Red Dead Redemption, Rockstar’s “most ambitious game to date” (though not on the PS3), has been a huge commercial and critical success, but still needs to sell at least 4 million copies just to break even, analysts say.
The game’s development cost is estimated to be in excess of 70 million dollars, “suggesting a 4.0 million unit ship break-even estimate,” says one analyst.
However, the game looks to be on course to easily meet even this huge figure, says another:
“On the heels of a large marketing campaign and impressive critical acclaim Red Dead is selling extremely well, and should lead to Q3 guidance above consensus.
We believe management originally budgeted Red Dead to ship 1-2M units during the quarter, but is now seeing demand for at least 2-3M units.
As a result, many retailers were quickly left out of stock, which is now driving robust re-orders. As a result, we think Take-Two could see sales of 3M units in the July quarter, and as much as 4-5M units by the end of the year. We are raising our Q3 estimates to reflect 3M units, up from 2M units.”
This would mean total sales in the region of a quarter of a billion dollars – certainly a blockbuster by any standard.
im guessing 50 for the game 20 for ads and mark, maybe more, a LOT more, movies are like this also, or do you really believe green lantern costed 200 million, or Tangled costed 260 million, (more than batman v superman who btw i assure didnt cost 250 million as they said, marketing is the life blood of the high stakes AAA entertainment, youve gotta spend money to dupe people into buying blindly and FAST at the start of the life cicle, before they realize how crappy is the actual product, (At least sometimes the actual product is truly great “sometimes” but if you can sell crap just as well as good product with all boiling down to advertising wouldnt you?
I can’t understand why the even bother to create anything else except gta…it’s the best choice=| anything related to gta would sell like hot pancakes…Even if it would be some whore simulator..
Why western?=|..i just don’t get it=|Who likes western anyway?…
As someone said..It’s just a gta with horses…so why bother..
Rockstar has the rep and money to make a game like this. Sure, it’s a sandbox gutter game, but atleast it was different. Oh noes, it’s not some douche bro with rampaging muscles or a weeboo andro angsting queer rehashed fantasy setting where you “save the world”.
It’s different. And goddamn it, atleast it tried outside of every goddamn boring game that’s come out the last five years. A hero is not you, John Marsten
I think making it a Western game was a very bad choice.
Not enough fans anymore.
Yeah I agree. Some kids these days won’t get into Old West like in the past. Which is a shame because the game is great.
Are you guys serious?
Anyone accusing RDR of being a movie clearly hasn’t played it. A huge amount of the dialog between characters takes place DURING gameplay rather than during a cutscene.
Granted, it shouldn’t have taken devs this long to figure out you can pace character development with interactivity, but better late than never.
gotta love that gamer sense of entitlement.