Sony: “The PSP Will Last 10 Years or More”


One of Sony’s senior PR flacks is adamant that the PSP, like the PS3, has a 10-year life-cycle and so is good until 2014, seemingly ruling out any prospect of a quick release for a putative PSP2.

SCEA director of hardware and marketing John Koller is defiant in the face of probable annihilation by the 3DS:

There is absolutely a 10-year life cycle for PSP, and probably more.

We’ve talked about ‘We’ll be in the PSP business as long as we’re in the PlayStation business’, because we absolutely believe in handheld.

Unequivocally we think it’s a fantastic place to be, and I can tell you that I think my group particularly – the hardware group – fully believes in handheld because there’s different demographics that you can touch and bring in to the PlayStation world through handheld that you may not always be able to do through other avenues.

After only 6 years of life Koller seems to think the platform is only just getting started:

I think it’s a long term opportunity and we will stay in it. Now in terms of where we are in the current life cycle, I think we’re just kind of hitting our stride. We just announced that we hit 60 million units worldwide, which is a very good number for PSP, we’ve got a lot of good development support.

We always say a platform will turn off when the development spigot turns off. We’ve got 70 games coming this year, we’ve got 70-80 coming next year – it’s just a very healthy platform.

I don’t think we’d be spending investment to the tune that we are without full belief that this is a go-forward platform.

Speaking of “go-forward” platforms, one of his Japanese counterparts was recently quizzed about the dismal failure of the PSP Go – he evasively replied that Sony had “learnt a lot” through the process of releasing the console, refusing to even put a brave face on the disaster.

If Sony seriously believes it will have any portable market share left in 4 years without releasing the PSP2, it may be in for a rude awakening, although it may well not have the financial resources to risk any further failed releases.

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    Avatar of PoisonFacecamo
    Comment by PoisonFacecamo
    11:14 22/06/2010 # ! Neutral (+0.2)

    Once again people don't know how the 10 year plan works.. its 7-8 years of it being the only console, then they release a new one and its 2-3 years of continued support.. they did the same thing for the PS1 and PS2... the 10 year plan doesn't mean at all that there won't be a PSP2 for another 4 years.. i'd expect them to show a new PSP next E3 and release it the year after...

    Avatar of BlaqCat
    Comment by BlaqCat
    07:19 22/06/2010 # ! Neutral (+0.2)

    I'm definitely looking forward to grabbing a 3DS, but I don't think that means the PSP will dry up and die. Esepecially since it's so flexible with regards to the things one can do on it.

    Avatar of MDvn
    Comment by MDvn
    07:21 22/06/2010 # ! Neutral (0)

    Love Plus 3D anyone ?

    I don't think the predecessor of a new handheld will survive after the new one is released (for ex : PSP and PSP2). Handhelds are not home console, you cannot bring the console anywhere you want and play the games you like, games developers also still stick with the old console too, like the PS2, but for handhelds, I think no one wants to bring along the old one while they have the new one, that's the problem, if Sony release the PSP2, the old PSP will definitely die fast.

    Avatar of BlaqCat
    Comment by BlaqCat
    07:33 22/06/2010 # ! Neutral (+0.2)

    You must be pretty young. People were still playing plain gameboys YEARS after GBA released, and it's the same for GBA to DS. Not everyone can upgrade to the newest console (portable or not), immediately. So until prices on the newest version drops, the old console usually lives for quite a while.

    Avatar of MDvn
    Comment by MDvn
    12:11 22/06/2010 # ! Neutral (0)

    It's obvious that someone will still play the old ones but I'm talking about gamers nowaday generally and the trends, it's not like every game you love or haven't finished will be remake for the new handheld or console.

    Comment by Anonymous
    13:33 05/12/2013 # ! Neutral (0)

    They were right.

    Avatar of Bigall
    Comment by Bigall
    05:58 22/06/2010 # ! Neutral (0)

    Assuming they actually didn't present any game for PSP, they must be lying...
    If they are not lying, HAVE THEY LOST THEIR MIND??? It is pretty risked to depend on just one console, the PS3, it doesn't matter how good it's going right now.

    When the 3DS go out, she won't have any competition, not even from the new Iphone... Nintendo is going to make piles and piles of money...

    Avatar of BlaqCat
    Comment by BlaqCat
    07:29 22/06/2010 # ! Neutral (0)

    That's no different from now. Nintendo is ALREADY making piles, and piles of money.

    Avatar of Ota-Kool
    Comment by Ota-Kool
    05:59 22/06/2010 # ! Neutral (0)

    I think sony is making names in portable games like nintendo with their Gameboy and GBA.

    Avatar of Esau
    Comment by Esau
    07:11 22/06/2010 # ! Neutral (0)

    I do have to agree with him that the PSP has only in recent years been warming up. Its overall treatment has been less than I would usually appreciate. I find it quite admirable that it has survived up until now. I do agree, however, that the 3DS will almost certainly remove all competition that could possibly remain. Anyone that says otherwise is almost certainly delusional.

    Comment by Anonymous
    11:37 22/06/2010 # ! Neutral (0)

    PSP still has a place in the market that the 3DS can't get on; games for mature/hardcore gamers. DS games are for casual, kiddies or delusional otakus who can't get a real girlfriend and 3DS will just continue that tradition. To cut it short, DS don't have Monster Hunter so DS sucks. Can't wait for Monster Hunter Portable 3 and Monster Hunter Diary: Poka Poka Airu Village!!!! ^_^

    Comment by Anonymous
    20:54 22/06/2010 # ! Neutral (0)

    ah, what would we do without sony fanboys...

    Comment by Anonymous
    14:36 22/06/2010 # ! Neutral (0)

    You mind explaining to the rest of us how you managed to fit that much fail into 1 post?

    Comment by Anonymous
    11:48 22/06/2010 # ! Neutral (0)

    hope this is actually true since the ps3 was launched early. i don't care if the next psp is 3d as long as there's software to support it. i also hope the psp sticks the portable gaming world to have a competition with the DS even though Nintendo already owns the market :)

    Comment by Anonymous
    14:55 22/06/2010 # ! Neutral (0)

    1 extra joystick
    touch screen
    qwerty keyboard when u slide the screen up
    better internet capability

    and it can probably last another 10 years

    Comment by Anonymous
    20:01 22/06/2010 # ! Neutral (0)

    I've hopped on te PSP bandwagon ever since the original release and always thought the DS was a fad and the PSP would overtake it any day. Man I was wrong the PSP game sections in stores grow smaller every year and the selection is just stale as. If you want to play good games you need to import them from Japan and still many dont have replay value the only games I will keep on playing are Gundam vs Gundam Next Plus and Project Diva.

    On the contrary you find that the DS although inferior in spec is much more popular, why? Because simply its got games consumers want to play and producers that are actually developing games for it. The 3DS will definitely overtake any PSP incarnations and as many have already said Sony is only being unrealistic and delusional.

    Avatar of Abel Liegod
    Comment by Abel Liegod
    23:04 22/06/2010 # ! Neutral (0)

    I fuckin hope PSP will last, i dont wanna buy it for nottin!

    Avatar of Deibi_Manabu
    Comment by Deibi_Manabu
    14:42 22/06/2010 # ! Neutral (0)

    I have a PSP, because I wanted the games on it. I don't have the DS because there's no games I want for it. And I am a guy who bought the MegaDrive (Genesis) solely for Shining Force 2, so I'm a game[r], not a console[r]...

    I still was pleased to see Zelda for this system, but I will wait until I see ten games I want before I buy this one - if I can afford it. ^^;

    Avatar of PrinceHeir
    Comment by PrinceHeir
    11:54 22/06/2010 # ! Neutral (0)

    the DS needs competition even though they already owned the portable market. good luck with that sony ^^

    Avatar of tingle
    Comment by tingle
    04:25 22/06/2010 # ! Neutral (0)

    Yoshio said:
    It´s firmware O_o
    and there´s no hidden menu to pay pirated games. Dont talk if you dont know about the topic, huh?

    protip, i have a non haacked PSP and PSN is shit almost no games hav e online for PSP even online RPGs like phantasy star you have to do a lan hack.

    Comment by Anonymous
    18:02 23/06/2010 # ! Neutral (0)

    Yeah but one of the things i really like about Sony is most of their systems are backward compatible. So when they DO come out with a new psp you'll prolly still be able to play your normal psp game on it.

    Comment by Anonymous
    17:08 27/01/2011 # ! Neutral (+0.2)

    PS3 is not fully backwards compatible and PSP2 probably won't have UMD support

    yeah... backward compatible... right...

    Comment by Anonymous
    23:36 22/06/2010 # ! Neutral (0)

    Where exactly did either of those quotes say that there'll be no PSP2 til 2014? All they say is that Sony is committed to the PSP brand and to supporting the PSP for 10 years, much like with the PS2 there's nothing that says they can't also put out the PSP2 and support both at once before those 10 years are up.

    Sankaku Complex, making shit up since.... whenever.

    Avatar of SpideyPHL
    Comment by SpideyPHL
    01:13 22/06/2010 # ! Neutral (0)

    I still prefer my PSP to my DS, the games that I'm interested in for PSP tend to be less infantile and of higher quality in general. However, to compete with 3DS Sony needs a new portable.

    One thing to note is that he said the development cycle will be 10 years like the consoles, but the consoles have always had their successors come out before the 10 years is up. Call it a marketing gimmick, but you certainly got a lot more value out of a PS2 for the amount of time games came out for it than you did from Gamecube, Xbox, etc even after the PS3 came out. Hopefully he means that they will come out with PSP2, but will also continue to support the PSP for the next few years.

    Avatar of カンチ
    Comment by カンチ
    01:40 22/06/2010 # ! Neutral (0)

    That doesn't work well with handhelds. Especially in the case of the PSP. I'm confident that 60% of american PSP owners are pirates. Why continue to support a console with software that isn't "selling"?

    Avatar of Jorori
    Comment by Jorori
    02:11 22/06/2010 # ! Neutral (+0.2)

    The same could be said about DS users, I think.

    Avatar of El Chaos
    Comment by El Chaos
    03:03 22/06/2010 # ! Neutral (0)

    But, even though they're being pirated left and right too, DS games DO sell. In fact, even with much higher hardware sales, that system has a better tie ratio than the PSP.

    Avatar of Myballz
    Comment by Myballz
    02:23 22/06/2010 # ! Neutral (0)

    6.20 version of their Frame ware still people bitch they don't want to upgrade PSP because new version doesn't have the UMD hidden menu to play their Pirated games which Sony is forcing people to upgrade their version of the Frameware or don't have acess to the Online store or Content.

    Comment by Anonymous
    13:27 22/06/2010 # ! Neutral (0)

    5 months is a success if you think about which people who wouldn't wait so long just to get their hand on a pirated version. alot more sales i thinks.

    Avatar of kaimax
    Comment by kaimax
    03:59 22/06/2010 # ! Neutral (0)

    This codes/hackers/crackers will get any firmwares open if you give them time.

    The latest (longest) game cracking was Kingdom Hearts Birth By Sleep and God Eater, it actually took like 5 months to get past the new "protection".

    and the "hidden menu" is just for configuring and tweaking the performance and features of your pirated PSP, doesn't really effect too much.

    Don't really care about PSN or "bonus DLCs"

    Avatar of Yoshio
    Comment by Yoshio
    03:29 22/06/2010 # ! Neutral (-0.2)

    It´s firmware O_o
    and there´s no hidden menu to pay pirated games. Dont talk if you dont know about the topic, huh?

    Avatar of Yuuki
    Comment by Wisteria Berlitz
    01:45 22/06/2010 # ! Neutral (0)

    I'm waiting for this news after the Nintendo 3DS's release...

    Avatar of Myballz
    Comment by Myballz
    01:38 22/06/2010 # ! Neutral (0)

    Yet, they are trying to market a kid name Marcus Rivers to attack the Iphone app's so this is the chance to market their PSP games.

    Avatar of diskonline
    Comment by diskonline
    01:09 22/06/2010 # ! Neutral (0)

    I don't think hardwares nowadays can last so long.

    Avatar of Grim32
    Comment by Grim32
    01:13 22/06/2010 # ! Neutral (0)

    I believe the average life cycle before a 'new version' comes out of any hardware is three-four years. That's not to say it's obsolete after three or four years; just that production & popularity for older models goes down some-what.

    Avatar of Elle Lowel
    Comment by Elle Lowel
    01:03 22/06/2010 # ! Neutral (0)

    That looks more like the 3DS to me. Not that I don't mind it.. but could it actually keep up?

    Avatar of Tovansky
    Comment by Tovansky
    01:07 22/06/2010 # ! Neutral (0)

    i dont think it's a real picture of a real psp2. just a sarcasm on how people think MOVE is a copycat of wii-remote. lol.

    Avatar of Riiku
    Comment by Riiku
    02:20 22/06/2010 # ! Neutral (0)

    Captain Obvious to the rescue!!!!

    Avatar of yaku
    Comment by yaku
    18:37 22/06/2010 # ! Neutral (+0.2)

    Well some people just really need it spelled out to them.

    Avatar of AngelsThesis
    Comment by AngelsThesis
    01:01 22/06/2010 # ! Neutral (0)

    lmao looks like a DS

    Avatar of Elle Lowel
    Comment by Elle Lowel
    01:03 22/06/2010 # ! Neutral (0)

    Whoa almost the same thought at the same time. XD

    Avatar of WarWeeny
    Comment by WarWeeny
    00:57 22/06/2010 # ! Neutral (0)

    good luck sony, you will need it...

    Avatar of Riiku
    Comment by Riiku
    02:19 22/06/2010 # ! Neutral (+0.2)

    "there’s different demographics that you can touch and bring in to the PlayStation world through handheld that you may not always be able to do through other avenues."

    Let me rephrase this: There's whole lot of normal, healty, social people that we can bring to the world of nerds and basement dwellers

    Avatar of cats2
    Comment by cats2
    14:29 22/06/2010 # ! Neutral (+0.2)

    PSP does great, just not in the west. But that's partly because so FEW games are ever brought out for it here.

    They've also gotten team gen and the CFW community hiding in holes because it's to hard for them to hack the OFW anymore.

    Either way, unless you're playing pokemon for some reason why the hell would you have a DS over PSP...?

    Avatar of Hyra911
    Comment by Hyra911
    01:13 22/06/2010 # ! Neutral (0)

    That's what they got for banning this and that, no luck for morons.

    Avatar of obro
    Comment by obro
    01:10 22/06/2010 # ! Neutral (0)

    I heard that 3DS will have weaker graphics than PSP

    Comment by Anonymous
    10:55 22/06/2010 # ! Neutral (0)

    Oh lord. I was hoping the 3DS would've pushed them forward. :(

    Avatar of Azure Xuchilbara
    Comment by Azure Xuchilbara
    05:10 22/06/2010 # ! Neutral (0)

    Weaker graphics doesn't mean weaker gameplay...

    Besides, if I wanted (barra) hentai, that's what the PC is for...And it's not doesn't matter how big your tits are and how huge your muscles are...

    It's your hitbox that counts~

    That said, I'll be looking forward to that new Metal Gear Solid game along with that Golden Eye remake...

    Avatar of カンチ
    Comment by カンチ
    01:14 22/06/2010 # ! Neutral (0)

    That is impossible. The chipset for the ds has been around since 2006 and more powerful than the psp even then.

    Avatar of Ken
    Comment by Ken
    03:20 27/06/2010 # ! Neutral (0)

    Get Custom Firmware ready for PS2P!!

    Comment by Anonymous
    03:25 23/06/2010 # ! Neutral (0)

    He can't provide links or proof because at best he'll probably point to some forum post as his evidence. The fact is, no official specs on the 3DS GPU have been released yet. So the numbers Obro released could be anything from an educated guess at best, to an outright fabrication.

    And as further proof, it's pretty obvious from the real-time demonstrations at E3 that the graphics capabilities of the 3DS surpass not only the PSP but the PS2 as well. Many attendees noted that MGS on the 3DS looked on par or even better then the version on the PS2, and looked far better then MGS releases on the PSP.

    If you possess any sort of an eye for computer graphics, then it shouldn't be too difficult to notice the difference after watching just a few demo vids from E3.

    Avatar of カンチ
    Comment by カンチ
    01:15 22/06/2010 # ! Neutral (0)


    Avatar of toshironikko
    Comment by toshironikko
    03:12 22/06/2010 # ! Neutral (0)

    Hey Obro - got any links or anything to ur statements on the Vertex Performances? Cant seem to find the same figures your putting there >_>

    Avatar of Mikorio
    Comment by Mikorio
    03:00 22/06/2010 # ! Neutral (0)

    I love the PSP, it plays music, videos, you can surf the web, use skype, takes photos, read ebooks on it as well as play games. I'd gladly use my PSP for another 4 years.

    But I'd LOVE version with a screen capable of Dreamy Theater level graphics and either a touchscreen or motion detectors (or whatever you call it when you can shake the console and it reacts in the game). A slightly bigger screen would be great as well.

    Avatar of FruityLumi
    Comment by FruityLumi
    02:56 22/06/2010 # ! Neutral (0)

    Vertex Performance (Triangles per Second)

    Nintendo 3DS: 15.3 million
    Nintendo DS: 120,000
    PSP: 33 million
    Stuff like this means shit. RAW Polygons don't make a game look Good (Prime Example is Shenmue on the DC. Looked better than most PS2 Games back then, even though the DC was the inferior Console)

    The 3DS is on par with the PSP, though the MGS shown on the E3 looks 20 times more Detailed than the MGS which is available on the PSP.

    There are Games which look worse than PSP Games though. Only Time will tell.

    Avatar of obro
    Comment by obro
    02:26 22/06/2010 # ! Neutral (0)

    Vertex Performance (Triangles per Second)

    Nintendo 3DS: 15.3 million
    Nintendo DS: 120,000
    PSP: 33 million

    Avatar of Kirby
    Comment by Kirby
    02:24 22/06/2010 # ! Neutral (0)

    I don't believe the grafics will be worse and as far as i've seen demo's it looks even better then psp and you have to consider that the 3DS has to make 3D grafics.

    Avatar of MasterYuke
    Comment by MasterYuke
    02:44 22/06/2010 # ! Neutral (0)

    so is it safe to say Sony is all out of ideas?

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