    If you own your own web site,

    There a lot of dumb things you can do with it.~~

    Comment by Anonymous
    21:56 30/06/2010 # ! Neutral (0)

    well, lot of people live around 70dollars per month

    but who cares

    Avatar of Somewhatabasher00
    Comment by Somewhatabasher00
    17:29 26/06/2010 # ! Neutral (0)

    @ anon 01:04
    nope, that's normal, really. People will buy it for their own self interest, it's not like they are hurting anyone else. the 40 bucks anime series that you mentioned are not really the original one imported straight from japan and you're fucking ignorant for calling other people stupid.

    Comment by Anonymous
    05:58 30/06/2010 # ! Neutral (0)

    This is pretty reasonable pricing, actually. Compare to some OVAs released in the 1980s and 1990s on laserdisc. From my own archive, with proof from the actual jackets:

    Compiler - 5800yen/episode (http://www.otakubell.com/LDs/picture.php?/1504/category/415)

    Fairy Princess Reine - 5800yen/episode (http://www.otakubell.com/LDs/picture.php?/1016/category/285)

    BB Fish - 6800 yen (http://www.otakubell.com/LDs/picture.php?/326/category/95)

    These are but a few examples. Hell, CLAMP in Wonderland was 3500 yen (http://www.otakubell.com/LDs/picture.php?/1207/category/346) for SEVEN MINUTES worth of material.

    Avatar of Josetex
    Comment by Josetex
    10:03 25/06/2010 # ! Neutral (0)

    Mikoto and Kuroko Yuri Action?
    if not, i wont be paying that much

    Avatar of relentlessflame
    Comment by relentlessflame
    10:07 25/06/2010 # ! Neutral (0)

    Just to put it into perspective, this is completely in line with normal prices for anime OVA episodes on Blu-Ray in Japan.

    Shana S OVA Series: 6,825 Yen/volume
    Utawarerumono OVA Series: 7,980 Yen/volume
    Black Lagoon OVA Series: 8,400 Yen/Volume (LE)
    Hellsing OVA Series: 8,925 Yen/Volume (LE, 40-50 min.)
    ToHeart2 adnext OVA Series: 10,920 Yen/Volume (LE, no RE on BD)

    I suppose it's worth mentioning that all of these are either published or distributed by Geneon, but they're one of the few publishers releasing OVA series on Blu-Ray at the moment. The larger trend these days are OADs, but they're DVDs and subsidized by the larger book-buying audience.

    So anyway, yeah... buying anime in Japan is expensive.

    Avatar of Imyou
    Comment by Imyou
    10:44 25/06/2010 # ! Neutral (0)

    I'd wondered since I'd seen some brutal prices many years ago, and didn't know if it'd improved or something.

    Still totally absurd. Who wouldn't pirate it at that cost? Is it really worth a couple bucks a minute? Let's see - you could buy an OVA set, or go to college... choose one.

    Avatar of Artefact
    Comment by Artefact

    It's not absurd at all. Unlike western fans, Japanese fans are actually willing to support the medium, which means high prices where niche titles are concerned.

    A lower price would in all probability reduce revenues - a well documented economic phenomenon known as "price elasticity."

    Avatar of h8GWB
    Comment by h8GWB
    13:50 27/06/2010 # ! Neutral (0)

    Umm, Aretefact, are you sure MOST Japanese otaku are willing to drop a day's pay on something of unknown quality, unless they "view it in advance" first?

    If so, maybe I should draw moe shit and stick a yen price tag on it...

    Avatar of Myballz
    Comment by Myballz
    15:43 25/06/2010 # ! Neutral (0)

    $70 dollers for some reason Bootleggers would pay that amount to show it for free <.<?

    Avatar of Dia
    Comment by Dia
    16:33 26/06/2010 # ! Neutral (0)


    According to Wikipedia, ADV is more reformed than defunct.

    Comment by Anonymous
    12:02 19/01/2013 # ! Neutral (0)






    Avatar of Firetribe
    Comment by Firetribe
    15:37 25/06/2010 # ! Neutral (0)

    It's not something anyone can understand unless...they were an otaku.

    Based on what I've noticed in my short time observing otaku culture, anime fandom has become an investment culture. Meaning, you are paying in hopes of getting more.

    Just look at anime franchises, like haruhi and K-ON!, that produce sequals and insane amounts of merchandise centered around them.Fans willingly devour it at whatever cost. You rarely ever see anything like that anywhere else. The very least you'd get elsewhere, from buying a product, is preorder swag.

    To sum it all up, fans are willing to pay a lot, so companies are willing to provide them with plenty of nerd fuel.But you can argue the price is steep, though not unaffordable.

    Avatar of Artefact
    Comment by Artefact

    I never implied anything of the sort - I merely reported what people on 2ch and elsewhere were saying and pointed out that it is indeed an expensive pastime.

    The market for something like this is very small to begin with - you could give it away free and still not enjoy huge popularity, it is after all not to everyone's taste. I suspect it is correctly priced to gain the maximum revenue from hardcore Kuroko fans.

    Avatar of Imyou
    Comment by Imyou
    14:52 25/06/2010 # ! Neutral (0)

    Well, they are successful at this rate anyway. When looking at how many other everyday items are comparably priced to those in North America, the cross cultural sticker shock for this is incredible though. It's also interesting when you think of what a break secondary markets get when simply licensing the shows instead of producing them, to be able to charge so much less for it.

    Avatar of Imyou
    Comment by Imyou
    11:30 25/06/2010 # ! Neutral (0)

    Interesting; you seemed to heavily imply you thought the price was out of line, reading the actual article text...

    I understand that they can't exactly give it away for $10 per disc, but I'd be well and truly amazed if it wasn't significantly more profitable if the price were reduced, especially with studios complaining so much about Internet piracy these days - and I realize these are expensive to produce in the first place.

    I'm more than willing to support a good series or studio (hell, I tend to buy things I've downloaded and shelf them because there's no "tip jar" or donation option.) I was also into anime in the mid to late 90s, so I did crazy things like paying $1 per minute for 3 30 min tapes of Gunsmith Cats only to see it quickly get bundled at $0.30/min, or $40-$60 per tape for some truly undeserving shows including Legend of the Overfiend or Big Wars because the only way to see them - to know if they were even good - was to buy. I did that a bunch, and learned that there are very few shows worth that much as almost every one was regrettable. The price was so steep, it felt like punishment every time I tried to do the right thing. (Now the giant, ADV, who used to charge about $50 per tape is defunct, and obscure little AnimEigo, who charged closer to $20 per tape still chugs along as always despite rarely getting new material, sometimes charging $8-15 per disc.)

    I have enough cash nowadays that I can buy things to support them on principle, but I haven't forgotten what it's like to be a starving student or lost all empathy with them.

    This is a bit closer to selling lemonade for a hundred bucks a glass because you only need one or two customers to pay off... At this price, how many people do you think are going to have to choose between anime and EATING FOOD? Media has always been more expensive in Japan, but it's not like people - I'll estimate a lot of high school and university students in particular - are fantastically rich over there either. There are plenty of pirates in Japan too, and I'm betting that a lot more of them would pay if it were even 2/3 that cost because fundamentally, paying would at least become an option.

    Avatar of Azure Xuchilbara
    Comment by Azure Xuchilbara
    10:07 25/06/2010 # ! Neutral (0)

    It's a price I'm willing to pay just to see Biribiri and Kuroko's delishushly smooth loli armpits..!

    Comment by Anonymous
    11:57 19/01/2013 # ! Neutral (0)


    Avatar of PrinceHeir
    Comment by PrinceHeir
    10:23 25/06/2010 # ! Neutral (0)

    wow hopefully that 30 mins is the best 30 mins of your life XD

    Comment by BANNED_fei
    09:49 25/06/2010 # ! Neutral (0)

    if it's biribiri money's no problem

    not that anyone here will actually pay for it

    Avatar of reperbone
    Comment by reperbone
    08:52 25/06/2010 # ! Neutral (0)

    really? wow.
    that must be the best 30 min. in anime history...
    if not, why the price...
    sadly, people will still buY it.

    Avatar of Chen-04
    Comment by Chen-04
    19:38 25/06/2010 # ! Neutral (0)

    >sadly, people will still buY it.

    Don't worry, more people will see it for free.

    Avatar of Maderlulz
    Comment by Maderlulz
    09:54 25/06/2010 # ! Neutral (0)

    wait, what people actually BUY anime DVDs!?

    Avatar of shiroki
    Comment by shiroki
    10:53 25/06/2010 # ! Neutral (0)

    you do know what OVA means right?

    Avatar of Jorori
    Comment by Jorori
    16:20 25/06/2010 # ! Neutral (0)

    I do, at least when they are cheap enough. I saw once the Read or Die OVA for just 1 €; around $1'23 with the current exchange; (Normal prices for OVAS and anime DVDs are around 14~22€) in an anime convention, and I coudn't resist to buy it :P

    Avatar of Maderlulz
    Comment by Maderlulz
    13:54 25/06/2010 # ! Neutral (0)

    I didn't mean just OVA I meant I was surprised people buy Anime DVDs in general.

    Avatar of Yoshii-kun
    Comment by Yoshii-kun
    08:49 25/06/2010 # ! Neutral (0)

    If it comes with more delicious one-pieces and bikinis, its worthwhile

    Avatar of Shizu's Waki Obsessor: MaidNiac
    20:25 25/06/2010 # ! Neutral (0)

    With price like that, they should include a Kuroko or Saten figma along with the packaging..

    (There's Biri2's figma for the PSP game..)

    Avatar of cubby91av
    Comment by cubby91av
    09:26 25/06/2010 # ! Neutral (0)

    yea, you can't put a price on birir biri in a bikini

    Avatar of alidan
    Comment by alidan
    10:24 25/06/2010 # ! Neutral (0)

    ebay can

    Avatar of alidan
    Comment by alidan
    17:59 25/06/2010 # ! Neutral (0)

    no, you cant buy some things with that.

    the usd, the euro, or gold.

    in fact gold would be the best option internationally.

    Avatar of OTIKA
    Comment by OTIKA
    13:09 25/06/2010 # ! Neutral (0)

    For everything else, there is Master Card?

    11:05 25/06/2010 # ! Neutral (0)

    Besides those kinky Kuroko lingeries, I also hope that will throw in a replica of Misaki's coin and maybe Uihara's mysterious flower hairband.

    Comment by Anonymous
    18:59 25/06/2010 # ! Neutral (0)

    who would want that hairband >.>

    Avatar of h8GWB
    Comment by h8GWB
    13:44 27/06/2010 # ! Neutral (0)

    I'm a dude and I WANT THAT HEADBAND. I'll just attach it to....A Certain Charming Illustration.

    Also, I don't know why Japanese companies still think that only us lawless gaijin pirate their intellectual property.

    15:36 26/06/2010 # ! Neutral (0)

    A cute girl like me? (: It would make a great cosplay accessory.

    Avatar of Eddyak
    Comment by Eddyak
    01:53 26/06/2010 # ! Neutral (0)

    And some serious action scenes. If they really expect people to pay that much for nonsense- *remembers K-ON fans*

    I retract my statement.

    Comment by soyokaze
    08:59 25/06/2010 # ! Neutral (0)

    Well, you can loop it, watch eight times in a row and be happy it's cheaper than ∞8 :D

    Seriously though, will it be only one ova 30 minutes long? I wanted a sequel, not a mockery.

    Avatar of Jash
    Comment by Jash
    09:01 25/06/2010 # ! Neutral (0)

    woah $70 for just the ova? does it have anything else with it? or just the ova?

    Avatar of washuotaku
    Comment by washuotaku
    09:11 25/06/2010 # ! Neutral (0)

    My guess is that they already know it takes only one otaku to rip it and post it online. So maybe they trying to recoup future lost profits.

    Comment by Anonymous
    00:36 26/06/2010 # ! Neutral (0)

    Now that's a great idea. Let's increase our prices and milk our paying customers at the expense of those filthy pirates! It's a foolproof plan. I'm sure there is no way it can backfire.

    Avatar of Dia
    Comment by Dia
    16:05 26/06/2010 # ! Neutral (0)

    Normal Price * Times Pirated = New Price?

    Great keikaku.

    Avatar of Firetribe
    Comment by Firetribe
    12:27 25/06/2010 # ! Neutral (0)

    If it ever comes to the states, it would likely be included in a boxset of equal price.

    Avatar of yuriphoria
    Comment by yuriphoria
    11:38 25/06/2010 # ! Neutral (0)

    I know it's no excuse, specially* not here, but how aren't they expecting to reduce piracy when they charge more for the minute than crack dealers?

    * Or ironically.

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